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Novelty

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00

5
(5 reviews)

What to wear on the quest for unicorns? Meet our (brushed cotton) skirt of power. Two appliqué creatures catch the light with every swish. Fully lined with a stretchy waistband, this comfortable navy skirt allows for magical all-day adventures.

Novelty Skirt

$52.00

This furry friend is raring to come along on playdates, walks in the park and trips with the grown-ups. With its 3D ears and a shiny cotton nose, you couldn't get a more purrfect bag. The spotty-lined interior is great for keeping Mini adventure essentials safely tucked away.

Novelty Bag

$38.00

Baby will feel totally roar-some in our knitted dino jacket with soft 3D spikes, or pick up a penguin when it's colder. We didn't forget about the practical details – mock-wooden buttons make it easy to secure, and a cosy knit keeps them warm on the chilliest of days.

Novelty Knitted Jacket

$62.00

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

Novelty Towelling Throw-on

$46.00

5
(1 review)

Built for comfort, our cosy jersey sweat trousers are perfect for a roarsome playtime with their bouclé star knees or dog knees details with 3D ears. Contrast drawstrings mean a snug fit for ever-active little ones.

Novelty Knee Patch Trousers

$36.00

Lift-the-flap books are always the most fun to read. We've borrowed the idea and added something special to our supersoft 100% cotton T-shirts. Open the panels on our appliqué designs for a cheeky surprise. The relaxed fit and easy crew neck makes them extra comfortable for all-day adventures.

Novelty Pet T-Shirt

$40.00

Surprise: an adorable appliqué animal has made its home on this anorak. Thanks to a furry sherpa lining – even on the hood – and showerproof fabric with storm cuffs, it's the cosiest place to be. Slip it on and the fluffy friend can join for a walk, whatever the weather.

Novelty Sherpa-Lined Anorak

$80.00

This denim dress is the cat's whiskers – literally. The yoke features a cute embroidered kitty's face, complete with playful ear flaps and sparkly detailing. We've frayed the edges of the sleeves and hem to add to the relaxed style, while gathers create a pretty full skirt.

Denim Novelty Dress

$52.00

Who said smart shoes can't be fun? We've given ours the wow factor with cute animal appliqués. The touch-and-close fastenings mean they're easy to pop on for impromptu adventures. And cushioned heels and leather linings keep your feet nice and comfortable when you're running wild.

Novelty Mary Janes

$70.00

We've found a great recipe we'd like to share. Take one pair of slippers, add a generous faux fur lining, a dash of suede, intricate detailing and ta-dah – say hello to a furry friend. The embroidery and appliqué features will bring delightful characters to life.

Novelty Suede Slippers

$48.00

Whiskers on kittens, pockets and 3D detailing are a few of our favourite things. That's why we've embroidered a pair of cats' faces – complete with 3D ears – onto the back pockets of our vintage denim skirt. An elasticated waist adjuster means it's comfortable too.

Novelty Pocket Denim Skirt

$48.00

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

Novelty Towelling Throw-on

$46.00

5
(1 review)

As if the supersoft merino blend wasn't enough, this jumper is bursting with character too. Decorated with a choice of fun designs, it's the life of the party (or just extra fun during a stroll in the park). Pops of colour at the cuffs and contrast tipping complete an everyday, playful look.

Novelty Dog Embroidery Romy Jumper

$140.00

Fill up your sock drawer with this seven-pack of cotton-rich pairs. With a different design for each day of the week, your toes will be spoilt for choice. Dance around in disco-themed socks or wear animal friends on your feet. They come in a box, making them an ideal present.

Novelty/Fluffy Spot 7 Pack Sock Box

$40.00

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00 $19.20

5
(5 reviews)

Munching giraffe, snappy alligator and wandering whale… our colourful appliqué animals are as active as your little one. Each T-shirt comes in supersoft 100% cotton with concealed poppers on the shoulder for easy dressing and of course they’re machine washable.

Novelty T-shirt

$32.00 $19.20

5
(5 reviews)

Our novelty tees may be fun and easy to wear, but they'll get friends and siblings squealing – simply lift the flaps to reveal underwater surprises. Featuring seaside stripes and a soft cotton finish, they're a real treat (with added trick).

Novelty Summer T-shirt

$40.00 $24.00

5
(1 review)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

Novelty Towelling Throw-on

$46.00 $36.80

5
(1 review)

These bold shoes are always ready for their next adventure, with a clever slip-on design that’s perfect for speedy getaways. The soft canvas uppers are decorated with an appliqué stripy skull and crossbones, or a huge shark with 3D teeth – don't worry, he doesn't bite!

Novelty Slip-on Shoes

$56.00 $28.00

5
(2 reviews)

RAWR. ARRRGH. Whichever the roar, our hoodie fits the part. 3D appliqués, neon touches and clever textured details bring this jumper to life to surprise siblings and strangers alike. However tough it looks, this is one soft hoodie, made from comfortable jersey for everyday dressing up.

Novelty Zip-up Hoodie

$70.00 $35.00

4.8
(4 reviews)

These everyday shoes are all about the good times. Embroidered eyes and whiskers plus irresistible 3D ears bring a little furry friend to life on each foot. Did we mention the super-cool metallic colour? Super-springy soles will have them jumping, hopping and skipping to their heart's content.

Novelty Canvas Shoes

$56.00 $33.60

3.3
(6 reviews)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

Novelty Pocket Skirt

$52.00 $26.00

5
(6 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

Novelty Towelling Throw-on

$46.00 $36.80

5
(1 review)

What's that little creature on the floor? No it's not a mouse, it's the novelty animal face with 3D ears on our floral print sandals. The padded footbed on this leather design will keep tiny toes comfortable all day long. Time to scurry away to the climbing frame, garden playdate or beyond.

Leather Padded Sandals

$60.00 $48.00

5
(12 reviews)
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