Bright Blue

Seasonal weather is no match for our figure-skimming denim dress. Princess seams nip in the bodice, while pleats kick the skirt out into a A-line. Triple-stitched details on the neck and down the front add to the tough-as-jeans attitude, while the exposed grosgrain pull is a true Boden touch.

Bright Blue Alice Denim Dress

$140.00 $84.00

( review)

Lightweight and loose in soft cotton that we've prewashed for longer to give a supremely soft finish, the only downside to these drawstring pull-ons is that you have to take them off every now and then. Or maybe you could just carry on lounging all weekend instead...

Bright Blue Multi Check Cotton Poplin Pull-ons

$65.00 $39.00

3
(9 reviews)

British brand, Walsh, developed the Tornado in 1983 for athletes competing in major marathons across the globe. The impeccable quality is the same, but the modern colours are all new. A midsole made from shock-absorbing EVA is specifically designed to resist impact, offering comfort and cushioning –…

Bright Blue/Red Walsh Tornado

$220.00

( review)

Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.

Skipper Blue Gingham Bright Adventure Shorts

$40.00 $20.00

3.9
(7 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

Ivory/Orion Blue Butterflies Bright Hotchpotch Jersey Dress

$48.00 $24.00

5
(17 reviews)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

Fluoro Blue/Ivory Ticking Bright Turn-up Shorts

$36.00 $18.00

5
(1 review)

Aren’t holidays great? All you need is water, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're playing ball on the beach or making a splash in the pool.

Electric Blue/Wren Blue Poolside Shorts

$44.00

( review)

A bright and cheerful hat is just the thing for fending off those chilly mornings. It has supersoft insides, and the ribbed hem helps protect against pesky draughts. Team with our matching scarves and gloves for the complete cold-busting kit.

Starboard Blue Textured Hat

$32.00 $19.20

( review)

Summer really is everywhere – especially with the details on these bright sandals. Choose from flowers, rainbows or funky fruit to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

Penzance Blue Holiday Sandals

$65.00 $52.00

4.3
(12 reviews)

…raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

Blue Do-You-Think-She-Saurus Cross-back Swimsuit

$28.00 $19.60

3.6
(73 reviews)

Bounce to the beach or skip to the swings in this fun frilly playsuit. Whether you choose bright florals or relaxed chambray, there's a playful bobble trim and a pretty bow at the drawstring waist.

Chambray Blue Strappy Frill Playsuit

$56.00 $28.00

4.7
(3 reviews)

Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

Aqua Blue Camo Poolside Shorts

$44.00 $30.80

5
(1 review)

This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling pool. Stripes and spots and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially…

Lavender/Oasis Blue Surf Bikini Set

$44.00

( review)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

Blue Painted Hawaiian Surf Shorts

$36.00

( review)

This sweatshirt is the definition of making a statement. The 3D bouclé graphic is big, bright and brilliant for showing off. A slouchy, relaxed fit and soft jersey material are super comfortable too – perfect for all-day adventures and lazy days alike.

Robot Blue Star Logo Sweatshirt

$60.00 $30.00

( review)

Exploring ice caves (aka the freezer) just got cosier thanks to this fleece hoodie's furry lining. Contrast stitching and bright stripes on the cuffs and hem make sure wanderers can be spotted on gloomy days. The treat-sized side pockets are ideal for stashing lollies.

College Blue Cosy Popover Hoodie

$52.00

( review)

Turn up at the party with a crowd of flamingos or shine bright with broderie stars in this spaghetti-strap dress. Crafted from breezy cotton and fully lined with adjustable straps, it'll stay comfortable for dancing on balmy nights. There are even pockets to stash an extra handful of sweets – shh.

Blue Flamingos Strappy Woven Dress

$70.00 $42.00

3.3
(3 reviews)

This super-swishy skirt was made for spinning around. Choose from brilliantly bright shades or prints in fine cotton cord or chambray, all fully lined. The elasticated waist has a velvet drawcord for a comfortable fit even when running and jumping at playtime. There are handy pockets to stash the…

Delphinium Blue Simple Colourful Skirt

$48.00 $33.60

( review)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

Overboard Blue Rib Waist Shorts

$48.00 $28.80

5
(5 reviews)

This floaty cotton blouse captures the spirit of carefree days. Its notched neckline and blouson sleeves are highlighted by brightly coloured embroidery, enhanced by the gathered cuffs and subtle ruching. Wear it with jeans or pair with shorts for sunset strolls.

Hazy Blue Abigail Embroidered Top

$140.00

( review)

This short-sleeved dress has great chuck-on-ability. And the unbelievably soft jersey cotton has all-day-every-day comfort. But the best bit? Check out that bedazzling colourful waistband with a glittery gold stripe. Shine bright. Shimmer on.

Prussian Blue Sporty Jersey Dress

$52.00 $41.60

( review)

Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

Beacon Blue Captain Octopus Bathers

$32.00 $16.00

4.5
(10 reviews)

What brings the fun to playtime and shines as bright as the sun? Our neon logo tees (of course). They’re perfect for warm days in lightweight cotton with a touch of stretch.

Ecru/Yogo Blue Fish Summer Raglan T-shirt

$28.00 $16.80

( review)

Make way for our rainbow-powered skirt. With shiny sequins and bright swooshes, it's ready to twirl across any room. We've added a soft cotton voile lining so it's super light and airy too.

Cobalt Blue Rainbows Sequin Appliqué Woven Skirt

$60.00 $30.00

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Candy Blue Unicorn Fun Detail Swimsuit

$36.00 $25.20

3.7
(45 reviews)

…be flying around the garden in no time in this fully lined cotton tea dress. Decorated with a geometric bird print, pintuck detailing and a bright contrast collar, it's perfect for parties. The full skirt and gathers at the waist are twirltastic, while buttons down the front makes for super-easy…

Blue Geo Birds Collared Nostalgic Dress

$60.00 $42.00

( review)

Frill seekers will love this pretty dress. In bright florals or a classic stripy design, it's perfect worn alone or layered with a T-shirt on chilly days. The elasticated back means it's easy to pull on and off, while the full lining makes it feel nice and soft.

Penzance Blue Stripe Frilly Cross-back Dress

$56.00 $39.20

4.9
(13 reviews)

You know what T-shirts need? More neon. We've added pops of bright colour to these sporty prints to prove our point. The vivid hues are perfect for standing out on the pitch (or in the stands) and the relaxed fit in 100% cotton will keep things comfy throughout the match.

Navy Blue Velodrome Sporty Graphic T-shirt

$32.00 $16.00

( review)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

Blue Flower Power Adventure Towelling Shorts

$32.00 $16.00

4.8
(11 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

Oasis Blue Love Clouds Cross-back Swimsuit

$28.00

( review)

The swing shape of this bold, bright tunic is comfortable to wear whether you’re climbing trees or creating your next masterpiece. Soft jersey lives up to daily adventures and the wash, and three-quarter-length sleeves help keep out the cold. Layer with leggings or jeans on chilly days.

Boathouse Blue Snow Day Printed Tunic

$40.00 $20.00

( review)

Get all mixed up with this crazy, colourful hotchpotch top. A choice of playful prints – colourful llamas, bright florals or spaceships – combines with colourful contrast stripes on the sleeves and pocket. Machine washable 100% cotton means this long-sleeved T-shirt is as practical as it is fun.

Drummer Blue Astro Dogs Hotchpotch Pocket T-shirt

$36.00 $18.00

( review)

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

Oasis Blue Floral Surf Bikini Top

$20.00 $16.00

4
(5 reviews)

Get carried away with the bright prints of this colourful top. In lightweight cotton jersey, it's supersoft to the touch with a flowing fit. We've added a dainty bobble trim and a crocheted neckline to outshine the flowers at garden playdates.

Starboard Blue Island Batik Printed Jersey Vest

$48.00 $33.60

5
(2 reviews)

Squeezing your holiday wardrobe into carry-on luggage? Our incredibly versatile midi dress should lighten the load. Wild floral prints and bright bold colours make this piece a knockout. Delicate fabric drapes effortlessly for a lightweight feel, while an empire cut accentuates your waist. Don't…

Lupine Blue Wild Floral Millie Dress

$130.00 $91.00

5
(3 reviews)

Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.

Grotto Blue Captain Octopus Baby Bathers

$28.00 $14.00

4.8
(5 reviews)

Prepare for fun with our action-packed tees in 100% cotton. The bright appliqué motifs feature Sprout the dog catching a rainbow wave or an airplane leaving trails in the sky – sure to raise smiles when the sun's out. Whatever the day brings – be it exploring rock pools or roaming the woods –…

Yogo Blue Seaplane Action Appliqué T-shirt

$36.00 $18.00

( review)

…question – we dreamt them up at the same time. Crafted in cosy cotton, the top of this dress is made from pretty pointelle fabric, but it's the woven skirt that wins with a fun, bright print. Velvet tape and a picot trim make it extra special, while poppers down the back help with swift changes.

Azure Blue Farmyard Toile Pointelle Twirl Dress

$50.00 $35.00

( review)

This animal-tastic Oxford-style shirt makes looking smart a doddle. Choose from Sprout the dog or a creepy crawly surprise poking out of the chest pocket. They're both made from 100% cotton for super softness and have pops of neon for added brightness.

Oxford Blue Embroidered Sprout Embroidered Shirt

$52.00 $36.40

( review)

There's something about stripes that says, "more, please." So we've made the ones on this jumper extra wide and bright. A delicate pointelle stitch also makes it pretty hard to resist. Little rough-and-tumblers don't need to know about the mohair mix – they'll just feel extra huggable.

Jungle Green/Cobalt Blue Textured Stripy Jumper

$64.00 $38.40

( review)

Fun? Comfortable? Party-ready? Our swingy printed blouse ticks all the boxes for a family get-together or birthday bash. We've combined a pretty broderie collar with a bright, all-over pattern. Buttons up the back make it easy to slip off after a busy day of play.

Prussian Blue Peculiar Pets Broderie Collar Blouse

$36.00 $21.60

( review)

News flash! Whether it's play dates or ice skates on the agenda, this dotty T-shirt with neon printed graphic will make it extra special. Choose from thunderbolt, star or heart designs – they're ready and raring to make little superstars shine bright.

Ice Blue Star Colour Pop T-shirt

$28.00 $14.00

( review)

Having the teddy bears round for a picnic? This three-tiered play set comes in a choice of adorable prints, with bright contrasting pom-braid trims to get your little host looking the part. Dressing is nice and easy thanks to the elasticated waistband shorts, while the quick-to-button back straps…

Fluoro Blue Ticking Stripe Tiered Woven Summer Play Set

$58.00 $29.00

( review)

Get ready for playdates with this pretty, coordinated (and best of all, machine-washable) playset. There are three beautifully detailed, bright styles to choose from, featuring yoke tops, ruffles and all-over prints. The festive option comes with added sparkle. Ribbed cuffs and elasticated waists…

Boathouse Blue Baby Bears Printed Jersey Play Set

$50.00 $30.00

( review)

…velvety-soft finish for comfort. We've crafted it into a regular fit with a shaped hem that you can style untucked while still looking put-together. Bright buttons add sophistication, while the chest pocket and button-down collar keep the laid-back feel. Throw it on over a T-shirt for a pub lunch,…

Blues Gingham Casual Twill Shirt

$98.00 $49.00

( review)

Ahoy there, shipmates. With our supersoft towelling shorts, who knows what seafaring adventures await? The sailor stripes are bright and bold, while a contrasting red pocket trim and functional drawstring add an extra splash of colour for sunny days on the deck. They're even machine washable (you…

Skipper Blue/Ivory Towelling Shorts

$28.00 $14.00

( review)

Our colourful bikini set is here to bring flower power to the swimming pool. The appliqué 3D floral design is so pretty and bright it'll make even passing mermaids jealous, while the cross-back crop top is sporty enough to win races.

Dazzling Blue/Ivory Flowery Bikini Set

$44.00 $22.00

( review)

…to plain knitwear and say hello to our eye-catching colourblock jumper. We've given it a hint of cashmere for irresistable softness, with pops of bright shades or bold contrasting hues to add interest to understated outfits. The oversized shape is extra comfortable and just the right side of slouchy…

Heritage Blue/Silver Melange Lowick Jumper

$150.00 $105.00

( review)

Neon may not be the best camouflage for battle, but it's perfect for this fun T-shirt. We've taken the classic Breton and made it bright and bold. Whether aspiring adventurers prefer blazing lasers or parachuting pioneers, expeditions will feel extra comfortable thanks to the 100% cotton fabric.

Dolphin Blue/Ecru Zap Action Breton T-shirt

$36.00 $18.00

( review)

…some fun to your outfit in our hotchpotch dress (while remaining grown-up and elegant at all times, of course). With an in-house print covered in bright flowers, checks or spots, it's a playful twist on daytime glamour. The shape is flirty and flattering, with a full skirt and a removable belt to…

Drummer Blue, Regular Spot Eva Dress

$220.00 $110.00

( review)

…afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the mission.

Deep Sea Blue/Ivory Gold Stars Colourful Printed Swimsuit

$40.00 $28.00

4.3
(4 reviews)

Shh! These are the kind of socks aspiring secret agents will love. With a fit that stops at the ankle, they'll disappear snugly into trainers without a trace. Bright stars and contrasting colours pop when shoes are kicked off at the end of the day.

5 Pack Secret Socks

$36.00 $18.00

( review)

This box of cotton-rich socks is bursting with cheerful designs and bright colours. Choosing which pair to wear might not be so easy – but never fear, there’s a pair for each day of the week. With their delightful packaging, they would make a perfect present, too.

7 Pack Sock Box

$38.00 $26.60

4.4
(5 reviews)
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