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Fairytale

We've added a ruffled collar and sleeves to this pretty printed tee, so everyone will coo over your little one more than ever. It's made from cotton with a sueded finish for a supersoft feel against baby's skin. Poppers down the back take the fuss out of dressing.

Multi Fairytale Pretty Printed T-shirt

$32.00

5
(6 reviews)

Ideal for play dates or the park, this sweet little dress has a sueded finish which feels lovely and soft against baby's skin. Featuring a ruffle collar for extra daintiness, it's finished with poppers down the back for easy costume changes (phew).

Multi Fairytale Pretty Printed Jersey Dress

$40.00

4.3
(9 reviews)

This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

Fairytale Appliqué Dress

$54.00

5
(1 review)

After a busy day's adventuring, these long johns are just the thing to slip into. They're crafted from 100% cotton and feature an elasticated waist for a super-comfortable fit, as well as arm and ankle cuffs to keep in the warmth. You'll be the cosiest kid around.

Multi Fairytale Twin Pack Cosy Long Johns

$70.00

4.4
(17 reviews)

Who says bedtime can't be exciting? This cosy nightdress features fun prints for mini daredevils to snuggle up with. Elasticated cuffs are designed to keep you comfortable, while a frilled neck and velvet tape at the back lend a nice finishing touch.

Multi Fairytale Printed Nightie

$48.00

5
(8 reviews)

We’ve taken the stuff that dreams are made of (plus a bit of sparkle) and sewn it into a T-shirt. Fairytale creatures with fluttery details add a bit of magic to everyday wardrobes. And the cosy cotton has a special velvet-like finish that's as soft as the clouds.

Fairytale Sequin T-shirt

$40.00

5
(9 reviews)

This appliquéd dress is perfect for special days out (or relaxed ones at home). It's made from fully lined 100% cotton cord, so it's strong enough to stand up to crawling knees. We've added buttons down the back, making quick nappy changes as easy as can be.

Fairytale Appliqué Dress

$54.00

5
(1 review)

Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

Fairytale Friends T-Shirt

$32.00

5
(1 review)

This magical dress is a fairy tale come true, with a party-ready swingy shape and its very own princess. We waved our wand to make the horse-drawn carriage shimmer with sparkly sequins. And best of all, it won't be turning into a pumpkin come midnight.

Fairytale Appliqué Dress

$52.00

5
(1 review)

What’s more magical than this jumper? Absolutely nothing. We’ve woven in every colour of the rainbow and added a unicorn to make it as dreamy as possible. There are stripes on the front and the back, and we’ve topped it all off with a sparkly gold trim.

Sparkly Fairytale Jumper

$64.00

Our whimsical appliqués bring a bit of magic to this everyday (but supersoft) T-shirt. We've added a practical touch too, with hidden poppers on the shoulder for easy outfit changes in case of any little emergencies. Abracadabra – just call us fairy godmother.

Fairytale Friends T-Shirt

$32.00

5
(1 review)

Little legs will love these trousers just as much as you do. They're 100% cotton to make them supersoft as well as being fully reversible with a sweet duck pattern on one side and stripes on the other (the perfect choice for mucky pups).

Multi Fairytale Supersoft Reversible Trousers

$40.00

5
(1 review)

This twin-pack of essential rompers will save the day when you need a simple outfit, fast. Poppers all the way down make quick work of changing and the brushed inside fabric will keep baby happy and cosy all day long.

Multi Fairytale Twin Pack Pretty Playsuit

$56.00

5
(1 review)

Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

Ecru Fairytale Embroidery Pretty Woven Play Set

$62.00

…encrusted with gold sequins and delicate metalwork, and neatly edged with grosgrain. We’ve even made sure your foot rests on nothing less than supersoft gold-spotted leather. Don’t wait for an excuse – wear them with pretty much everything in this collection, whenever the fairytale mood takes you.

Cynthia Slippers

$280.00

5
(1 review)

Ever wondered what would happen if animals ruled the (medieval) world? We have, and we liked it so much we turned our ideas into appliqués. This 100% cotton T-shirt adds a bit of fairy-tale magic to playtime, perfect for exploring enchanted castles and going on mysterious quests.

Animal Kingdom T-shirt

$36.00

5
(2 reviews)

A magical world is closer than anybody thinks with this fairy-tale print sweatshirt. Featuring a supersoft finish and fun contrast cuffs, it’s comfortable enough for everyday wear and special enough for big occasions. That’s what we call a happily ever after.

Hero's Tale Sweatshirt

$48.00

5
(1 review)

We’ve got just the T-shirt for brave adventurers with big imaginations. It's decorated with appliqué fairy-tale scenes in bold colours with hints of metallic thread (for that magical touch). In stretchy, comfortable cotton, it's perfect for layering with cardigans and jeans – or suits of…

Magical Appliqué T-shirt

$36.00

5
(4 reviews)

Dressing up for special outings just got easier with this pretty ready-made play set, in an all-over print or a fairy-tale embroidered design. The brushed cotton top and velvet bloomers are soft to the touch, making cuddles more irresistible than ever.

Pretty Woven Play Set

$62.00

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