Bright Blue

Seasonal weather is no match for our figure-skimming denim dress. Princess seams nip in the bodice, while pleats kick the skirt out into a A-line. Triple-stitched details on the neck and down the front add to the tough-as-jeans attitude, while the exposed grosgrain pull is a true Boden touch.

Bright Blue Alice Denim Dress

$140.00

( review)

Lightweight and loose in soft cotton that we've prewashed for longer to give a supremely soft finish, the only downside to these drawstring pull-ons is that you have to take them off every now and then. Or maybe you could just carry on lounging all weekend instead...

Bright Blue Multi Check Cotton Poplin Pull-ons

$65.00

3
(9 reviews)

British brand, Walsh, developed the Tornado in 1983 for athletes competing in major marathons across the globe. The impeccable quality is the same, but the modern colours are all new. A midsole made from shock-absorbing EVA is specifically designed to resist impact, offering comfort and cushioning –…

Bright Blue/Red Walsh Tornado

$220.00

( review)

A bright and cheerful hat is just the thing for fending off those chilly mornings. It has supersoft insides, and the ribbed hem helps protect against pesky draughts. Team with our matching scarves and gloves for the complete cold-busting kit.

Starboard Blue Textured Hat

$32.00

( review)

…washed the 100% cotton piqué for the softest feel and added our signature Herringbone trim for a heritage touch. Roll up the double-knit collar to reveal contrasting stripes that have been carefully knitted into the rib texture, then push up the cuffs to show off the bright pops of colour.

Blue Wave Piqué Polo

$65.00

5
(3 reviews)

Shine bright while swinging on the monkey bars in this colourful star-studded T-shirt. A relaxed fit in 100% cotton means it's ready for fun in the playground, while the print even extends down the long sleeves. Start spreading some serious star power.

Orion Blue Star Superstar T-shirt

$36.00

( review)

This sweatshirt is the definition of making a statement. The 3D bouclé graphic is big, bright and brilliant for showing off. A slouchy, relaxed fit and soft jersey material are super comfortable too – perfect for all-day adventures and lazy days alike.

Robot Blue Star Logo Sweatshirt

$60.00

( review)

This super-swishy skirt was made for spinning around. Choose from brilliantly bright shades or prints in fine cotton cord or chambray, all fully lined. The elasticated waist has a velvet drawcord for a comfortable fit even when running and jumping at playtime. There are handy pockets to stash the…

Delphinium Blue Simple Colourful Skirt

$48.00

( review)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

Overboard Blue Rib Waist Shorts

$44.00

5
(5 reviews)

This short-sleeved dress has great chuck-on-ability. And the unbelievably soft jersey cotton has all-day-every-day comfort. But the best bit? Check out that bedazzling colourful waistband with a glittery gold stripe. Shine bright. Shimmer on.

Prussian Blue Sporty Jersey Dress

$52.00

( review)

Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).

Electric Blue Deep Sea Bathers

$32.00

4.5
(10 reviews)

Make way for our rainbow-powered skirt. With shiny sequins and bright swooshes, it's ready to twirl across any room. We've added a soft cotton voile lining so it's super light and airy too.

Cobalt Blue Rainbows Sequin Appliqué Woven Skirt

$60.00

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Candy Blue Unicorn Fun Detail Swimsuit

$36.00

3.7
(45 reviews)

…be flying around the garden in no time in this fully lined cotton tea dress. Decorated with a geometric bird print, pintuck detailing and a bright contrast collar, it's perfect for parties. The full skirt and gathers at the waist are twirltastic, while buttons down the front makes for super-easy…

Blue Geo Birds Collared Nostalgic Dress

$60.00

( review)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

Ivory/Skipper Blue Jumbo Spot Adventure Towelling Shorts

$32.00

4.8
(11 reviews)

The swing shape of this bold, bright tunic is comfortable to wear whether you’re climbing trees or creating your next masterpiece. Soft jersey lives up to daily adventures and the wash, and three-quarter-length sleeves help keep out the cold. Layer with leggings or jeans on chilly days.

Drummer Blue Astro Dogs Printed Tunic

$40.00

( review)

Get all mixed up with this crazy, colourful hotchpotch top. A choice of playful prints – colourful llamas, bright florals or spaceships – combines with colourful contrast stripes on the sleeves and pocket. Machine washable 100% cotton means this long-sleeved T-shirt is as practical as it is fun.

Drummer Blue Astro Dogs Hotchpotch Pocket T-shirt

$36.00

( review)

…afternoons collecting shells on the beach or jumping through waves in our fun printed swimsuit. Budding swimmers will love our easy-to-wear style – it's sure to stand out in colours as bright as the sun. The contrasting cross-back straps will keep it secure and comfortable no matter the mission.

Oasis Blue Mermaid Toile Colourful Printed Swimsuit

$40.00

4.3
(4 reviews)

The apple of our eye? We'd have to say this striped jumper. Made from supersoft brushback cotton, the front is decorated with a bright red bouclé apple with an appliqué green leaf. The matte red poppers on the shoulders make those quick changes a breeze, while the ribbed cuffs and hem make sure…

Ecru/Beacon Blue Apple Cosy Textured Sweatshirt

$42.00

( review)

…question – we dreamt them up at the same time. Crafted in cosy cotton, the top of this dress is made from pretty pointelle fabric, but it's the woven skirt that wins with a fun, bright print. Velvet tape and a picot trim make it extra special, while poppers down the back help with swift changes.

Azure Blue Farmyard Toile Pointelle Twirl Dress

$50.00

( review)

This animal-tastic Oxford-style shirt makes looking smart a doddle. Choose from Sprout the dog or a creepy crawly surprise poking out of the chest pocket. They're both made from 100% cotton for super softness and have pops of neon for added brightness.

Oxford Blue Embroidered Sprout Embroidered Shirt

$52.00

( review)

There's something about stripes that says, "more, please." So we've made the ones on this jumper extra wide and bright. A delicate pointelle stitch also makes it pretty hard to resist. Little rough-and-tumblers don't need to know about the mohair mix – they'll just feel extra huggable.

Jungle Green/Cobalt Blue Textured Stripy Jumper

$64.00

( review)

Fun? Comfortable? Party-ready? Our swingy printed blouse ticks all the boxes for a family get-together or birthday bash. We've combined a pretty broderie collar with a bright, all-over pattern. Buttons up the back make it easy to slip off after a busy day of play.

Prussian Blue Peculiar Pets Broderie Collar Blouse

$36.00

( review)

News flash! Whether it's play dates or ice skates on the agenda, this dotty T-shirt with neon printed graphic will make it extra special. Choose from thunderbolt, star or heart designs – they're ready and raring to make little superstars shine bright.

Ice Blue Star Colour Pop T-shirt

$28.00

( review)

Get ready for playdates with this pretty, coordinated (and best of all, machine-washable) playset. There are three beautifully detailed, bright styles to choose from, featuring yoke tops, ruffles and all-over prints. The festive option comes with added sparkle. Ribbed cuffs and elasticated waists…

Boathouse Blue Baby Bears Printed Jersey Play Set

$50.00

( review)

…velvety-soft finish for comfort. We've crafted it into a regular fit with a shaped hem that you can style untucked while still looking put-together. Bright buttons add sophistication, while the chest pocket and button-down collar keep the laid-back feel. Throw it on over a T-shirt for a pub lunch,…

Blues Gingham Casual Twill Shirt

$98.00

( review)

Ahoy there, shipmates. With our supersoft towelling shorts, who knows what seafaring adventures await? The sailor stripes are bright and bold, while a contrasting red pocket trim and functional drawstring add an extra splash of colour for sunny days on the deck. They're even machine washable (you…

Skipper Blue/Ivory Towelling Shorts

$28.00

( review)

Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

Beacon Blue/Safety Yellow Poolside Shorts

$44.00

5
(1 review)

…to plain knitwear and say hello to our eye-catching colourblock jumper. We've given it a hint of cashmere for irresistable softness, with pops of bright shades or bold contrasting hues to add interest to understated outfits. The oversized shape is extra comfortable and just the right side of slouchy…

Heritage Blue/Silver Melange Lowick Jumper

$150.00

( review)

Our bright bikini sets are just the thing for a day of fun in the sun. Think fun colours, secure straps and just the right amount of stretch (hello, comfort). Contrasting tape means they stay put and won’t get in the way of a round or two of beach games.

Noble Blue/Rainbow Stripe Detail Bikini Set

$44.00

3.8
(4 reviews)

…raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

Deep Sea Blue/ Ivory Cross-back Swimsuit

$28.00

3.6
(73 reviews)

Shh! These are the kind of socks aspiring secret agents will love. With a fit that stops at the ankle, they'll disappear snugly into trainers without a trace. Bright stars and contrasting colours pop when shoes are kicked off at the end of the day.

5 Pack Secret Socks

$36.00

( review)

This box of cotton-rich socks is bursting with cheerful designs and bright colours. Choosing which pair to wear might not be so easy – but never fear, there’s a pair for each day of the week. With their delightful packaging, they would make a perfect present, too.

7 Pack Sock Box

$38.00

4.4
(5 reviews)

This cosy jumper is guaranteed to bring sunshine on colder days. It’s supersoft in a cotton loopback fabric and ready to rival grey days with contrast trims. The colour-pop logo adds texture in a bouclé fabric.

Bright Bluebell Blue Marl Adelaide Sweatshirt

$52.00 $31.20

( review)

Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.

Skipper Blue Gingham Bright Adventure Shorts

$40.00 $24.00

3.9
(7 reviews)

These shorts are just the ticket for little curious wrigglers. In a striped seersucker or vintage daisy print, they'll look oh-so-sweet on a hot day. They're fully lined and perfect for outfitting with our logo T-shirts for a bright sunny-day outfit sure to make your little one smile.

Fluoro Blue/Ivory Ticking Bright Turn-up Shorts

$36.00 $28.80

5
(1 review)

Summer really is everywhere – especially with the details on these bright sandals. Choose from flowers, rainbows or funky fruit to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

Penzance Blue Holiday Sandals

$65.00 $52.00

4.3
(12 reviews)

Add a splash of sunshine to every day with this bright tie-back boho necklace. With a choice of colourful crocheted fruit drops or rainbow bobbles, either design will accessorise any outfit – including our fruit-themed tops and dresses. Print pouches with colour-match ties mean it's a great present,…

Camper Blue Fabric Necklace

$28.00 $16.80

4.5
(2 reviews)

Bounce to the beach or skip to the swings in this fun frilly playsuit. Whether you choose bright florals or relaxed chambray, there's a playful bobble trim and a pretty bow at the drawstring waist.

Chambray Blue Strappy Frill Playsuit

$56.00 $44.80

4.7
(3 reviews)

Aren’t holidays great? All you need is a pool, sunshine and some fun shorts. These ones come in bright designs to keep you looking cool. There's a stretchy waistband that's ultra-comfortable, whether you're reading a book on the beach or making a splash in the water.

Aqua Blue Camo Poolside Shorts

$44.00 $35.20

5
(1 review)

Turn up at the party with a crowd of flamingos or shine bright with broderie stars in this spaghetti-strap dress. Crafted from breezy cotton and fully lined with adjustable straps, it'll stay comfortable for dancing on balmy nights. There are even pockets to stash an extra handful of sweets – shh.

Blue Flamingos Strappy Woven Dress

$70.00 $42.00

3.3
(3 reviews)

This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling pool. Playful prints and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially brave…

Blue Flamingos Fun Bikini Set

$44.00 $22.00

5
(3 reviews)

…raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands out both in and out of the water.

Ivory/Oasis Blue Skull Cross-back Swimsuit

$28.00 $11.20

3.6
(73 reviews)

From biking adventures to running around the garden, this lightweight playsuit with bright crochet straps does it all. Made from crinkly cotton, it has an elasticated back panel so it's ready for action and it's fully lined for comfort. Store essential supplies for the day in the front pockets.

Orion Blue Crochet Crinkle Playsuit

$56.00 $28.00

4.5
(2 reviews)

Some skirts are just made for twirling. With a full shape and multiple tiers, this is one of them. Eye-catching embroidered spots, stripes, rickrack trims and a bright waist ribbon add a playful touch, while the elasticated waistband makes it comfortable for endless fun.

Camper Blue Vine Twirly Skirt

$52.00 $20.80

4.3
(4 reviews)

What brings the fun to playtime and shines as bright as the sun? Our neon logo tees (of course). They’re perfect for warm days in lightweight cotton with a touch of stretch.

Ecru/Yogo Blue Fish Summer Raglan T-shirt

$28.00 $16.80

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Ivory/Deep Sea Blue Flower Fun Detail Swimsuit

$36.00 $21.60

3.7
(45 reviews)

Catch a wave (or five) in these bright surf shorts. With seaside-ready prints and colours, they're perfect for days on the sand – and the elasticated waistband means they're super comfortable, too. We’ve added a handy back pocket for shells, starfish and other beachy finds.

Surfboard Blue Surf Vans Surf Shorts

$36.00 $28.80

5
(2 reviews)

Butterflies in the garden or surfing at the beach? This is the skirt that summer dreams are made of; pop it on for parties (or just any day of the week). This embroidered delight even has a bright rainbow stripe waistband and neon threads running through the frills. Swish away!

Orion Blue Surfer Girls Fun Appliqué Skirt

$60.00 $30.00

( review)

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy enough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our…

Oasis Blue Floral Surf Bikini Top

$20.00 $16.00

4
(5 reviews)

Get carried away with the bright prints of this colourful top. In lightweight cotton jersey, it's supersoft to the touch with a flowing fit. We've added a dainty bobble trim and a crocheted neckline to outshine the flowers at garden playdates.

Starboard Blue Island Batik Printed Jersey Vest

$48.00 $33.60

5
(2 reviews)

These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.

Khaki Green/Skipper Blue Rib Waist Shorts

$48.00 $28.80

5
(5 reviews)

Bright prints? Check. Lace and ruffles? Check. Pretty scalloped cap sleeves? Check. These colourful pyjamas are sure to win top prize at this weekend's sleepover. Relaxed-fit shorts and a handy button-down top make for fuss-free bedtime transitions. The dreamily-soft cotton fit might make staying…

Ivory & Camper Blue Lino Bird Ruffle Pyjama Set

$40.00 $32.00

( review)

Having the teddy bears round for a picnic? This three-tiered play set comes in a choice of adorable prints, with bright contrasting pom-braid trims to get your little host looking the part. Dressing is nice and easy thanks to the elasticated waistband shorts, while the quick-to-button back straps…

Fluoro Blue Ticking Stripe Tiered Woven Summer Play Set

$58.00 $34.80

( review)

This bright jumper with a high crew neck has got style to spare. It isn't just the bold placement stripes on the body and the end of the sleeves that make this relaxed knit stand out. It's also got eye-catching flared sleeves to make it a bit more special.

Riviera Blue/Ivory Linda Jumper

$140.00 $98.00

4.5
(16 reviews)

…made for skipping through meadows. With a swingy fit and delicate gathers on the sleeves and chest, it feels light and airy, making it perfect for sunny days. Our favourite flamingos embroider the scoop-necked yoke – take your pick from colours as bright as the flowers in the field (or back garden).

Orion Blue/Ivory Embroidered Yoke Top

$40.00 $20.00

5
(3 reviews)

This appliqué blue whale has come from the mysterious deep ocean to swim all the way around this fun kaftan. We’ve added pretty smocking to the neckline and cuff in bright thread to match the big fish’s splash – time for a deep-sea adventure.

Whale Appliqué Kaftan

$44.00 $30.80

( review)

This box of cotton-rich socks is bursting with cheerful designs and bright colours. Choosing which pair to wear might not be so easy – but never fear, there’s a pair for each day of the week. With their delightful packaging, they would make a perfect present, too.

7 Pack Sock Box

$38.00 $15.20

4.4
(5 reviews)
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