London

It’s hard work being centre of attention, so we’ve made this sleepsuit in super-comfy sueded, organically-grown cotton. Three embroidered London Guards can be seen marching across the yoke and red piping detail gives a regal touch to the Peter Pan collar. It’s complete with popper fastenings for…

London Sleepsuit

$44.00

5
(1 review)

First photos are just another duty the new arrival will need to be prepared for. This sleepsuit looks the part with sweet corgi embroidery and piping along the Peter Pan collar. What’s more, it’s designed in Britain and made of strokably soft suede and organically-grown cotton. It's easy to change…

Corgis Sleepsuit

$44.00

3
(2 reviews)

Expertly designed in Britain, baby will love the feel of our supersoft organically-grown cotton body, while you’ll enjoy its machine-washable-ness. The Peter Pan collar features embroidered royal guards for a touch of fun, and the gusset popper fastening will make changing a dream.

London Body

$32.00

( review)

Expertly designed in Britain, baby will love the feel of our supersoft organically-grown cotton body, while you’ll enjoy its machine-washable-ness. The Peter Pan collar features embroidered royal guards for a touch of fun, and the gusset popper fastening will make changing a dream.

London Body

$32.00

( review)

Unpredictable weather? Never fear: this super-duper three-way raincoat is here. The inside zips out into a gilet and the outside, with a fun London-themed print, is shower resistant with storm cuffs. Its layers can be worn separately or together for a seriously snug feel when city-bound.

Shale Grey London Bustle 3-in-1 London Raincoat

$78.00

( review)

We've given the everyday Breton top a joyful makeover. Same ultra-soft cotton jersey fabric, all-new festive twist. If our merry graphics don't get you into the party spirit, we're not sure what will.

London Scene Fun Breton

$65.00 $52.00

( review)

Weather warming up? Bring out the lightweight chinos. We've blended cool cotton with a dash of stretch, to give flexibility and comfort. Each of the five colourways (one for each day of the working week) is garment dyed for a lived-in look. Team them with a polo shirt for casual weekending, or with…

London Grey Lightweight Chinos

$110.00

( review)

Unpredictable weather? Never fear: this super-duper three-way raincoat is here. The inside zips out into a gilet and the outside, with a fun London-themed print, is shower resistant with storm cuffs. Its layers can be worn separately or together for a seriously snug feel when city-bound.

3-in-1 London Raincoat

$78.00

( review)

Keep your little one's feet cosy every day of the week with this seven-pack of socks. We've added a bit of stretch for the perfect fit. It comes tissue-wrapped in a box, so it also makes a perfect present.

London 7 Pack Sock Box

$36.00

( review)

A sleek slim fit, a soft cotton blend and stretch for flexibility and comfort – what more could you want from a pair of chinos? Add a T-shirt for relaxed weekends or a blazer for the office.

London Grey Lightweight Slim Chinos

$110.00

( review)

…these boxers back with that more comfortable waistband you asked for (so there'll be no digging in here) and fabric that's softer than ever. The button fly's the same but those statement patterns are all new. Choose from a classic gingham pack or go for more personality with our iconic London print.

London Multi Pack 3 Pack Woven Boxers

$75.00

4
(4 reviews)

This two-pack of rompers is an early-days essential. Both designs are made from 100% cotton to keep baby comfortable and happy. And they have handy poppers for quick changes in case of any little emergencies.

Ivory London Bustle Fun Twin Pack Rompers

$56.00 $39.20

( review)

Looking for a shirt that you can wear from season to season? You've found it in this lightweight-yet-cosy style, in pure cotton flannel. It's brimming with special detailing including a button on the back of the collar, a handy hanger loop and contrasting herringbone around the neck on the inside. A…

London Grey Marl Check Lightweight Flannel Shirt

$98.00 $49.00

( review)

With stripes on one side and a dynamic print on the other, this reversible T-shirt impresses whichever way it's worn. The light-as-a-feather bonded fabric is easy to move in so energetic tots can explore to their heart's content.

Grey Marl London Bustle Fun Reversible T-shirt

$36.00

( review)

Stretchy, soft and lightweight these reversible trousers are made for crawling and tumbling. When baby’s feeling especially active, they've got a fully functional drawcord to keep them all tied in. The fun prints are versatile and easy to mix and match with other items in the range.

Grey Marl London Bustle Fun Reversible Trousers

$40.00

( review)

Lightweight and loose in soft cotton that we've prewashed for longer to give a supremely soft finish, the only downside to these drawstring pull-ons is that you have to take them off every now and then. Or maybe you could just carry on lounging all weekend instead...

Navy London Print Cotton Poplin Pull-ons

$65.00 $39.00

3
(9 reviews)

Get on the express service to the Land of Nod – just zip up this snuggly sleep suit with its London-themed print. It's made from organically grown cotton with a zip guard along the full-length opening to ensure it feels smooth against the skin. The suit's patterned legs contrast with the stripes…

Ecru Little London Printed Zip-up Sleepsuit

$44.00

( review)

You can't beat a duvet day – but we reckon you can improve it with the perfect pyjamas. Featuring an illustrated print, this set is super soft to snuggle up for an evening of films or relaxing on Saturday mornings. What's more, contrast velvet piping and a ribbon tie add a touch of luxury.

Ice Grey London Scene Cosy Woven Pyjamas

$110.00 $55.00

4.5
(22 reviews)

Complete your wardrobe with a can't-live-without-it long-sleeved striped T-shirt. Soft cotton jersey teams up with tonal stripes and a versatile crew neck to make this an essential you'll reach for again and again. The side splits and chevron rib on the neck add subtle details, while the classic…

Navy/London Grey Stripe Long Sleeve Stripe T-shirt

$55.00 $33.00

( review)

Sprout, the office dog, has joined the London Guards in her bouclé hat on this knitted play set. Pair with the ultra-soft and cosy cotton leggings in bold stripes.

Soldier-on Knitted Play Set

$68.00 $47.60

( review)

Sprout, the office dog, has joined the London Guards in her bouclé hat on this knitted play set. Pair with the ultra-soft and cosy cotton leggings in bold stripes.

Soldier-on Knitted Play Set

$68.00 $47.60

( review)

Why settle for ordinary when you can wear this striking dress? The mood-brightening print – designed in London – ensures it stands out. Made from a drapey material, it has a flowing, semi-fitted shape that suits heels and trainers.

Charlotte Shirt Dress

$220.00

( review)

…sleepsuit guarantees sweet dreams in stretchy organically-grown cotton that’s been sueded for softness and is expertly designed in Britain. It’s printed with London landmarks (toot, toot – black cab coming through). Complete with scratch mitts and easy poppers, it makes night-time changes quick.

Printed Sleepsuit

$44.00

5
(2 reviews)

…sleepsuit guarantees sweet dreams in stretchy organically-grown cotton that’s been sueded for softness and is expertly designed in Britain. It’s printed with London landmarks (toot, toot – black cab coming through). Complete with scratch mitts and easy poppers, it makes night-time changes quick.

Printed Sleepsuit

$44.00

5
(2 reviews)

Behold this shift dress: a contemporary take on a classic. The embroidery may have been designed in London but the light linen makes it ideal for trips around the world. It's crafted in a flattering, loose-fit shape with a sunshine-worthy notch neckline, crochet trim and capped sleeves.

Bea Linen Embroidered Dress

$170.00

( review)

…a single-button fastening to create a flattering shape, and crafted from pure wool to keep you cosy through unpredictable weather spells. We have added a good dose of our signature details: look inside and you’ll spot our London print lining and turn up your collar for a flash of contrasting colour.

Bath British Tweed Blazer

$320.00 $160.00

( review)

Get on the express service to the Land of Nod – just zip up this snuggly sleep suit with its London-themed print. It's made from organically grown cotton with a zip guard along the full-length opening to ensure it feels smooth against the skin. The suit's patterned legs contrast with the stripes…

Printed Zip-up Sleepsuit

$44.00

( review)
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