Purple

We’ve taken a classic pointelle T-shirt and added some fairy dust to make the stripes shine and sparkle. The jersey fabric is slightly stretchy, so it's comfortable all day long. Pair with twinkly tights and a denim skirt for a party.

Regal Purple/Gold Sparkly Pointelle T-shirt

$28.00 $19.60

( review)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Lavender Purple/Ivory Whale Fun Detail Swimsuit

$36.00 $25.20

3.7
(45 reviews)

Get creative with our super-stretchy cotton leggings. They're perfect for mixing and matching with anything and everything. Sparkly top? Snuggly jumper? How about a magician’s hat and superhero cape? No problem. These leggings are your do-anything essential, so let your imagination run wild.

Lavender Purple Plain Leggings

$26.00

4.8
(5 reviews)

These aren't your average leggings. We've combined the comfort of this casual favourite with smart, luxurious velvet for a look that's right at home with party dresses and casual T-shirts alike. With lots of stretch, they're perfect for showing off those dance floor moves.

Winter Purple Velvet Leggings

$36.00 $21.60

( review)

Running through the forest, storming castles, creating mud pie in the garden... our patterned top is ready. Frills take centre stage, but there are ruffles across the front and around the cuffs too. It's decorated with a fun shimmering print, and has gathers in the jersey fabric which give it a…

Winter Purple Pretty Ruffle Top

$40.00 $20.00

( review)

Put a swing in your step with this fun take on Chelsea boots. Check out the classic brogue details, rich leather and a little something special – a sparkly finish on the elasticated sides. A handy pull tab and side zip means it's easy to slip them on and strut your stuff.

Regal Purple Leather Chelsea Boots

$100.00 $70.00

( review)

Essential ingredients for a seaside adventure: bucket and spade, treasure map, and our rainbow-bright shorts. In sturdy cotton, they have a stretchy waistband for maximum comfort, minimum faff. The fun frill hem will make them a firm favourite among little shoreline explorers, while the roomy…

Cypher Purple Frill Detail Shorts

$36.00 $25.20

2.3
(3 reviews)

Make the most of playtime in the sun with our airy woven top. We've made the crinkly fabric even prettier with delicate floral embroidery. The adjustable straps and fully elasticated chest mean it's always comfortable, no matter whether forward rolls or monkey bars are on the agenda. Layer over…

Cypher Purple Floaty Strappy Top

$36.00 $18.00

4
(5 reviews)

Off to exotic shores? Don't forget to pack our stylish and comfortable bikini bottoms. These holiday essentials feature contrasting hotchpotch print panels and a flattering fit with medium coverage. Pair with matching bikini top – or mix them up just for fun.

Purple Hotchpotch Maddalena Bikini Bottoms

$55.00 $38.50

( review)

Fun? Feminine? Eye-catching? Check, check, check. Say hello to our hotchpotch print bikini top. The lightly padded cups and adjustable straps give a flattering fit. The gold metal trim adds an elegant finishing touch.

Purple Hotchpotch Maddalena Bikini Top

$65.00 $45.50

( review)

Go ahead, break the record for twirls per minute – this dress won’t lose its shape. It’s soft-yet-structured in lightweight cotton poplin and grown up-pleasing in a smart two-part design. The double-layered skirt gives spins extra volume and the prints are sure to brighten up grey days (if you can…

Cypher Purple Lotus Flowers Double-layered Woven Dress

$70.00 $28.00

( review)

Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.

Cypher Purple Unicorn Unicorn Applique Jersey Dress

$52.00 $36.40

4.5
(2 reviews)

This long-sleeved space-themed top was designed for fearless astronauts to journey to the edge of the known universe (or just upstairs). Bright neon detailing makes sure crewmates are easy to spot in black holes, while the supersoft slub cotton fabric keeps budding explorers cosy and warm.

Port Purple Rocket Blast-off Printed T-shirt

$36.00 $18.00

( review)

Who loves to party? Astronauts (probably). This fully-lined velvet dress is just the ticket for those Space School balls. Decorated with sparkly stars, planets and moons, it's sure to impress passing aliens. The floaty sleeves and swing skirt were made for showing off those cosmic dance moves.

Winter Purple Velvet Space Embroidered Dress

$70.00 $35.00

( review)

Walking on clouds might be (technically) impossible, but we reckon our floaty tulle dress is the next best thing. The top is made from comfortable jersey fabric with plenty of sparkly stripes, and we scattered glittery spots across the airy skirt. It even has a ruffly waistband too – winning races…

Winter Purple Sparkly Spot Party Dress

$60.00 $36.00

( review)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

Cypher Purple Strawberries Novelty Pocket Skirt

$52.00 $26.00

5
(6 reviews)

We’re seeing sequins with this fun-loving skirt. Made with tulle for extra fullness, it’s also got a cotton lining for softness and comfort. Talking of comfort, the elasticated waistband makes it easy to show off those moves on the dance floor. Swish, swish!

Winter Purple Galaxy Appliqué Tulle Skirt

$70.00 $42.00

( review)

From discovering rock pools to exploring historic towns, this bright printed playsuit has it covered. Choose from rainbow stripes or charming butterflies, each with a pretty ruffle neck. A functional waist tie and soft cotton jersey fabric keep adventurers comfortable all day long.

Cypher Purple Unicorns Printed Jersey Playsuit

$40.00 $20.00

( review)

Embrace sunny-weather with this sophisticated maxi dress. The V-shaped neckline and twisted detail draw attention to your waist for a super-flattering shape that skims over any lumps or bumps. It's made of wonderfully drapey fabric, so you can chuck it in the case without worrying about creases.

Purple Large Floral Geo Twist Front Jersey Maxi Dress

$170.00 $85.00

4.5
(50 reviews)
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