Walks back from the pub in the cold just got toastier with our chunky knit. We've crafted this wardrobe staple from a twisted cotton for a texture that's both soft and warm. It has a rib neck to keep out the chill, stitch detailing and a handy half-zip with our signature herringbone puller. Choose…
Shine like a star in our fully lined dress. Bright colours and a removable bow create the perfect party outfit set to impress. Sequinned spots create a twinkling rainbow and the tulle petticoat is made for spinning around the dance floor.
Why stop at sequins – our 100% cotton skirt features stripes and paint-palette spots too. It's also got a comfortable elasticated waist and a flared-out shape made for twirling. Fully lined, this flowing skirt will be on even before the party invitation comes through the door.
Aspiring sailors (or pirates) will be keen to get on board with our fun nautical-themed T-shirts. Vibrant stripes and rich embroidered designs add fun colour to these soft cotton jersey tops, while pops of bright neon thread mean you'll stand out from the rest of the crew.
This lightweight jumper was built with between-season days in mind. Contrast pop trims, stripy details and bright colour combinations make our crew look pretty cool. In knitted cotton that feels marvellously cosy, we think we’re onto a winner…
…explorers from venturing outdoors, so we made sure our bold appliqué sweatshirt is ready for days when there’s a nip in the air. The half-zip jersey design has ribbed cuffs and a funnel neck to keep things cosy while the conker search is on. Look out for the bright detailing on the sleeve too.
Drizzly days mean splashing in puddles, feeding the ducks and wearing colourful anoraks. Our bright prints suit boys and girls, and our reflectors will keep them safe on darker days. The warm jersey lining is soft and cosy, while the cuffs and hood are designed to stop rain getting in. What's more,…
Our bright prints are fun to wear and practical too. This lightweight anorak with a jersey lining keeps you dry during unexpected showers. Pack it for picnics and stuff those pockets full of tasty treats. And there's no need to avoid splashing around in muddy puddles – you can pop it in the wash…
…washed the 100% cotton piqué for the softest feel and added our signature Herringbone trim for a heritage touch. Roll up the double-knit collar to reveal contrasting stripes that have been carefully knitted into the rib texture, then push up the cuffs to show off the bright pops of colour.
With pretty floral embroidery, nothing could make this cover-up more refreshing. The three-quarter length sleeve design is made from 100% cotton to keep things cool and light. Pair with bright sunglasses for instant holiday cool.
Our fun swimsuit loves nautical adventures, whether it's swimming, surfing or sunbathing. As budding champions practise their backstroke, the two elasticated crossover straps ensure a perfect fit. Choose from two bright colours, both featuring ruffle trims for a charming touch.
…cord fabric is soft to the touch, while poppers make it easy to slip in and out of between play dates. Choose from three bright options, each with a pretty floral lining, and layer up with leggings on chillier days. The Penzance Blue option has an embroidered bunny face on the pocket - hop to it.
What’s wet and scary, but also supersoft? Little ones wearing this dino-themed towel, of course! The cotton-rich blend ups the snuggle factor (and makes getting dry a breeze), while the bright print is perfect for the beach or around the pool. Match it with our swimwear to complete the set.
Cool footwear without the hassle of laces? Count us in. Sunshine-y stripes and bright outsoles bring a burst of colour to every step. Washed canvas uppers mean they’re soft, durable and adventure-ready. With shoes this fun, don't be surprised if he wants to sleep in them.
Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.
The swing shape of this bold, bright tunic is comfortable to wear whether you’re climbing trees or creating your next masterpiece. Soft jersey lives up to daily adventures and the wash, and three-quarter-length sleeves help keep out the cold. Layer with leggings or jeans on chilly days.
Ready, set, go! Our joggers tick all the sporty boxes. With a back pocket, elasticated waist and drawstring, they’ll keep budding champions comfortable as they reach for the finish line. Soft cotton and ribbed cuffs seal in the warmth, while bright appliqué stripes add some colourful fun.
…raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.
These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.
Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).
Chilly days are just one more excuse to pull on our colourful long-sleeved tops. With bright neon-pop prints, they’re guaranteed to cheer up the greyest of skies. They also happen to be supersoft in 100% cotton.
It’s about to get competitive in our sporty tees. The bright contrasting colours are sure to stand out from the crowd, while the semi-fitted jersey is soft on skin. Football, table tennis or skateboarding? Time to play!
Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers or pretty butterfly.
Shiver me timbers! Graphic sharks and skulls mean there’s nothing safe about our cosy knit jumpers. With swashbuckling buttons on the shoulder and contrast stripes, our bright crew necks with ribbed cuffs are ideal for days on the beach – or forming a pirate gang at home.
With a playful print and relaxed fit, this jumpsuit fits right in at parties or in the playground. The floral design and bright yellow waistband show off its pretty side, while the soft jersey fabric and turn-up cuffs make it perfect for running around (and yes, jumping).
Get all mixed up with this crazy, colourful hotchpotch top. A choice of playful prints – diving mermaids, bright florals or pirate skulls – combines with colourful contrast stripes on the sleeves and pocket. Machine washable 100% cotton means this long-sleeved T-shirt is as practical as it is fun.
Get the balance between smart and casual just right in this colourful shirt. Long sleeves and a semi-fitted shape dress things up a notch, while the bright check or stripe patterns add a generous dash of fun. Pops of colour at the hem give the perfect finishing touch.
Thinking caps (or astronaut helmets) at the ready – it's time for a word search. Spot the space-themed phrases that cleverly double up as prints on this fun T-shirt. It's made from cosy 100% cotton, with long raglan sleeves in bright contrast colours.
Our short-sleeved graphic T-shirts are made from 100% cotton, so they'll stay cool and comfortable on busy days. They’re perfect for school holidays, in bright colours and prints that are full of character – where else have you seen pugs and sharks in shades? Seriously cool.
This enchanting knitted dress features a ruffle layered skirt that makes twirling and swirling irresistible. We’ve added contrasting cuffs and bright trimming for a pop of colour, so budding dancing queens won't go unnoticed. The cotton-mix fabric and longer sleeves mean it's ideal for chilly days.
Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).
It'll take more than a chilly day to stop playground adventures. Just zip up this fleece-lined hoodie with its sporty raglan shape and head out for kickabouts or woodland walks. The fun all-over prints and bold colourblock designs mean they'll look bright and cheery, even if the weather doesn't.
The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…
…afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the mission.
Don’t let showers get in the way of a fun day out. Keep your little one dry in these bright jackets. They’re easy to put on in a rush thanks to the zip and poppers, with a comfy jersey lining, while storm cuffs keep the rain out. And if they happen to get a bit muddy, they’re machine washable, too…
Splashing around is more fun with the right gear. Our bathers are perfect for getting your future swim champion off on the right stroke. The bright and colourful prints will delight him (and you). There's room for a swim nappy inside, so no little accidents in the pool.
Our navy and white star print anorak brings the night sky a little closer to home. Fluorescent trim along the zips adds a bright touch, while the jersey lining and ribbed cuffs keep the chill at bay during star-gazing sessions. What's more, it's water resistant, so the weather won't get in the way…
Our patch-pocket dress is not only pretty, it's tough too – in a rich cord that's ready for playtime. Our easy-to-wear design comes in a bold floral or party pups pattern finished with a brightly coloured rickrack trim. Pop this cheery number over a stripy T-shirt for days out with the family.
Skateboarding, biking, air guitar – whatever the talent, our sporty tee in bright, bold prints is a great look for little superstars. Long raglan sleeves allow plenty of movement, just add joggers or jeans to steal the show.
…ripstop fabric protects from scratches and tears while adding a subtle texture. Plus it has deep pockets and a detachable hood. Technical boxes ticked, let’s move onto the aesthetics. It’s fully reversible, with black on one side and bright blue on the other… and you’re out of excuses not to buy it.
This bright merino-wool jumper with a grown-on neck has got style to spare. It isn't just the bold placement stripes on the body and the sleeves that make this semi-fitted knit stand out. It's also got eye-catching flared cuffs to make it a bit more special.
Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.
This appliqué blue whale has come from the mysterious deep ocean to swim all the way around this fun kaftan. We’ve added pretty smocking to the neckline and cuff in bright thread to match the big fish’s splash – time for a deep-sea adventure.
Our bright bikini sets are just the thing for a day of fun in the sun. Think fun colours, secure straps and just the right amount of stretch (hello, comfort). Contrasting tape means they stay put and won’t get in the way of a round or two of beach games.
This box of cotton-rich socks is bursting with cheerful designs and bright colours. Choosing which pair to wear might not be so easy – but never fear, there’s a pair for each day of the week. With their delightful packaging, they would make a perfect present, too.
Our button-through denim dress is a real little masterpiece – with metal buttons and removable belt it certainly ticks all the boxes. Fitted but with a little added extra stretch for easy movement. Running from the office to the bar just got a little easier.
When it comes to wardrobes, there's no such thing as too much denim. Sitting above the knee, this dress looks great on its own or with thick woolly tights and ankle boots. We've added clever panels for a flattering fit and deep pockets so it's pretty AND practical.
A bright and cheerful hat is just the thing for fending off those chilly mornings. It has supersoft insides, and the ribbed hem helps protect against pesky draughts. Team with our matching scarves and gloves for the complete cold-busting kit.
This dress really makes a statement, with bright colours and a placement print option. It's perfect for lunch dates or evenings out with the girls. The ruching along the sides and A-line skirt hug your curves (in the best possible way), and the scoop neckline is super flattering too.
These cropped jeans are cut to show off your strappy sandals at their best. Perfect for between seasons, this straight leg design features our new, shape-holding denim in bright, pop colours.
Get ready for some seriously stylish poolside lounging with these bikini bottoms. Adjustable ties at the side mean you can create your best fit. We've added trim detailing in bright colours for a bit of extra oomph, and you can mix and match with our Bordeaux Bikini Top for coordinated perfection.