Bright Blue

Seasonal weather is no match for our figure-skimming denim dress. Princess seams nip in the bodice, while pleats kick the skirt out into a A-line. Triple-stitched details on the neck and down the front add to the tough-as-jeans attitude, while the exposed grosgrain pull is a true Boden touch.

Bright Blue Alice Denim Dress

$140.00 $84.00

( review)

Lightweight and loose in soft cotton that we've prewashed for longer to give a supremely soft finish, the only downside to these drawstring pull-ons is that you have to take them off every now and then. Or maybe you could just carry on lounging all weekend instead...

Bright Blue Multi Check Cotton Poplin Pull-ons

$65.00

3
(9 reviews)

British brand, Walsh, developed the Tornado in 1983 for athletes competing in major marathons across the globe. The impeccable quality is the same, but the modern colours are all new. A midsole made from shock-absorbing EVA is specifically designed to resist impact, offering comfort and cushioning –…

Burgundy/Bright Blue Walsh Tornado

$220.00

( review)

Aren’t holidays great? All you need is water, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're playing ball on the beach or making a splash in the pool.

Electric Blue/Wren Blue Poolside Shorts

$44.00

( review)

It'll take more than a chilly day to stop your playground adventures. Just zip up this fleece-lined hoodie and head out for kickabouts or woodland walks. The fun all-over prints and bold colourblock designs mean you'll look bright and cheery, even if the weather doesn't.

Duke Blue/College Blue Shaggy-lined Zip-up Hoodie

$70.00 $49.00

( review)

A bright and cheerful hat is just the thing for fending off those chilly mornings. It has supersoft insides, and the ribbed hem helps protect against pesky draughts. Team with our matching scarves and gloves for the complete cold-busting kit.

Starboard Blue Textured Hat

$32.00 $12.80

( review)

There's nothing like a traditional baby bonnet to get us oohing and aahing. But it's not just a pretty shape, it's also practical – it sticks out far enough to keep your little one's face shaded from bright sunlight and the fastening under the chin keeps it secure.

Blue Woven Bonnet

$32.00

( review)

A flash of camo here and a burst of silver there: these super-springy trainers will help future Olympians hop to it. But who has time for fiddly laces? That'll be no one – which is why this pair's elasticated and can be pulled on in a flash. Vivid colours make them as bright as they are practical.

Navy Blue Active Trainers

$80.00

( review)

The bold, bright animal prints on this T-shirt are perfect for running with the pack. They can be mixed and matched with our wild activewear collection or even coordinated with the rest of the group. Comfortable moisture-wicking fabric means this top's made for speed.

Starboard Blue Active T-shirt

$32.00

( review)

Three, two, one, cannonball. Get set for a day of splashing with the bright, cheerful prints on our supersoft bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

College Blue Hippos Bathers

$32.00

( review)

Ready for action? With bright side panels and an animal-print waistband, these game-raising cropped leggings certainly are. Super-stretchy fabric means they stay comfortable even when the pressure's on.

Starboard Blue Active Cropped Leggings

$36.00

( review)

Why have one hat when you can have two? With stripes on one side and blue on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

Duke Blue Woven Reversible Hat

$32.00

( review)

With a sporty racer back and wild animal print side panels, this crop top's made for getting energetic. An elastic band in a bright contrast stripe result in comfort and style on active days.

Starboard Blue Active Crop Top

$24.00

( review)

The printed padded footbed on these leather sandals will keep tiny toes comfortable all day long. The bright designs are perfect to wear when playing on the climbing frame, in the garden or beyond.

Starboard Blue Leather Padded Sandals

$60.00

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

Blue Painted Hawaiian Surf Shorts

$36.00

( review)

This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off a flash of bright colour. We've used cotton for an extra-soft feel and the embroidered options add extra impact, no tricks needed.

College Blue Piqué Polo Shirt

$28.00

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

Blue Mermaid Stripe Cross-back Swimsuit

$28.00

( review)

Exploring ice caves (aka the freezer) just got cosier thanks to this fleece hoodie's furry lining. Contrast stitching and bright stripes on the cuffs and hem make sure wanderers can be spotted on gloomy days. The treat-sized side pockets are ideal for stashing lollies.

College Blue Cosy Popover Hoodie

$52.00 $36.40

( review)

Ready, set, go! Our joggers tick all the sporty boxes. With a back pocket, elasticated waist and drawstring, they’ll keep budding champions comfortable as they reach for the finish line. Soft cotton and ribbed cuffs seal in the warmth, while bright stripes on the pockets add some colourful fun.

Lagoon Blue Sports Stripe Joggers

$48.00

( review)

This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling pool. Stripes and spots and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially…

Lavender/Oasis Blue Surf Bikini Set

$44.00

( review)

Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. The bright colours and camo print will suit boys and girls and the reflectors will keep them safe on darker days. Our warm jersey lining and rib cuffs are soft and cosy, whilst the hood and shower-resistant…

Lagoon Blue Shower Resistant Anorak

$75.00 $52.50

( review)

Cool footwear without the hassle of laces? Count us in. Sunshine-y stripes and bright outsoles bring a burst of colour to every step. Washed canvas uppers mean they’re soft, durable and adventure-ready. With shoes this fun, don't be surprised if he wants to sleep in them.

College Blue Laceless Canvas Pull-ons

$48.00

( review)

Basketball hooping, tree climbing, goal scoring… Action of all sorts is possible in these retro-style suede high tops. A bright contrast back tab grabs attention, while padded cuffs and a cotton-canvas lining add a dash of comfort. Time for dinner? The side zip makes them easy to kick off.

Navy Blue Suede High Tops

$75.00 $52.50

( review)

There's no better way to tame a wild beast than to wear it on a T-shirt. The brightly coloured crocodile is brought to life with sticky-out spikes, thankfully they're made from soft cotton so they're scale(and scratch) free. The shark comes with novelty flaps for fins which are fiercely fun.

Elizabethan Blue Croc Novelty T-shirt

$36.00

( review)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

Overboard Blue Rib Waist Shorts

$44.00

5
(5 reviews)

This floaty cotton blouse captures the spirit of carefree days. Its notched neckline and blouson sleeves are highlighted by brightly coloured embroidery, enhanced by the gathered cuffs and subtle ruching. Wear it with jeans or pair with shorts for sunset strolls.

Heron Blue Abigail Embroidered Top

$140.00 $105.00

( review)

Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

Electric Blue Deep Sea Bathers

$32.00

4.5
(10 reviews)

We reckon the positive graphics on this short-sleeved T-shirt will increase the chance of happiness by 110%. It's got eye-catching bright pops, a classic crew neck and soft cotton. Who wants to test our theory?

College Blue Cool Fun Graphic T-shirt

$32.00

( review)

Intricate embroidered motifs take the cool factor up to 11 on this cotton colourblock T-shirt. With bright blasts of neon thrown in, it's bound to be the next hero on the playground.

Blue Marl Objects Embroidered Motif T-shirt

$32.00 $24.00

( review)

The swing shape of this bold, bright tunic is comfortable to wear whether you’re climbing trees or creating your next masterpiece. Soft jersey lives up to daily adventures and the wash. Layer with leggings or jeans on chilly days.

Starboard Blue Animal Print Printed Tunic

$40.00

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Candy Blue Unicorn Fun Detail Swimsuit

$36.00

3.7
(45 reviews)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind.

Elizabethan Blue Wild Ponies Jersey Reversible Hat

$32.00

( review)

This tropical-flower-print kaftan in breathable cotton poplin is so bright that it makes it seem like the sun's always shining. Its floaty shape, along with fluttery sleeves, gives it that butterfly breeziness. Plus, it's trimmed with jolly pompoms for added cheeriness. Twin this piece with…

Blue Quartz Tropical Floral Tropical Flowers Kaftan

$44.00

( review)

Made from double-cloth cotton this longer-length top is as cosy as can be. The frilly sleeves and a peplum hem are dressy enough for tea parties and it's got a bright pompom trim for an extra pop of colour. It slips on easily over leggings for afternoons in the park, too.

Ivory/College Blue Stripy Longer Length Top

$40.00 $32.00

( review)

Get all mixed up with this crazy, colourful hotchpotch top. A choice of playful prints – colourful llamas, bright florals or spaceships – combines with colourful contrast stripes on the sleeves and pocket. Machine washable 100% cotton means this long-sleeved T-shirt is as practical as it is fun.

Drummer Blue Astro Dogs Hotchpotch Pocket T-shirt

$36.00 $18.00

( review)

Squeezing your holiday wardrobe into carry-on luggage? Our incredibly versatile midi dress should lighten the load. Wild floral prints and bright bold colours make this piece a knockout. Delicate fabric drapes effortlessly for a lightweight feel, while an empire cut accentuates your waist. Don't…

Lupine Blue Wild Floral Millie Dress

$130.00 $91.00

5
(3 reviews)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). It comes with a nappy lining (so no little accidents in the pool) for babies up to 18-24 months and a…

Lake Blue Baby Hippos Baby Bathers

$28.00

( review)

…ready to play. With these colour-popping play suits, changes are doubly speedy thanks to the button fastenings on the shoulders. It features a brightly striped elasticated waistband and trims on the legs and neck. Supersoft jersey makes them all-day comfortable, meaning running, jumping and climbing…

Ivory/College Blue Stripe Colour Pop Jersey Playsuit

$44.00

( review)

…in with adventures. Take this T-shirt, for example. Whether it's a whole crowd or a lone ranger – crafted from print, puff or bouclé – the brightly printed creatures splashed across the front are raring to go. Made from 100% cotton, this top is the perfect match for joggers or jeans and for…

Provence Blue Giraffes Animal Graphic T-shirt

$32.00

( review)

…soft cotton loopback sweatshirt. It's garment dyed so each one is different, with that 'old favourite' look from the first wear. With statement stitching at the neck, this versatile piece goes easily with jeans or cargo shorts. A pop of colour on the hem adds a dash of brightness to this cosy piece.

Oceania Blue Mallory Garment Dye Sweatshirt

$95.00

( review)

There's something about stripes that says, "more, please." So we've made the ones on this jumper extra wide and bright. A delicate pointelle stitch also makes it pretty hard to resist. Little rough-and-tumblers don't need to know about the mohair mix – they'll just feel extra huggable.

Jungle Green/Cobalt Blue Textured Stripy Jumper

$64.00 $32.00

( review)

Whether chasing waves at the seaside or dive-bombing everyone in the pool, this long-sleeved, layered rash vest has got it covered. It has sun-safe properties to protect the speediest of swimmers and with bright, printed motifs, it even looks cool in a heatwave.

Pool Blue Surfboards Layered Rash Vest

$40.00

( review)

Everyone needs a colourful polo – or four. So we made our classic design from supersoft slub cotton jersey in a range of rainbow-bright shades. It's garment dyed for a cool, washed-out finish. And it only looks better every time it goes in the washing machine, so there's no need to worry about those…

Wild Blueberry Blue Garment-dyed Jersey Polo

$28.00

( review)

Our cotton-rich appliqué sets are decorated with adorable animal designs. The leggings are as bright and fun as your little one. Pair with big imaginations for days spent exploring the great outdoors – and it’s all machine washable.

Mineral Blue Giraffes Big Animal Appliqué Dress Set

$54.00

( review)

…velvety-soft finish for comfort. We've crafted it into a regular fit with a shaped hem that you can style untucked while still looking put-together. Bright buttons add sophistication, while the chest pocket and button-down collar keep the laid-back feel. Throw it on over a T-shirt for a pub lunch,…

Blues Gingham Casual Twill Shirt

$98.00 $39.20

( review)

Why have one hat when you can have two? With stripes on one side and blue on the other, you can chop and change as the day goes on. And it'll keep the sun out of your eyes on bright afternoons, making climbing those trees a little bit easier.

Woven Reversible Hat

$32.00

( review)

Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

Beacon Blue/Safety Yellow Poolside Shorts

$44.00

5
(1 review)

…to plain knitwear and say hello to our eye-catching colourblock jumper. We've given it a hint of cashmere for irresistable softness, with pops of bright shades or bold contrasting hues to add interest to understated outfits. The oversized shape is extra comfortable and just the right side of slouchy…

Heritage Blue/Silver Melange Lowick Jumper

$150.00 $105.00

( review)

Neon may not be the best camouflage for battle, but it's perfect for this fun T-shirt. We've taken the classic Breton and made it bright and bold. Whether aspiring adventurers prefer blazing lasers or parachuting pioneers, expeditions will feel extra comfortable thanks to the 100% cotton fabric.

Dolphin Blue/Ecru Zap Action Breton T-shirt

$36.00 $18.00

( review)

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

Blue/Neon Grapefruit Orange Surf Bikini Top

$20.00 $14.00

4
(5 reviews)

…raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

Deep Sea Blue/ Ivory Cross-back Swimsuit

$28.00

3.6
(73 reviews)

…some fun to your outfit in our hotchpotch dress (while remaining grown-up and elegant at all times, of course). With an in-house print covered in bright flowers, checks or spots, it's a playful twist on daytime glamour. The shape is flirty and flattering, with a full skirt and a removable belt to…

Drummer Blue, Regular Spot Eva Dress

$220.00 $110.00

( review)

…afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the mission.

Deep Sea Blue/Ivory Gold Stars Colourful Printed Swimsuit

$40.00

4.3
(4 reviews)

Our present-ready box of seven cotton-rich pairs of socks bursts with bright colours and bold designs. Pups, bugs and stripes all appear on these fun and sporty socks. Perfect for little feet going on big adventures.

7 Pack Sock Box

$40.00

( review)

Shh! These are the kind of socks aspiring secret agents will love. With a fit that stops at the ankle, they'll disappear snugly into trainers without a trace. Bright stars and contrasting colours pop when shoes are kicked off at the end of the day.

5 Pack Secret Socks

$36.00 $14.40

( review)
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