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Occasion

Dress up any special occasion with our smartest shirt yet. Look out for Johnnie's classic detailing, like the red buttonhole stitching and back neck tape. This slightly-grown-up, cotton design looks great paired with chinos.

Smart Shirt

$44.00

Special occasions demand a special shirt and we've got just the thing. This 100% cotton Oxford style has a classic button-down collar and a cheeky pop of colour on one buttonhole. Wear to birthday parties and fancy dinners and win the award for best-dressed every time (sorry, grown-ups).

Oxford Shirt

$44.00

…polo is smart but ready for action. Made of soft-cotton piqué fabric, it's ideal for kickabouts – elbow patches with either a cool star print or camo design come in handy for diving saves. The classic collar, with more of that contrast print, means it scrubs up well for grown-up occasions too.

Long-sleeved Pique Polo Shirt

$36.00

These timeless brogues are comfortable, long-lasting and very much look the part. They're hand-finished in Portugal with a leather suede upper and navy rubber sole. The classic stitch detail means they're sophisticated enough for even the most special of occasions too. Suits you, sir.

Corby Brogue

$280.00

Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

Jersey Woven Dress

$46.00

5
(1 review)

From scooping sand to scooping ice cream, our gold metallic gladiator sandals suit every occasion. We've given these holiday essentials adjustable straps for a close fit, while the durable leather uppers ensure all-day comfort. They're cool with khakis during the day and great for smart dresses too.

Leather Gladiator Sandals

$56.00

4.8
(12 reviews)

It's simple, sharp and ready to take on the world. Whether you're at the boardroom table or the dinner table, this classic shirt works for every occasion. It's made from 100% cotton poplin and based on our bestselling Architect Shirt, but with an improved fitted shape that's perfect for pairing with…

Slim Fit Poplin Shirt

$85.00

Forget a plus one, our ponte dress is the perfect partner for any occasion. We kept the design simple, but – of course – we haven't forgotten the details: a swishy, full skirt, striking colourblock hem and a high-low hem. The structured top with half sleeves is fitted to ensure it's as flattering as…

Wren Ponte Midi Dress

$170.00

Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

Jersey Woven Dress

$46.00

5
(1 review)

…a go-to blouse and we've just found yours. This top is crafted from silky-soft fabric that stays wrinkle-free and holds its pleats, wash after wash. The semi-fitted style gives it a flattering shape, while statement cuffs and a high, collarless neckline makes this a smart piece for any occasion.

Macie Blouse

$150.00

…especially when it’s machine washable (because, obviously). The contrast velvet placket makes this piece ideal if you’re dressing baby for a special occasion, while the three-button closure and round neck mean it’s easy to layer over any outfit. This special piece is expertly designed in Britain and…

Pointelle Cashmere Cardigan

$120.00

…especially when it’s machine washable (because, obviously). The contrast velvet placket makes this piece ideal if you’re dressing baby for a special occasion, while the three-button closure and round neck mean it’s easy to layer over any outfit. This special piece is expertly designed in Britain and…

Pointelle Cashmere Cardigan

$120.00

We all have that go-to layer for every occasion... or at least, we do now. This comfortable cardigan is just as at home swinging from trees as it is pirouetting at parties. Crafted with a touch of cashmere, it's lightweight yet toasty, and the buttons up the front make it easy to pop on when the…

Everyday Cardigan

$44.00

…especially when it’s machine washable (because, obviously). The contrast velvet placket makes this piece ideal if you’re dressing baby for a special occasion, while the three-button closure and round neck mean it’s easy to layer over any outfit. This special piece is expertly designed in Britain and…

Pointelle Cashmere Cardigan

$120.00

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

Short-sleeved Pointelle Top

$24.00

4.9
(10 reviews)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

Laundered Shirt

$44.00

…good to go – no matter what's on the agenda. Crafted from a drapey jersey fabric, the blouson sleeves (with stretchy cuffs for comfort) and fluted hem create an elegant finish. The boat neck adds to the easy-yet-flattering design. Tie the belt for a defined waist or wear loose for relaxed occasions.

Holly Jersey Dress

$150.00

Mini party animals will be more than ready for their first big occasion in our extra-special dress. An all-over print with contrasting gold piping seal the deal on its show-stealing status. A linen and cotton blend keeps them cosy until home time and it's fully lined with matching knickers for…

Printed Occasion Dress

$62.00 $31.00

5
(1 review)

Mini party animals will be more than ready for their first big occasion in our extra-special dress. An all-over print with contrasting gold piping seal the deal on its show-stealing status. A linen and cotton blend keeps them cosy until home time and it's fully lined with matching knickers for…

Printed Occasion Dress

$62.00 $31.00

5
(1 review)

Your occasion outfit deserves an equally special coat. This one is a masterclass in elegance: think statement-making fluted sleeves, touchable textured fabric and contrast piping. It’s collarless for a streamlined look, and invisible side pockets offer all of the convenience and none of the bulk.

Kaley Occasion Coat

$350.00 $175.00

4.7
(3 reviews)

A ready-made occasion outfit for cheeky little ones? Yes please. Our special smock dress features delicate lace detailing, colourful smocking and comes with matching knickers for fuss-free dressing. Buttons down the back save the day just in case there are any, ahem, accidents.

Collared Smock Dress

$62.00 $37.20

3.5
(2 reviews)

What to do when a special occasion interrupts castle construction? Our supersoft jersey blazer is on hand to dress up any outfit in an instant. The suit-style cut and button detail are more than a match for family dinners. Team the jacket with cords or chinos to really impress the grown-ups.

Jersey Blazer

$80.00 $40.00

A ready-made occasion outfit for cheeky little ones? Yes please. Our special smock dress features delicate lace detailing, colourful smocking and comes with matching knickers for fuss-free dressing. Buttons down the back save the day just in case there are any, ahem, accidents.

Collared Smock Dress

$62.00 $37.20

3.5
(2 reviews)

Florals and frills – there's never been a prettier pairing. This dreamy top is crafted from floaty georgette, with a detachable cami and romantic ruffle details. Tucked into wide leg trousers, it's occasion dressing made easy. Now, where did you leave that RSVP?

Kathleen Ruffle Shirt

$150.00 $90.00

4.6
(16 reviews)

Florals and frills – there's never been a prettier pairing. This dreamy top is crafted from floaty fully lined georgette, with subtle ruffle details and a dainty keyhole fastening. Tucked into wide leg trousers, it's occasion dressing made easy. Now, where did you leave that RSVP?

Elise Top

$120.00 $84.00

4.2
(5 reviews)

Special events call for an outfit that rises to the occasion – enter this unique dress, featuring our intricate, in-house designed floral broderie. Wear the semi-fitted shape with the belt for a cinched waist, or go without (thanks to the retractable belt loops) for a more relaxed feel. Gathers at…

Broderie Dress

$240.00 $144.00

4.7
(3 reviews)

Mucking about in the art room is our idea of fun, and we've got all arty crafty with this graphic T-shirt. Our creative prints, finished with the occasional pop of neon, are perfect inspiration for budding artists everywhere. Creating a masterpiece or just colouring-in, our 100% cotton tee is just…

Arty Graphic T-shirt

$32.00 $19.20

5
(2 reviews)

Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

Baby Chinos

$42.00 $29.40

5
(1 review)

Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

Baby Chinos

$42.00 $29.40

5
(1 review)

This pretty cotton dress is easy to spot at special occasions – it's covered with embroidered polka dots. We finished the short-sleeved design with as much scalloped trim as we could and added pockets for essential treasures. And with a gathered waist and layers of tulle and cotton, it's perfect for…

Spotty Short-sleeved Dress

$90.00 $72.00

Smartening up for special occasions is easy; pop this top over leggings and go – leaving more time to play. In pretty florals, zesty lemons and plain broderie, it's got enough details to rival a princess's gown. Fully lined and soft against the skin, this top's also perfect for after-dinner games in…

Pretty Woven Top

$48.00 $24.00

4.5
(2 reviews)

Smart occasions aren't a bore any more with our swishy top. Float around the room with three layers of pretty ruffles, while the dainty broderie panel adds delicate detail. With a favourite pair of trousers, this top belongs firmly at the grown-ups table.

Pretty Ruffle Top

$36.00 $18.00

4
(1 review)

Busy little bundles will be ready to race from playdates to special occasions in these easy-up chinos. The elasticated waist makes sure they stay put, no matter how much wriggling and crawling baby gets up to. And they match perfectly with our Baby Smart Shirt – since when was getting ready so easy?

Baby Chinos

$42.00 $29.40

5
(1 review)

Those tricky day-to-evening occasions are no match for our sophisticated dress. The fit and flare shape is flattering whether you wear it with heels or ballet pumps, and the fuller skirt – complete with stripy details – will have you twirling all night.

Brione Knitted Dress

$240.00 $168.00

4.7
(16 reviews)

Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

Jersey Woven Dress

$46.00 $23.00

5
(1 review)

Perfect for a special occasion, our sweet dress is as smart as it is pretty. The linen and cotton style is fully lined, with a detachable ribbon and a zip at the back to make getting dressed easier. It even comes with a tutu petticoat for a fuller skirt.

Vintage Dress

$70.00 $49.00

4.9
(16 reviews)

Party time or playtime? Whatever the occasion, this vintage-style dress is a machine-washable winner. The bold striped jersey top is contrasted with a fully-lined, woven printed skirt with ruffles at the waistband. Handy poppers mean swift changes to keep post-party blues at bay.

Jersey Woven Dress

$46.00 $23.00

5
(1 review)

From scooping sand to scooping ice cream, our gold metallic gladiator sandals suit every occasion. We've given these holiday essentials adjustable straps for a close fit, while the durable leather uppers ensure all-day comfort. They're cool with khakis during the day and great for smart dresses too.

Leather Gladiator Sandals

$56.00 $44.80

4.8
(12 reviews)

Whether it's days in the office or evenings with the family, this versatile cashmere jumper works for every occasion. The small zip keeps the design nice and clean – and speaking of clean, it's even machine washable. Throw it on over a shirt or under a blazer.

Cashmere Half-Zip

$260.00 $182.00

5
(2 reviews)

Garden party, meet English rose. This fit-and-flare dress, crafted from our own 100% cotton lace, is pretty enough to put the flowers in the shade at even the fanciest occasion. Scalloped edges with a flattering round neck and a V-back are just the icing on the cake.

Julieta Lace Dress

$320.00 $224.00

3.7
(7 reviews)

Add a retro spin to your wardrobe with this slinky pencil dress. Featuring our easy-care Ottoman fabric, it's smart enough for dinner dates and comfortable enough to wear all day. The fitted shape and flattering scoop back will turn heads whatever the occasion.

Kaia Ottoman Dress

$170.00 $136.00

4.7
(25 reviews)

Treat your feet to a bit of fun with these playful slippers. The shape is made for comfort but the details are all about style, from the statement tassels to the contrast piping. Suede and canvas finishes mean there's a look for every occasion.

Rowan Slipper Shoes

$170.00 $119.00

3.7
(6 reviews)

The embroidered design and statement pattern of this A-line skirt make it the ideal any-occasion piece. It’s super flattering too, thanks to the smooth lining and above-the-knee length. An invisible zip at the back makes pulling it on for sightseeing trips fuss-free.

Fun Embroidered Skirt

$140.00 $98.00

3.7
(20 reviews)

Floaty and feminine, our magical midi skirt can live up to any occasion. The statement floral print on the outside and full cotton underskirt on the inside mean it's so fun to wear you'll want to twirl all night. It's gathered at the waistband, too, for a flattering finish.

Emelia Midi Skirt

$220.00 $132.00

3.6
(7 reviews)

This is more than just an everyday shirt. This one has extra feminine flair with elegant fluted sleeves and subtle ruffle detailing down the front. Crafted from soft cotton sateen, it has a subtle sheen and a gold braid at the back of the neck – because you deserve to shine whatever the occasion.

Bell Sleeve Shirt

$98.00 $58.80

4.1
(12 reviews)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

Short-sleeved Pointelle Top

$24.00 $12.00

4.9
(10 reviews)

This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a lightweight fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.

Short Sleeve Pointelle T-shirt

$24.00 $19.20

4.8
(26 reviews)

They're part leggings, part corduroy and 100% versatile. The cord fabric means they're tough enough for exploring, while the stretchy elasticated waist makes them champions at comfort. With handy patch pockets, they could pass for smart trousers at grown-up occasions.

Cord Leggings

$40.00 $20.00

4
(27 reviews)

The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.

Towelling Sweatpants

$44.00 $22.00

5
(2 reviews)

Our dungaree set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have…

Dungaree Set

$54.00 $37.80

4.6
(5 reviews)

Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up for special occasions, then wear it loose when playtime comes around.

Laundered Shirt

$44.00 $26.40

3
(1 review)

Our dungaree set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have…

Dungaree Set

$54.00 $37.80

4.6
(5 reviews)

From cartwheels in the park to twirls on the dancefloor, this versatile jersey dress does it all. The sweet ruffle trim down the front, flippy skirt and pretty prints are easy to dress up for special occasions. With soft cotton fabric and a relaxed drop-waist shape, it's ready for action too.

Jersey Ruffle Dress

$48.00 $28.80

4
(1 review)

Twirling just got more fun with this three-tier woven skirt. With soft gathers for extra fullness and a pompom trim, it’s the perfect thing to wear to birthday bashes and other glittery occasions. The lightweight fabric will keep you nice and cool as you whirl to your heart’s content.

Twirly Woven Skirt

$54.00 $27.00

4.5
(8 reviews)

…family dinners, playing dress-up – any excuse to swish around in this midi skirt. It's got enough swirly layers of tulle and ruffles to make any princess green with envy. The jersey cotton lining and stretchy, sparkly gold waistband make it comfortable for everyday wear as well as special occasions.

Ruffle Tulle Skirt

$60.00 $48.00

How can you make a classic suede court shoe even more elegant? We've added a scalloped edge for a distinctive, sophisticated look that's ideal for stepping out on special occasions. With a range of vibrant colours to choose from, there's a perfect pair for every day of the week.

Madison Courts

$180.00 $108.00

4.3
(18 reviews)

Special occasions, transitional days or just the usual 9-to-5 – you can always do with a touch of luxury from our slinky 100% silk top. Feminine ruffles around the neckline perfectly complement the soft gathering on the armhole and delicate keyhole on the back of this elegant sleeveless design.

Effie Silk Top

$150.00 $105.00

3.8
(10 reviews)

…a casual catch up, you'll reach for this top time and again. The luxurious fabrics and raw-edged georgette trim detailing are ideal for special occasions. The relaxed T-shirt shape looks great paired with jeans for your just-popping-to-the-pub look. The hard part? Choosing between the silk velvet…

Marcia Top

$170.00 $85.00

4.7
(9 reviews)

…different shades to create a truly unique texture with a rich depth of colour. We've given the inside just as much attention, with statement stripes on the seams and pocket flap. Pair it with the matching trousers for total boardroom domination, or wear it with chinos for more casual occasions.

St Ives Blazer

$330.00 $198.00

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