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Baby Boy

When it's time for baby's first trip to the beach, pop them in this comfortable, playful surf suit. It's crafted from UPF 40 fabric to protect them from the sun and is super comfortable. The zip down the front makes changes so easy you could do them one-handed (leaving the other one free for a…

Animal Surf Suit

$50.00

5
(4 reviews)

Expertly designed in Britain, Baby will love the feel of our supersoft organically-grown cotton body, while you’ll enjoy its machine-washable-ness. The Peter Pan collar features embroidered royal guards for a touch of fun, and the gusset popper fastening will make changing a dream.

London Body

$32.00

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

Baby Bathers

$28.00

4.8
(5 reviews)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

New Baby Knitted Blanket

$75.00

Our baby set is crafted from 100% organic cotton so it's soft on skin and kind to the planet. Containing a sleepsuit, two long-sleeved bodies, a hat and trousers in a presentation box, this combination is perfect for getting new parents started.

Baby Gifting Set

$100.00

Bucket and spade? Check. Swim hat for baby? Check. With UPF 50 and a longer part at the back to protect delicate necks from harmful rays, you and your baby can enjoy all kinds of seaside adventures.

Animal Swim Hat

$20.00

5
(2 reviews)

This nostalgic bonnet is just the thing for keeping baby warm and happy during outdoor strolls in a cold snap. A button under the chin keeps it firmly in place, while a teeny pompom seals the adorable deal.

Knitted Bonnet

$32.00

Made of supersoft 100% cashmere, this adorable blanket is expertly designed in Britain and a piece you'll want to treasure. It’s designed to keep baby warm and happy during afternoon naps or morning cuddles. Delicate stitch detailing features all the way around with a contrast border for extra…

Cosy Cashmere Blanket

$170.00

If there’s a better way to dress baby in chilly weather than with cosy 100% cashmere trousers that are expertly designed in Britain, we haven’t heard about it. This pair aren’t just huggably soft, they’re machine washable too. Built-in feet and a functional waistband make sure they fit snugly. This…

Cashmere Knitted Trousers

$110.00

This supersoft hat and mittens set is a sweet way to keep baby warm when it's nippy outside. It features fun stripes, a crocheted turtle design and a fun pompom trim. The fleece lining and soft mohair-rich knit make it extra cosy for little ones.

Crochet Hat & Mittens Set

$48.00

…tiny ones – especially when it’s machine washable (because, obviously). The contrast velvet placket makes this piece ideal if you’re dressing baby for a special occasion, while the three-button closure and round neck mean it’s easy to layer over any outfit. This special piece is expertly designed…

Pointelle Cashmere Cardigan

$120.00

…crawling round the back garden). Our fun and comfortable shorts with wraparound appliqués and all-over prints are designed to stay put and move with your little one, thanks to the handy drawcords and soft loopback fabric. Pockets on the front and back are perfect for baby's little treasures.

Jersey Shorts

$28.00

5
(2 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

Animal Towelling Throw-on

$46.00

5
(1 review)

Snappity snap, there's a friendly appliqué croc peering around the corner. There's also a rainbow stripe version of this cotton romper, with a cheery pocket and sleeves. Quick-change shoulder and gusset poppers mean baby won't have time to be bored on the changing mat.

Stripy Short Romper

$38.00

…but smart enough to impress visitors. The cotton body has an adorable Peter Pan collar and layers comfortably under the soft romper. Cheeky embroidered sausage dogs scarper across the front (that might just be the cutest thing we've ever said), while adjustable straps mean it can grow with baby.

Nostalgic Dungaree Set

$70.00

We’re bringing the zoo to baby (because they probably can’t crawl that far just yet). This animal-toting T-shirt is super colourful and soft, and the striped cotton is hard-wearing, so it's built to withstand all sorts of spills.

Animal Antics T-Shirt

$34.00 $17.00

4.8
(12 reviews)

Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

Baby Chinos

$42.00 $29.40

5
(1 review)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

Baby Bathers

$28.00 $16.80

4.8
(5 reviews)

This printed snowsuit will keep little ones as toasty as a freshly hatched dragon egg throughout the cold-weather months. It's waterproof and has mittens, as well detachable booties on sizes up to 12 months. The zip-up front makes popping it on easy, perfect for unexpected frosty snaps.

Baby Snowsuit

$85.00 $51.00

5
(6 reviews)

Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF 40 material to keep your little one’s skin safe, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

Baby Rash Vest

$32.00 $16.00

5
(5 reviews)

Some days we’re all about the detail; others, we’re lucky if we’ve got time to get the basics right. Enter our versatile tees which come in a twin pack, giving you a spare to pop little one into if dinnertime turns into a food fight.

Multi Baby Dino/Grey Marl Twin Pack Colourful T-shirts

$40.00 $28.00

2.7
(3 reviews)

Crafted from 100% organically grown cotton, this romper is kind to baby’s sensitive skin and the planet, too. Soft and comfortable, look out for the sweet seal and baby seal pair that will have grown-ups oohing and ahhing. And that’s not all – we’ve also added handy poppers for hassle-free changes…

Seal Appliqué Romper

$42.00 $21.00

Whether your little one is crawling, making mischief or on a cuddle break, these jersey-lined cotton bottoms bring colourful stripy fun. The elasticated waistband and contrasting drawstring keeps them secure, however quickly baby runs and roams!

Pull-on Trousers

$40.00 $32.00

4.6
(9 reviews)

The sun has got his hat on, hip hip hooray! Protect baby's head and keep them cool with our jersey hat in 100% breathable cotton. It’s easy to adjust, with a touch-and-close chinstrap. And if an outfit change is on the cards, simply reverse it for a different look.

Jersey Reversible Hat

$32.00 $16.00

5
(1 review)

Unpredictable weather is no match for this clever two-in-one coat. The sleeves are detachable, so you can whip them off to create a cosy gilet for baby if the sun decides to start shining. The outer is showerproof in case of rain, and the inside is fleece-lined for extra warmth.

Two-in-one Coat

$74.00 $59.20

4.3
(3 reviews)

Every sky should have a colourful appliqué rainbow just like these day-brightening shorts. Baby will love to look at the ivory and melon crush stripes and polka dot cloud. A contrast camper blue drawcord ensures they’ll stay in place, while pockets at the front and side and an extra touch of…

Stripy Appliqué Shorts

$28.00 $19.60

5
(2 reviews)

There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.

Roll-up Trousers

$42.00 $21.00

4.6
(5 reviews)

…days full of crawling, rolling and exploring all start with our cosy play set. Crafted from supersoft fabric, it comes complete with handy poppers at the back for easy dressing and a drawstring on the waist to ensure a snug fit. We've finished it off with animal appliqués that baby will love.

Animal Jersey Play Set

$54.00 $27.00

5
(8 reviews)

Snappity snap, there's a friendly appliqué croc peering around the corner. There's also a rainbow stripe version of this cotton romper, with a cheery pocket and sleeves. Quick-change shoulder and gusset poppers mean baby won't have time to be bored on the changing mat.

Stripy Short Romper

$38.00 $22.80

…crawling round the back garden). Our fun and comfortable shorts with wraparound appliqués and all-over prints are designed to stay put and move with your little one, thanks to the handy drawcords and soft loopback fabric. Pockets on the front and back are perfect for baby's little treasures.

Jersey Shorts

$28.00 $16.80

5
(2 reviews)

Make a splash with the playful seal motif of this reversible jacket. It's crafted from 100% organically grown cotton, without nasty chemicals, so it's gentle on the planet and on baby's skin. Roll up the sleeves to see the stripy print, or turn it inside out for the full stripe effect.

Seals Reversible Jacket

$38.00 $22.80

5
(2 reviews)

…set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have one?).

Dungaree Set

$54.00 $37.80

4.6
(5 reviews)

Our mix-and-match set of two tops and bottoms in its presentation bag will ensure baby always stays snug – whether crawling, rolling or enjoying an afternoon nap. The elasticated waist and envelope neck make it a breeze to pull on and off, while the cuff hem trousers keep your little one cosy.

Supersoft Pointelle Pack

$62.00 $31.00

Clothes that grow with baby? No, it's not science fiction; these dungarees have adjustable straps so they'll stay the distance. There's three designs to choose from and they all feature a striped jersey lining to keep them supersoft against young skin.

Fun Woven Dungarees

$50.00 $30.00

5
(5 reviews)
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