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Applique Dress

What's that jumping over our supersoft stripy dresses? Three appliqué animal friends, thats what. Choose from a shark, parrot or flamingo, all complete with fluttery details. Short sleeves and lightweight cotton make these fun designs perfect for sunny afternoons. Remember, no feeding the…

Animal Appliqué Dress

$52.00

4.3
(13 reviews)

Play time is more fun with friends, and the appliqué detailing on this striped A-line dress will win lots of them. Choose from cheeky Sprout the dog, a charming turtle or a cheerful rainbow, with 3D detailing, pompoms and flutter patches. The cotton jersey fabric is irresistibly soft – perfect…

Holiday Applique Dress

$52.00

4.5
(2 reviews)

…between our favourite animals, flowers and colours – so we put them all on this dress. Friendly pals are brightened up with appliqué detailing and metallic threads. The swing style and soft cotton fabric make the dress perfect for swooshing. We put stripes on the sleeves too, just because.

Big Appliqué Dress

$52.00

This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

Bright Appliqué Dress

$70.00

4.1
(8 reviews)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

Big Appliqué Jersey Dress

$42.00

4
(1 review)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

Big Appliqué Jersey Dress

$42.00

4
(1 review)

Watch out, these appliqué creatures are taking over this dress – and they're here for an adventure. Choose between a leaping horse and rider or a rollerskating dog to inspire imaginations. The short sleeves and sporty piqué fabric are perfect for active days with these animal pals.

Big Appliqué Polo Dress

$52.00

Pompom tails, flutter detailing, contrast collars, appliqué animal pockets and a touch of shimmer – this playset really does have it all. Our matching top-and-leggings duo is rich in cotton with a sueded finish, so it's soft on delicate skin. We've added poppers at the neckline to make quick…

Appliqué Friends Dress Set

$58.00

Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.

Unicorn Applique Jersey Dress

$52.00

4.5
(2 reviews)

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

Appliqué Towelling Beach Dress

$52.00

4.3
(12 reviews)

These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

Appliqué Leggings

$32.00

4.9
(15 reviews)

These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

Appliqué Leggings

$32.00

Bucket: check, spade: check, nautical themed shorts: check. Be the best-dressed kid on the beach with these fun appliqué designs. The shorts sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off, when it's time to go for a dip.

Appliqué Sweatshorts

$44.00

5
(8 reviews)

Mini apples or tiny hedgehogs? Either way, these might be the cutest appliqué designs we've ever seen. Our clever pinafore dress has frilly crossover straps with adjustable fastenings, so they can be lengthened as little ones grow. It's crafted from 100% cotton cord for super softness. As if…

Woven Applique Pinafore

$50.00

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

Seaside Appliqué T-shirt

$32.00

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

Seaside Appliqué T-shirt

$32.00

…pup on our cheeky cotton corduroy jacket will never leave baby's side. Our appliqué daschund's so long he wraps around this coat – and there's a fun striped lining inside too. Buttons down the front make for easy dressing while the hood's snuggly fleece lining is ideal for trips outside walking…

Appliqué Cord Jacket

$62.00

…you'll find these cotton corduroy trousers. They're made for comfort and are always ready for playtime. The drawcord waistband makes for easy dressing, while a soft floral lining provides extra warmth – just turn up the cuffs to let the print peek out. Pssst! Check the back pocket to find a secret…

Appliqué Pocket Cord Trousers

$42.00

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

Sequin Colour-change Dress

$52.00

3.8
(18 reviews)

…comfort, whatever your little one gets up to. Ribbed cuffs and a colourful drawstring keep these sueded joggers fitting snugly on even the most energetic wrigglers and the star-shaped back appliqués add an adorable touch. Match with a favourite appliqué T-shirt for easy everyday dressing.

Essential Jersey Trousers

$28.00

…down to the woods today... dress your little ones in our cosy animal coat. This cotton corduroy design is lightly padded and has a soft printed lining, with a fleecy hood to keep in the warmth. Buttons on the front make for easy dressing, while 3D ears and appliqué detailing make for a whole…

Woodland Animals Cord Jacket

$62.00

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00

5
(5 reviews)

Wrap up your little one in organically-grown cotton with our three-pack of bodies – we firmly believe you can never have too many. Each one is decorated with a playful print, with nickel-free poppers and an envelope neck for easy-going changing. The pack also comes with a handy drawstring bag.

3 Pack Unisex Bodies

$54.00

Wrap up your little one in organically-grown cotton with our three-pack of bodies – we firmly believe you can never have too many. Each one is decorated with a playful print, with nickel-free poppers and an envelope neck for easy-going changing. The pack also comes with a handy drawstring bag.

3 Pack Unisex Bodies

$54.00

Wrap up your little one in organically-grown cotton with our three-pack of bodies – we firmly believe you can never have too many. Each one is decorated with a playful print, with nickel-free poppers and an envelope neck for easy-going changing. The pack also comes with a handy drawstring bag.

3 Pack Unisex Bodies

$54.00

This charming three-pack of bodies in a matching bag makes an ideal present (or a treat for your little one). Each pack includes two bodies with an all-over print and one with fun stripes and an appliqué design, while the soft 100% organically grown cotton is gentle on your newborn's skin.

3 Pack Robot Bodies

$54.00

…fabric necklace was made to be worn EVERYWHERE. With a dress to a party? Yep. With dungarees in the play park? For sure. With a rash vest at the beach? Definitely! Okay, so the last one might be pushing it a bit, but with appliqué, sequins and pompoms a-plenty this necklace will add sparkle…

Fabric Necklace

$28.00

This sweet dress is perfect for twirling around summer birthday parties. Tulle underlayers add extra volume to the soft cotton skirt, while the smocking at the back allows plenty of stretch. Psst... if you look even closer, you'll find embroidered appliqué on the vibrant print. Tie the stripy…

Bright Appliqué Dress

$70.00 $42.00

4.1
(8 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

Appliqué Jersey Dress Set

$54.00 $32.40

2.7
(18 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

Appliqué Jersey Dress Set

$54.00 $43.20

2.7
(18 reviews)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

Big Appliqué Jersey Dress

$42.00 $21.00

4
(1 review)

Ice lollies, sun cream, paddling pool… the only thing missing from your little one's sunny afternoon is our spotty jersey dress. The colourful appliqué animals are sure to inspire a smile. A comfortable smock shape with short sleeves is sweet and roomy enough for wrigglers, made from 100%…

Big Appliqué Jersey Dress

$42.00 $21.00

4
(1 review)

…sunshine. This lightweight dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer…

Appliqué Smock Dress

$54.00 $27.00

3.7
(3 reviews)

…sunshine. This lightweight dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer…

Appliqué Smock Dress

$54.00 $27.00

3.7
(3 reviews)

An easy-going dress is essential for balmy picnic and berry-picking days. This one has front patch pockets (excellent hiding spots for sticky hands) with birds, butterflies and bees peeping out in dainty appliqué. When the chill sets in, simply pair it with a pair of our stripy leggings.

Appliqué Pocket Dress

$52.00 $36.40

4.3
(9 reviews)

What’s it going to be – seaside or circus? This swooshy jersey dress features a dancing show horse or chip-stealing seabirds on big-top blue or green stripes. With three-quarter-length sleeves and an A-line style, it's perfect for layering with leggings and a cardi on breezy days.

Appliqué Jersey Dress

$52.00 $31.20

4.6
(14 reviews)

These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

Appliqué Leggings

$32.00 $16.00

4.9
(15 reviews)

Dressing baby in our colourful t-shirt is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have…

Big Appliqué T-shirt

$32.00 $16.00

5
(1 review)

Dressing baby in our colourful t-shirt is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have…

Big Appliqué T-shirt

$32.00 $16.00

5
(1 review)

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

Seaside Appliqué T-shirt

$32.00 $16.00

Dressing for the beach couldn't be easier with our seaside-themed appliqué T-shirts in 100% cotton. There are friendly whales, a fluttering octopus or a camper van with 3D flaps. And they all come with clever concealed poppers for swift coastline costume changes if the water proves a little too…

Seaside Appliqué T-shirt

$32.00 $16.00

Sweet picot trims and a playful appliqué bunny make this cosy striped romper a pretty special outfit. Crafted from 100% organically grown cotton without the use of nasty chemicals, it's gentle on the planet as well as on skin. Nickel-free poppers at the shoulder and legs make changing simple.

Farmyard Appliqué Romper

$42.00 $25.20

Sweet picot trims and a playful appliqué bunny make this cosy striped romper a pretty special outfit. Crafted from 100% organically grown cotton without the use of nasty chemicals, it's gentle on the planet as well as on skin. Nickel-free poppers at the shoulder and legs make changing simple.

Farmyard Appliqué Romper

$42.00 $25.20

Crafted from 100% organically grown cotton, this romper is kind to baby’s sensitive skin and the planet, too. Soft and comfortable, look out for the sweet seal and baby seal pair that will have grown-ups oohing and ahhing. And that’s not all – we’ve also added handy poppers for hassle-free changes…

Seal Appliqué Romper

$42.00 $21.00

Crafted from 100% organically grown cotton, this romper is kind to baby’s sensitive skin and the planet, too. Soft and comfortable, look out for the sweet seal and baby seal pair that will have grown-ups oohing and ahhing. And that’s not all – we’ve also added handy poppers for hassle-free changes…

Seal Appliqué Romper

$42.00 $21.00

Our colourful high-tops are great with skirts, jeans or even party dresses. The contrasting tab at the back, handy side zip and laces mean they’re easy to pull on too. The hard-wearing canvas is covered in pretty patches and sparkly touches for a really special weekend look.

Appliqué High Tops

$75.00 $37.50

4.5
(6 reviews)

When your diary's jam-packed this dress will handle all those what-to-wear dilemmas. The sashaying swing skirt was made for working the room, while the sheer sleeves and sophisticated lace appliqué details make it suitable for the fanciest dinner dates.

Sasha Dress

$180.00 $90.00

2.4
(13 reviews)

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

Strappy Smock Dress

$46.00 $36.80

Here's a dress that loves a party. With bow detailing on the straps and cute appliqué turtles at the hem, this striped cotton dress is 'aww'-inspiring. Stretchy smocking and a full lining make it super comfortable, while the matching knickers keeps the outfit coordinated when crawling.

Strappy Smock Dress

$46.00 $36.80

Be the cat that got the cream (or the mouse with all the cheese) in this pretty yet practical dress. It's made from 100% cotton cord and the sweet animal appliqué detailing includes a little pair of ears. This design looks positively dreamy paired with our supersoft pointelle tee.

Animal Dungaree Dress

$48.00 $24.00

4.9
(18 reviews)

RAWR. ARRRGH. Whichever the roar, our hoodie fits the part. 3D appliqués, neon touches and clever textured details bring this jumper to life to surprise siblings and strangers alike. However tough it looks, this is one soft hoodie, made from comfortable jersey for everyday dressing up.

Novelty Zip-up Hoodie

$70.00 $35.00

4.8
(4 reviews)

Our printed play set is the next best thing to a day out at the zoo. Wrap-around animals keep baby company on their next adventure, while the sleeves have a fun pom-braid trim. The top and leggings have an elasticated neck and waistband for quick dressing. Roarsome.

Fun Animal Play Set

$54.00 $32.40

4
(1 review)

Our printed play set is the next best thing to a day out at the zoo. Wrap-around animals keep baby company on their next adventure, while the sleeves have a fun pom-braid trim. The top and leggings have an elasticated neck and waistband for quick dressing. Roarsome.

Fun Animal Play Set

$54.00 $27.00

4
(1 review)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00 $19.20

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00 $19.20

5
(5 reviews)

This fruity flutter appliqué design is just right for summer fun, with bold stripes and sparkly sequins to make the most of the sunshine. Breathable cotton makes playtime comfortable, and the tie straps aren't just pretty – they're secure enough to withstand even the most active holiday…

Sequin Jersey Sundress

$52.00 $41.60

3.2
(6 reviews)

…straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink daisies or limeade with a rainbow appliqué – race you to the playground.

Pretty Culotte Playsuit

$52.00 $31.20

5
(1 review)

…supersoft lining and sweet flutter sleeves, this play set is as pretty as it is comfortable. Choose between a striped seersucker top (featuring appliqué bunnies) and corduroy bloomers or a floral poplin smock with chambray bottoms. Elasticated cuffs and buttons down the back make dressing easy.

Pretty Woven Play Set

$58.00 $29.00

3.3
(4 reviews)

…supersoft lining and sweet flutter sleeves, this play set is as pretty as it is comfortable. Choose between a striped seersucker top (featuring appliqué bunnies) and corduroy bloomers or a floral poplin smock with chambray bottoms. Elasticated cuffs and buttons down the back make dressing easy.

Pretty Woven Play Set

$58.00 $29.00

3.3
(4 reviews)

…days full of crawling, rolling and exploring all start with our cosy play set. Crafted from supersoft fabric, it comes complete with handy poppers at the back for easy dressing and a drawstring on the waist to ensure a snug fit. We've finished it off with animal appliqués that baby will love.

Animal Jersey Play Set

$54.00 $37.80

5
(8 reviews)

…days full of crawling, rolling and exploring all start with our cosy play set. Crafted from supersoft fabric, it comes complete with handy poppers at the back for easy dressing and a drawstring on the waist to ensure a snug fit. We've finished it off with animal appliqués that baby will love.

Animal Jersey Play Set

$54.00 $27.00

5
(8 reviews)
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