Flower

Straight out of fairyland, this navy, cotton-covered headband is decorated with golden leaves and colourful, felt flowers. We added bead and sequin detailing for a spellbinding finish. With totally magical qualities, it's perfect for afternoon tea – but it's equally at home tramping through the…

Flower Headband

$28.00

( review)

Phew, it's the weekend. But what to wear? Our hotchpotch-print dress, that's what. Its unstructured shape makes it perfect for powering through errands (or lounging at home), while a gathered waist and contrast trim give it a flattering fit. Blouson sleeves add a retro twist to Saturday brunches and…

Black Flower Press Luna Dress

$170.00 $102.00

( review)

This luxe sweatshirt is seriously indulgent, inside and out. Turn heads with the flattering drop shoulder shape and a choice of dazzling embellishments, embroidery or an all-over print. Whichever you choose, you'll stay as snug as can be in the supersoft brush-back cotton.

Flocked Flower Burst Arabella Sweatshirt

$98.00 $58.80

( review)

With its playful prints and classic smocked design, this dress will charm the socks off every grown-up in the room. It's made from soft jersey and has long sleeves to keep little ones snug. The popper placket on the back makes quick costume changes easy-peasy.

Multi Baby Flower Patch Smocked Jersey Dress

$46.00

( review)

This tunic is your morning-on-the-run go-to. With its flattering waist seam, scoop neck and gently fluted sleeves, this piece is versatile enough for everything, from rushing around the shops to leisurely brunch dates. The extra-comfortable, stretchy fabric is easily layered over leggings or jeans…

Black Flower Press Miriam Jersey Tunic

$98.00 $68.60

( review)

Q: What do holidays in the sun and this featherlight blouse have in common? A: They're both guaranteed to brighten up your mood. Take this top's vibrant in-house-designed print and pintuck-detail blouson sleeves on a getaway – the delicate linen-cotton blend will keep you cool as temperatures rise.…

Heron Blue, Crocus Flower Esme Blouse

$98.00

( review)

Romping around the garden is better in dungarees – and this pair even comes with a matching top. The frilly crossover straps have two buttons, so the length can be adjusted for all that growing. With poppers inside the cosy lined legs and on the shoulders, changes are quick as a flash.

Multi Flower Patch Frilly Dungaree Set

$58.00

( review)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. The UPF protective 50+ fabric is designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints, appliqué cherries and a bunny with…

Multi Baby Flower Patch Rash Vest and Pants Set

$50.00

( review)

Make a splash with these colourful swimming costumes. With eye-catching appliqué motifs and fluttery details, they will stand out both in and out of the water.

Duke Blue Flowers Appliqué Swimsuit

$36.00

( review)

Is there any warmer feeling than pulling on a fresh pair of socks? We don’t think so, which is why we designed these ultra-soft ones. They’re decorated with eye-catching prints that are perfect for peeping out over trainers. Stretchy elastic means they’ll stay put throughout all sorts of adventures.

Flowers 7 Pack Sock Box

$36.00 $21.60

5
(1 review)

Big, bold and bright – more is more with this floral skater dress. Crafted from pure cotton, the full skirt is perfect for swishing. Contrasting red panels and colourful printed flowers ensure it's the perfect weekend piece.

School Navy Painted Flowers Floral Skater Dress

$60.00 $42.00

( review)

This 100% cotton dress has a trick up its sleeve. No, really – we made the care labels removable so it’s fully reversible. One side’s stripy and the other has a colourful print, so every occasion’s covered. Life’s just more fun inside out, isn't it?

School Navy Painted Flowers Reversible Jersey Dress

$60.00 $42.00

( review)

Wave goodbye to boring beachwear with this lively two-piece surf suit. Playful printed tops and colourful bottoms create vibrant looks that hip young surfers (well, paddlers) will love. A high neck provides protection from the sun's rays.

Duke Blue Flowers Sun Protective Surf Set

$52.00

( review)

There's no better fit for fun than these soft and stretchy denim jeans. With added colourful floral embroidery, frayed hems, an ankle grazer length and a contrast flower printed waistband, all that's missing is a daisy chain.

Embroidered Slim Fit Jeans

$52.00

( review)

Adventures are guaranteed in this chunky cord playsuit. The floral lining and pocket piping add some secret flower power (shhh). It has buttons at the shoulders, and big pockets that go all the way around – all the better for keeping hold of Mini explorers' essential equipment.

Chunky Cord Playsuit

$56.00

( review)

What better way to get into the spirit of the season than with a snowman necklace? We've pulled out all the Christmassy stops and given this design a bobble hat, sparkly gold details and a ribbon tie. It comes with its own bag too, making it a present Father Christmas would approve of.

Fabric Necklace

$28.00

( review)

Enter a magical world of mystical creatures in this enchanting T-shirt. It's full of fluttery appliqué details, including a rainbow-coloured mane and tail. There are a squillion (or thereabouts) glittery threads on the flowers and unicorn horn for full-on sparkle.

Unicorn Flutter T-shirt

$36.00

( review)

Water babies can get ready to make a BIG splash in this colourful swimsuit. Decorated with fun prints, including a yellow duck with 3D appliqué flowers on her hat, it'll stand out in busy pools. The frilly peplum skirt is for showing-off purposes, of course.

Pretty Frill Swimsuit

$36.00

( review)

No one should have to choose between flowers and polka dots, so we added them both to this drapey midi dress. Elasticated cuffs and a tie waist keep it comfortable, while the full hem swishes on weekend walks in the park. A keyhole button adds a fun, vintage twist.

Woven Hotchpotch Dress

$70.00

( review)

We couldn't choose between our favourite animals, flowers and colours – so we put them all on this dress. Friendly pals are brightened up with appliqué detailing and metallic threads. The swing style and soft cotton fabric make the dress perfect for swooshing. We put stripes on the sleeves too,…

Big Appliqué Dress

$52.00 $31.20

( review)

Water babies can get ready to make a BIG splash in this colourful swimsuit. Decorated with fun prints, including a yellow duck with 3D appliqué flowers on her hat, it'll stand out in busy pools. The frilly peplum skirt is for showing-off purposes, of course.

Pretty Frill Swimsuit

$36.00

( review)

…simply add this delicately detailed cotton top. Choose from the intricate lace collar, delicate pintucks with striking lace edging, or embroidered flowers with sparkly thread. Fully lined, with a floaty shape and elasticated arms, these supersoft designs might just be the definition of perfect.

Pretty Detailed Woven Top

$48.00

( review)

We're seeing flowers, stars, stripes, spots and sparkles with these stretchy leggings. The elasticated waistband and cotton-blend fabric allows for maximum movement. Count us in.

Detailed Leggings

$36.00 $25.20

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Fun Detail Swimsuit

$36.00 $25.20

3.7
(45 reviews)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

Embroidered Smock Dress

$50.00 $35.00

( review)

Embroidered flowers, birds and leaves all blow together across the front of this 100% cotton jersey dress. We've made this smock-style design from lightweight fabric, making it a winner for days spent on the beach, while the ruffled cap sleeves and a keyhole button fastening at the back mean it can…

Embroidered Jersey Dress

$52.00

4.8
(4 reviews)

A scattering of embroidered flowers, hearts and castles across the hem and shoulders of this brushed cotton dress give it a magical fairytale feel. With elasticated sleeves for comfort and buttons down the back, changes are quicker than the wave of a wand. It's even machine washable – isn't that a…

Embroidered Smock Dress

$50.00 $35.00

( review)

…to your outfit in our hotchpotch dress (while remaining grown-up and elegant at all times, of course). With an in-house print covered in bright flowers, checks or spots, it's a playful twist on daytime glamour. The shape is flirty and flattering, with a full skirt and a removable belt to cinch the…

Eva Dress

$220.00

( review)

There's no denying it: every woman needs a statement dress. Behold this scattered-flower print – designed in-house, of course – crafted from a drapey fabric so comfortable you'll never want to take it off. We've added fluted sleeves and a full skirt for an elegant touch, while subtle gathers at the…

Blossom Jersey Dress

$200.00 $120.00

( review)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

Deep Sea Blue Floating Flowers Cross-back Swimsuit

$28.00 $19.60

3.6
(73 reviews)

Why should flowers stay in the meadow? We’ve picked the prettiest of the bunch and put them on this jersey cotton vest (in 3D, of course). With a scoop neck and breathable fabric, it's perfect for keeping cool while playing hide-and-seek in the garden.

Flower Power Vest

$32.00 $19.20

5
(1 review)

Carry beautiful blooms from the monkey bars to the park with our swishy summery top. Textured jersey blossoms in pretty contrast colours spring out against a base of light, fluttery fabric. With a loose fit, it's the perfect breezy top for an afternoon spent making daisy chains.

Fluttery Flower Top

$36.00 $28.80

4
(1 review)

Make a splash of colour on the beach and by the pool in our vibrant swimsuits. Take a dip with a fun mermaid, adventurous seabird, retro florals or zingy lemons. The top of this piece has fun stripes and crosses over at the back for a secure, comfortable style.

Blue Flower Power Hotchpotch Swimsuit

$36.00 $21.60

4.4
(12 reviews)

Say hello to casual glamour. With its relaxed, lightweight fabric, our top couldn’t be more easy. The front is tiered for extra volume, while the V-neck ensures a comfortable and flattering fit. Simply throw on with your favourite jeans and head out the door.

Navy, Flower Burst Willow Top

$98.00 $49.00

( review)

When that big invitation hits your inbox, reach for this show-stopping modern midi dress in softly draped georgette. The floaty fabric is easy to care for, while feminine ruffles, a waist-cinching tie and notch neck add the finishing touches.

Cyan Flower Meadow Elise Dress

$240.00 $120.00

4.8
(16 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

Blue Flower Power Adventure Towelling Shorts

$32.00 $19.20

4.8
(11 reviews)

On hot days, our second favourite scoop (after ice cream) is the neckline on this jersey tunic dress. The A-line shape is just the thing for swishing, while the choice between retro and stripe prints help to mix things up. The handy pockets (with fun pompom trim) at the front are perfect for…

Blue Flower Power Strappy Jersey Tunic

$40.00 $20.00

( review)

Dry off and get straight back to adventuring with this clever, soft towelling dress. Appliqué details mean there's no need for costume changes between the pool and the dinner table.

Ivory/School Navy Flower Appliqué Towelling Beach Dress

$52.00 $36.40

4.3
(12 reviews)

Playdate in the morning and party after school? This cute dress with a Peter Pan collar ticks all the boxes. With a choice of bold floral prints or sweet stripes, it's made from durable cotton that stays smart however action-packed the playground gets. Fully lined with big buttons and scalloped trim…

Fluoro Blue Flower Power Nostalgic Collar Dress

$60.00 $36.00

( review)

A tiered maxi skirt always makes you want to dance – or is that just us? A gathered waistband on each tier gives this design a full-skirted shape that makes a quick spin irresistible. There's even a choice of cheerful colours in soft cotton with a subtle sheen, all fully lined. Slip this skirt on…

Navy, Flower Cup Geo Thea Maxi Skirt

$160.00 $96.00

4.4
(11 reviews)

Fact: there's no outfit (or day) that a playful print can't brighten up. This vibrant top is perfect for taking you from office to garden party, with a relaxed, lightweight fabric for effortless chuck-on-ability. Contrast colour piping around the neckline and sleeves adds a special touch to this…

Cygnet, Flower Press Hi-Lo Hem Top

$98.00 $58.80

( review)

When you’re battling the morning rush, this easy chuck on shirt is the perfect solution. The cotton-linen blend is lightweight and relaxed and perfectly paired with your favourite jeans. Trust us, no one will know you were running late.

Milkshake, Flower Burst Easy Linen Blend Shirt

$98.00 $58.80

( review)

We added as many pretty touches as we could to this sweet sleeveless top. The elegant drapey design has dainty keyhole detailing and delicate pleats. A hook-and-eye fastening at the neck means you can wear it two ways: closed for a round neck or open for a V.

Ivory, Flower Cups Mini Clara Top

$98.00 $49.00

3.5
(24 reviews)

With its colourful print, this sleeveless dress is sure to brighten up your day. Ruffle detailing gives definition to the design – choose a cinched silhouette with the fabric belt, or remove it and leave the neck tie open for a more laid-back shape. The jersey material drapes beautifully to just…

Blood Orange Flower Cups Lois Jersey Dress

$120.00 $72.00

4
(4 reviews)

We hate to see shirts confined to the office, so we dreamt up this shirt dress – with a twist. Collarless, but with a front placket and buttons, it's comfortable and casually refined. Volume in the skirt adds a little elegant attitude, while turned-up, three-quarter-length sleeves keep it relaxed.…

Grey Marl Flower Burst Briar Jersey Dress

$120.00 $60.00

( review)

With a top-to-toe print and full-length skirt, this dress is all-out bohemian. The sleeveless design has two swishy tiers, and is made from lustrous cotton sateen with a silky finish. Its semi-fitted shape and princess seams at the bodice create a streamlined shape. Accessorise with a stack of…

Ivory Flower Cup Thea Midi Dress

$180.00 $126.00

4.3
(15 reviews)

Casual comfort has never been this elegant. With a full skirt, kimono-style sleeves and all-over floral print, this dress is ready to be seen – but the elasticated waist and laid-back drape are ripe for relaxation. Dress it down with trainers and stroll around with your hands in the pockets (yes, it…

Heritage Blue Flower Burst Truro Dress

$150.00 $75.00

( review)

Soft, drapey, elegant: our Summer Wrap Dress does day-to-evening with minimum effort. Made from silky viscose elastane, it features a flattering wrapover design and a fabric tie for extra cinching at the waist.

Pink Frosting Stylised Flower Summer Wrap Dress

$150.00 $120.00

3.7
(7 reviews)

It’s no secret that we love a statement print, we’re so enamoured with this one we used it twice. Our hotchpotch midi dress has a wrap-over front that cinches the waist and gives a flattering v-neck. The floaty fabric and asymmetric hemline give it a feminine drape.

Navy Stylised Flower Jennifer Jersey Dress

$170.00 $102.00

3.5
(4 reviews)

'Too many ruffles' said no one ever. This lightweight top is perfect for warm evenings, with a relaxed semi-fitted cut and a smart stand collar. Ruched fabric cascades down the front for a feminine and oh-so graceful effect. There's a detachable cami underneath too, so you can keep cool even when…

Pink Frosting, Mini Flower Rose Ruffle Shirt

$130.00 $78.00

4
(3 reviews)

Ready for some poolside relaxing? This ultra-flattering halterneck bikini top certainly is. With lightly padded fixed cups and a supportive band, it'll stay put should you decide to show off your diving skills. Choose from a range of colours to match (and mix) with our bikini bottom range.

Pink Wild Flower Positano Halter Bikini Top

$45.00 $27.00

4.3
(14 reviews)

With the coverage of a swimsuit and the fun mix-and-match element of a two-piece, the tankini has found its way into our hearts (and our suitcases). This halterneck top has a triangle shape with lightly padded cups for support, and an adjustable neck tie to help you get the perfect fit.

Pink Wild Flower Positano Halter Tankini Top

$65.00 $32.50

4.8
(8 reviews)

This multi-talented bikini top can be worn four ways: strappy, halterneck, cross back and strapless. Mix it up depending on your mood (and your tan lines). Lightly padded fixed cups and strategic boning offer support and ensure it stays up, even when you go strap-free.

Noble Blue Wild Flower Amalfi Bandeau Bikini Top

$55.00 $27.50

4.6
(11 reviews)

Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

Cypher Purple Lotus Flowers Double-layered Woven Dress

$70.00 $28.00

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Deep Sea Blue/All Over Flowers Fun Detail Swimsuit

$36.00 $21.60

3.7
(45 reviews)

Every mermaid worth her tail knows that frills are an under-the-sea essential. We've popped some on the top and bottoms of this cute flower print bikini set. The ruched chest keeps the top in place, perfect for showing off underwater acrobatics.

Vintage Bikini Set

$40.00 $28.00

5
(6 reviews)

Channel some serious flower power in this floral statement dress. Ruffle details on the bodice add plenty of vintage glamour, while the gathered waist and boat neck create an ultra-flattering shape. Fully lined and crafted from swishy lightweight jersey, it's perfect for floating through the crowd.

Adelina Jersey Dress

$200.00 $100.00

4.2
(5 reviews)

…feeling like a heroine in a romance novel. The layered, scalloped sleeves and hemline create an elegant shape, topped off with all-over delicate flower embroidery. We added gathers at the waist to flatter, and a flippy skirt for sophisticated swish. Don't be surprised if you never want to take it…

Bronwen Broderie Dress

$240.00 $120.00

( review)

Long story short – you'll make a style statement in these. Made from pure linen, these shorts are breezy and lightweight. Intricate flower embroidery in ivory adorns the side panels, and roomy pockets are useful on no-handbag days. Combine the mid-thigh length design with pompom sandals to flatter…

Nadia Shorts

$110.00 $55.00

5
(1 review)

…to be amazed – this skirt has magical properties. This spellbinding design is crafted from lightweight cotton with eye-catching floral embroidery on the hem. A gathered waistband adds fullness to the A-line style and invisible pockets streamline the flattering shape. How's that for flower power?

Haidee Embroidered Skirt

$160.00 $96.00

4.3
(3 reviews)

Our colourful bikini set is here to bring flower power to the swimming pool. The appliqué 3D floral design is so pretty and bright it'll make even passing mermaids jealous, while the cross-back crop top is sporty enough to win races.

Flowery Bikini Set

$44.00 $22.00

( review)

Climbing trees and whizzing down the slide are more fun in our denim shorts. With a sweet frill trim and flower embroidery, they're perfect for teaming with a special top for birthday bashes. They're finished with an elasticated waist and drawstring for a perfect fit.

Pretty Woven Shorts

$40.00 $32.00

4.8
(4 reviews)

Say it with flowers in this head-turning embroidered dress. The delicate embellishment has been designed in-house, with a fluoro colour-pop pattern on airy organza fabric. The fitted design has a sleek pencil midi skirt and a playful scalloped trim. Now you're talking.

Marjorie Organza Dress

$330.00 $231.00

4.3
(9 reviews)

Get carried away with the bright prints of this colourful top. In lightweight cotton jersey, it's supersoft to the touch with a flowing fit. We've added a dainty bobble trim and a crocheted neckline to outshine the flowers at garden playdates.

Printed Jersey Vest

$48.00 $33.60

5
(2 reviews)

Go on, buy yourself flowers – in the form of this intricately embroidered jacket. It's been expertly constructed with concealed hook-and-eye fastenings and functional front pockets but it's the white-on-white tone and smart fitted cut that really makes this a future classic.

Julianna Embroidered Jacket

$260.00 $208.00

5
(1 review)

Summer really is everywhere – especially with the details on these bright sandals. Choose from flowers, rainbows or funky fruit to spread sunshine wherever you go. And with comfortable leather uppers and insides, that's likely to be everywhere.

Holiday Sandals

$65.00 $52.00

4.3
(12 reviews)

Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.

Bright Adventure Shorts

$40.00 $24.00

3.9
(7 reviews)

…cartwheels too – this lovely lightweight jumpsuit proves it. It's made from a supersoft fabric with frills on the short sleeves and unique Boden prints: prowling jungle creatures or lotus flowers. There are handy side pockets too (but you might want to empty them before performing any gymnastics).

Frilly Sleeved Jumpsuit

$64.00 $44.80

5
(2 reviews)

…to your outfit in our hotchpotch dress (while remaining grown-up and elegant at all times, of course). With an in-house print covered in bright flowers, checks or spots, it's a playful twist on daytime glamour. The shape is flirty and flattering, with a full skirt and a removable belt to cinch the…

Eva Dress

$220.00 $132.00

( review)
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