Boys

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Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. The bright colours and camo print will suit boys and girls and the reflectors will keep them safe on darker days. Our warm jersey lining is soft and cosy, while the cuffs and hood are designed to stop rain…

Shower Resistant Anorak

$75.00

( review)

What's better than a 100% cashmere jumper? A 100% cashmere jumper that you can pop in the washing machine, of course. This one has a ribbed collar and pop contrast trims on the cuff and inside neck, so it's stylish as well as smart enough for lunch with the grown-ups.

Cashmere Crew Jumper

$135.00

( review)

Don't panic, as the teeth are only embroidered on this lightweight raglan jumper. It may look fierce but the touch of cashmere keeps it supersoft. The contrast tipping on the hem and cuffs make it stand out and it's not scared of the washing machine.

Dinosaur Graphic Jumper

$64.00

( review)

Our recipe for the softest jumper? Mix in a little cashmere with snuggly cotton and top it off with a generous sprinkle of colour on the chest pocket and cuffs. Voila: the perfect knitted layer is ready to brave the chill.

Fine Crew Jumper

$48.00

( review)

The ultimate everyday shirt? Check. Ours is made from 100% cotton, which is brushed into soft perfection. Just the thing for layering up for weekend bike rides or cinema trips.

Cosy Check Shirt

$48.00

( review)

This embroidered Oxford-style shirt makes looking smart a doddle. The dinosaur design is made from 100% cotton for super-softness and is machine washable so it will survive (millions of) years.

Embroidered Shirt

$52.00

( review)

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

Oxford Shirt

$44.00

( review)

Wading through rock pools and relaxing on the beach just got more fun with our crocodile flip-flops. The snappy print is bound to ward off any nasty jellyfish.

Printed Flip-Flops

$20.00

( review)

What’s wet and scary, but also supersoft? Little ones wearing this shark-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.

Beach Towel

$40.00

( review)

As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

Supersoft T-shirt

$28.00

( review)

As well as feeling good in supersoft cotton, they look great with everything, from that favourite hoodie to short-sleeved tees. Pair with some tracksuit bottoms for a kickabout with friends or smart jeans for the Saturday cinema trip.

Supersoft T-shirt

$28.00

( review)

Dogs make the best DJs, so we got them to headline this sporty raglan T-shirt. There's also a football-and-headphone design to choose from – and either top is machine washable for when Mini musicians headline muddy festivals on the lawn. The striped cuffs keep arms toasty when strumming guitars on…

Printed Raglan T-shirt

$32.00

( review)

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and the contrast piping add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the garden or playing in the park.

Raglan T-shirt

$28.00

( review)

The best kind of cotton T-shirts comes with heaps of textured details. With colourful bouclé, lurex, felt and embroidered features these machine-washable styles are the perfect companions for extraordinary adventures (but not so great for hide-and-seek).

Textured Applique T-shirt

$36.00

( review)

Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.

Slub Washed T-shirt

$20.00

( review)

Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.

Slub Washed T-shirt

$24.00

( review)

Feeling arty? The printed graphics on this T-shirt go hand-in-hand with getting creative. And why? Because each design, in eye-catching neon, features a 3D effect and fun contrast ribbing. It's a wearable masterpiece that's perfect for everyday dressing.

Paint Splash T-shirt

$28.00

( review)

We reckon the positive graphics on this short-sleeved T-shirt will increase the chance of happiness by 110%. It's got eye-catching bright pops, a classic crew neck and soft cotton. Who wants to test our theory?

Fun Graphic T-shirt

$32.00

( review)

When the temperature drops, layer up with a supersoft vest. This two-pack of cotton designs will be your new best friend on icy mornings. Slip one on under your top and stay cosy enough to keep playing outside all day – or until the grown-ups make you come in.

2 Pack Vests

$32.00

( review)

Sprout, the office dog, has joined the London Guards in her bouclé hat on this knitted play set. Pair with the ultra-soft and cosy cotton leggings in bold stripes.

Soldier-on Knitted Play Set

$68.00

( review)

This wonderfully soft cotton-cashmere blend blanket is an ideal present for new parents. With a sweet knitted pattern, our classic design can be passed down from sibling to sibling through the years. And you can breathe a sigh of relief after that spill – it's also machine washable.

New Baby Knitted Blanket

$75.00

( review)

Anyone for walkies? These cheeky slipper socks with a jolly puppy on the front make first steps fun. They're crafted from cosy striped cotton with a deep-rib cuff and an anti-slip leather sole (because toddling's tricky when you're just a learner). They'd be wagging their tail if they had one.

Slipper Socks

$32.00

( review)

How to keep warm during park premiership? Job done, thanks to this jersey bomber's toasty lining. It's got sporty ribbing and a relaxed fit for easy layering and there are pockets for stashing emergency half-time biscuits.

Jersey-lined Bomber Jacket

$70.00

( review)

Keep little ones cosy in our cotton-blend hooded jacket. This warm knit features a crochet rainbow which is just the thing to bring a dose of sunshine on chilly days. Large, wood-effect buttons make for easy dressing.

Rainbow Knitted Jacket

$58.00

( review)

Baby will feel totally cosy in our bold striped jacket. We didn't forget about the practical details – mock-wooden buttons make it easy to secure and the warm knit keeps them toasty on the chilliest of days.

Hooded Knitted Jacket

$54.00

( review)

Windy walks, countryside explorations and long evenings by the campfire – we’ve got them all sorted with our knitted jumper. The soft cotton makes it ideal for pulling on over relaxed tees, and pops of colour seal the deal. Anyone for toasted marshmallows?

Half-zip Jumper

$70.00

( review)

The rainbow-inspired cuffs and yoke on this hotchpotch cardigan are guaranteed to brighten up cloudy days. A true classic, it looks great teamed with T-shirts, jersey bottoms and pots of gold.

Hotchpotch Knitted Cardigan

$46.00

( review)

Our fabulous wellies cause a real splash when co-ordinated with our novelty welly liners and outerwear. Rubber upper with a printed cotton lining and a rubber sole.

Wellies

$48.00

( review)

Our fun wellies are perfect for beach adventures and muddy puddles alike. With printed linings, they coordinate with our outerwear range and have sensible grippy soles. They look great with shorts and can help keep jeans clean; just tuck them into the wellies and start splashing.

Wellies

$48.00

( review)

These casual board shorts, with their adjustable contrasting waistband and bold prints, are raring to hit the waves. They're now a bit shorter so they sit on the knee but are still supersoft and easy to pull on. Race you to the water.

Board Shorts

$48.00

( review)

Aren’t holidays great? All you need is water, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're playing ball on the beach or making a splash in the pool.

Poolside Shorts

$44.00

( review)

Three, two, one, cannonball. Get set for a day of splashing with the bright, cheerful prints on our supersoft bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

Bathers

$32.00

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

Surf Shorts

$36.00

( review)

Zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The easy style means all you need to focus on is smashing the world cannonballing record.

Swim Trunks

$24.00

( review)

Soft, sporty and super easy to wear – our classic raglan top is a floordrobe essential. Long sleeves keep off the chill and add a pop of colour to layered looks (just add short-sleeved tees and hoodies). It's perfect for racing around the garden or playing in the park.

Raglan T-shirt

$28.00

( review)

This musical appliqué design hits all the right notes. Made from machine-washable cotton, it's easy to clean after a stint on stage. The relaxed fit gives guitar heroes room to grow and it's got handy pockets for keeping drumsticks safe.

Music Appliqué T-shirt

$36.00

( review)

When the temperature drops, you'll be happy to swap short sleeves for long ones – especially if you have this sporty top in your wardrobe. We've made it from thicker fabric for nippy days in the park, while the cool colourblock design is perfect for layering.

Sporty Colourblock T-shirt

$36.00

( review)

Playful puff prints + pops of neon = this flashy T-shirt. It's also fully machine washable, so muddy puddles x active adventurers = no problems. Long raglan sleeves and the pure cotton keep it comfortable, too.

Pop Raglan T-shirt

$32.00

( review)

Great British weather dampening moods? The pops of neon on this long-sleeved T-shirt will cheer things up. We've popped chugging buses or a good old drizzle of cats and dogs on the front – just right for rainy days watching telly.

British Weather T-shirt

$32.00

( review)

Genius and awesome: two words we'd definitely use to describe this T-shirt. Not only does it have glow-in-the-dark lettering across the front, it's made from a supersoft cotton jersey that can be popped in the washing machine.

Glow-in-the-dark Word T-shirt

$36.00

( review)

An eye-catching bike or plane print, bold neon stripes and a relaxed fit. What doesn't this T-shirt have? Its long sleeves and cosy cotton fabric mean it stays comfortable when zooming around at full speed.

Sporty Stripe T-shirt

$36.00

( review)

'It's all good', says this raglan-sleeved top – and it's difficult to disagree. Made from 100% cotton with a contrast rib neck for extra colour, this design's cosy as well as cool. It's just the thing for champion racers to run about in at the park.

Super Raglan T-shirt

$36.00

( review)

The appliqué vehicles on this T-shirt is departing for adventure land. The long-sleeved design is tremendously toasty, just in case it's cold on arrival. In 100% cotton this top is machine washable – so it'll be ready to go when it's time to get in the driving seat.

Vehicle Appliqué T-shirt

$36.00

( review)

Urgent discoveries to be made? This glow-in-the-dark T-shirt is on hand to help. Its brighter-than-bright design means mini dinosaur hunters and helicopter pilots can get straight to work whatever the time of day. In pure cotton, it’s machine washable – ideal after any evening escapades.

Glow-in-the-dark Scene T-shirt

$32.00

( review)

This long-sleeved jersey top is all about The Three Rs. No, no, not reading, writing and arithmetic (phew). Instead, it's chock-full of rainbows, ribbing and really bold stripes. It looks especially picture-perfect layered under dungarees for a too-cool-for-school look.

Stripy Ribbed T-shirt

$28.00

( review)

Intricate embroidered motifs take the cool factor up to 11 on this cotton colourblock T-shirt. With bright blasts of neon thrown in, it's bound to be the next hero on the playground.

Embroidered Motif T-shirt

$32.00

( review)

Mix all-over prints with embroidered creatures and what do you get? This extra-special T-shirt. If the eye-catching dino or dog on the front isn't enough, the 100% cotton makes it a layering wonder.

Printed T-shirt

$32.00

( review)

Buckle those seatbelts – this sporty T-shirt wants to go on a high-speed adventure. The appliqué designs and go-faster stripes are ready to start the race. Made in 100% cotton, it's gentle on energetic bodies during the journey.

Go-faster Stripe T-shirt

$32.00

( review)

This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off a flash of bright colour. We've used cotton for an extra-soft feel and vintage style.

Piqué Polo Shirt

$28.00

( review)

We used thousands upon thousands of stitches (honest: we counted) to bring the playful creature on this bold T-shirt to life. It bounds around on a neon background for a splash of colour, on a soft jersey background for extra-cuddly warmth.

Pop Superstitch T-shirt

$36.00

( review)

With basketball or football motifs on the back and front, this T-shirt looks athletic from all angles. The relaxed fit catches the breeze when there are goals to be scored and the pure cotton means it's soft against skin. Thanks to the brightly coloured neckline and stick-out puff prints, the…

Printed Sports T-shirt

$32.00

( review)

A sneaky reptile has snuck onto this T-shirt – so we coloured him in neon to make sure he‘s easy to spot. The striped ribbed neck has a fun sporty look, while pure cotton makes sure it's still warm after shedding any other layers. That's the after-school swamp-exploring outfit sorted then.

Pop Animal T-shirt

$28.00

( review)

Calling all explorers: it just so happens that appliqué animals have galloped onto these 100% cotton T-shirts. In colourful designs they make the perfect companions for garden safaris. And the best part? As they're big and bold, there’s no need to get the binoculars out to spot them.

Big Animal Appliqué T-shirt

$36.00

( review)

The three firefighting dogs on this hoodie are duty bound to keep mini station staff toasty. Brush-back cotton, a lined hood, ribbed detailing and fire engine motifs on the front and back are on hand to help as well. Side seam pockets store goodies to snack on – great for refuelling after saving…

Fire Engine Hoodie

$52.00

( review)

Wrap your little one in this super-absorbent towel for post-bath cuddles. It's warm and soft, keeping them cosy while they dry off. For a bit of fun, we've finished it with playful prints and ears on the hood. And it comes in its own bag, so it makes an ideal present.

Supersoft Hooded Towel

$44.00

( review)

Cuddle up at bath time with this hooded towel. It's made from absorbent fabric to get your little one dry extra quickly and we've added a mini pair of ears to keep things looking sweet. It comes packed in a bag so it also makes an adorable present.

Supersoft Hooded Towel

$44.00

( review)

Tiny wrigglers will feel free to move about in these cosy leggings. These cotton-rich designs have ribbed ankle cuffs to keep them in place during crawling expeditions. We've added a hint of elastane so they can stretch to create the perfect fit.

Knitted Leggings

$20.00

( review)

Why have one hat when you can have two? With stripes on one side and blue on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

Woven Reversible Hat

$32.00

( review)

All the best superheroes are ready for all weathers. This shower-resistant jacket has useful zipped pockets and a hood so you will be there to save the day, whatever the conditions. Super.

Shower Resistant Puffer Jacket

$80.00

( review)

This lightweight jumper was built with between-season days in mind. The stripes or bold colourblock designs combined with the raglan fit make our crew look pretty cool. In knitted slub cotton that feels marvellously cosy, we think we’re on to a winner…

Crew Jumper

$52.00

( review)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself and have been garment washed for a vintage look. Button it up for special occasions, then…

Garment-dyed Laundered Shirt

$44.00

( review)

Rain, rain, please don't go away: these bright yellow wellies with their cosy striped lining are ready for puddle-splashing. See the cheeky duckling with a twinkle in his eye? He pairs perfectly with the Duck-out-of-showers Raincoat to make an outfit that’s as adorable as it is practical.

Duck Wellies

$48.00

( review)

Bucket: check, spade: check, animal motif shorts: check. Be the snappiest dresser on the beach with these fun appliqué designs. They sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off when it's time to go for a dip.

Graphic Sweatshorts

$44.00

( review)

No surfer worth their sea salt should be without a quality rash vest. Made of fabric with Sun-safe protection, this streamlined style is just the thing for keeping warm and comfortable in the water. What more, the sporty stripes stand out from the shoal.

Rash Vest

$36.00

( review)

Our rash vest is perfect for those lazy seaside afternoons. Made from clever UPF material to protect your little one’s skin, the fabric is stretchy too, making quick changes a doddle. Match with our bathers for an easy beachside outfit.

Fun Rash Vest

$32.00

( review)

Hats off to this best-of-British jersey top. With giggle-worthy slogans, foil-and-bouclé detail and pops of neon colour, it's just the trick for livening up jeans. The doubled-up sleeves mean there's no need for extra layers – ideal when dashing out the door in cooler weather.

British Animal T-shirt

$36.00

( review)

Colourful? Check. Warm? Check. Super convenient? Check. This T-shirt has doubled-up sleeves, so excitable animal lovers can head straight out on safari without an extra layer. Printed, appliquéd and embroidered designs mean they may not stay camouflaged in the bush for long though.

Textured Animal T-shirt

$36.00

( review)

Wrap up for adventures on brisk days with this bold sweatshirt. Brush-back fabric means it feels great, and the playful prints look super cool too. Cuffs keep out the chills on the bike ride to the park.

Printed Sweatshirt

$52.00

( review)

This fully reversible top is made from our new double-faced fabric, with not one but two different stripe patterns to switch between. It's also soft and snug, so it's an ideal match with joggers or jeans for easy dressing on busy mornings.

Double Layer T-shirt

$40.00

( review)

Superstar Sequin T-shirt

$40.00

( review)

Hey there, underwater explorers. This 100% cotton shirt is ideal for diving deep down into the blue. It features all-over embroidery in marine shades on a background of nautical stripes and has contrast chambray side details. Pop on and have a whale of a time at that party.

Embroidered Whales Shirt

$36.00

( review)

Life is all sunshine and rainbows as far as this textured appliqué T-shirt is concerned. In sueded cotton, it has a supersoft feel and raglan sleeves for comfortable days outside. Poppers on the shoulders mean less time on outfit changes and more time playing.

Wonderful Weather T-shirt

$28.00

( review)

Farmyard fans will be as happy as pigs in mud with this soft T-shirt. It has a bouclé textured animal friend on the front for added fluffiness. Matching poppers on the shoulder help with any quick changes – ideal after toddling around.

Farmyard Bouclé T-shirt

$28.00

( review)

These printed T-shirts will keep baby happy for hours with their fun prints. Delicate skin will love the 100% cotton design and contrast poppers make for lightning-quick changes.

Fun Printed T-shirt

$24.00

( review)

A map, compass and this 100% cotton hoodie. OK, now we're ready for an adventure. It has a jersey-lined hood and pockets (ideal for storing snacks, sticks and other treasures). The ribbed side panels have a sporty feel for when exploring gets even more active than usual.

Garment-dyed Hoodie

$60.00

( review)

It'll take more than a chilly day to stop your playground adventures. Just zip up this fleece-lined hoodie and head out for kickabouts or woodland walks. The fun all-over prints and bold colourblock designs mean you'll look bright and cheery, even if the weather doesn't.

Shaggy-lined Zip-up Hoodie

$70.00

( review)

Chilly weather won’t stop Mini explorers from venturing outdoors, so we made sure our sweatshirt is ready for days when there’s a nip in the air. The half-zip jersey design has ribbed cuffs and a funnel neck to keep things cosy while the conker search is on. Choose between a printed option or a…

Half-zip Sweatshirt

$52.00

( review)

Exploring ice caves (aka the freezer) just got cosier thanks to this fleece hoodie's furry lining. Contrast stitching and bright stripes on the cuffs and hem make sure wanderers can be spotted on gloomy days. The treat-sized side pockets are ideal for stashing lollies.

Cosy Popover Hoodie

$52.00

( review)

This striped hoodie has a sporty look – ideal for budding BMXers and playground free-runners alike. The kangaroo pockets are handy for storing energising treats and there's bold ribbing on the hood and side seams to make every trick look even cooler. A fully lined jersey hood keeps wearers warm when…

Sports Stripe Zip-up Hoodie

$60.00

( review)

From tree climbing to rolling on the grass and all sorts of monkey business, these ridiculously comfortable pull-on trousers take it all in their stride. They're made from durable cord to withstand all your adventures, and warm enough to keep the goosebumps away.

Cord Pull-on Trousers

$30.00

( review)

Everyone looks cool in jeans, and baby is no exception. Our durable denim trousers will keep curious crawlers protected while they're busy exploring. The elasticated waist makes them easy to pull on and comfortable enough for all-day wear. Peek in the front pockets to find a playful stripe print.

Jersey Denim Jeans

$40.00

( review)

Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.

Baby Leggings

$20.00

( review)

Climbing, skipping and jumping is easy and fun when you're wearing our super-cosy joggers. The soft jersey fabric has got playful all-over prints. A matching drawstring means everything stays in place, no matter how much you run around.

Printed Joggers

$48.00

( review)

These cool boxers mean every day is a different adventure. Wacky prints and bold stripes with bright trims make getting ready more fun than ever. These five pairs offer all-day comfort thanks to stretchy elastic waistbands, jersey fabric and a button fly.

5 Pack Boxers

$52.00

( review)

Who says underwear should be boring? With bright colours and lively prints, this three-pack of boxers adds a bit of fun to these wardrobe essentials. They're crafted from 100% cotton to make them super comfortable, while the elasticated waistband ensures a perfect fit all day long.

3 Pack Jersey Boxers

$48.00

( review)

Even the hardiest explorers can't start their day without some good quality pants. These cotton pairs have an elasticated waistband for a comfortable fit – so they won't hold you back when you're busy adventuring. This supersoft five-pack is bright and cheery.

5 Pack Pants

$52.00

( review)

Days that go from a spelling test (groan) to a football match just got more comfortable with our supersoft pants. Made from 100% cotton, they've got an elasticated waist for a snug fit. Finished with skull and crossbones or stripy prints, they’re rather stylish too.

5 Pack Pants

$52.00

( review)

All aboard, all aboard. A big, red bus goes round the front and back of this cotton-blend cardigan. With a French knot and embroidered detailing, it's a playful twist on the Fair Isle knit. The piece has buttons down the front so is easy to pop on when the weather's chilly.

Fair Isle Cardigan

$54.00

( review)

This rash vest and shorts set is an essential for little suitcases. It gives extra protection against the sun with long sleeves and UPF fabric. The shorts are lined and roomy enough for a swim nappy and the crab and fish prints are perfect for would-be fishermen.

Rash Vest and Pant Set

$50.00

( review)

These cotton-blend dungarees have plenty of give for bouncing, kicking and crawling in comfort. Buttons on the front make for easy dressing and the cross strap keeps the trousers in place once they're on. The knitted top can be worn separately for mix-and-match fun.

Nostalgic Knitted Play Set

$65.00

( review)
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