Get ready to meet your new, favourite, wear-it-absolutely-anywhere dress. It's crafted from soft and stretchy fabric in a flatteringly feminine shape, with a fitted top and full skirt that's perfect for swooshing. And let's not forget that striking sailor-inspired print and boat neckline.
This versatile design is perfect for casual lunch dates and days at the office alike. Our shirt-dress has a bold print and covered-up buttons for a sleek finish. The loops for the self-tie belt are retractable too, so you can add your own or simply go without. Now that's versatility.
Smart military-inspired jacket, we salute you. We added a bit of flash to its rugged good looks with contrast red piping and signature buttons. The cleverly stitched seams create a flattering, feminine fit (so you can be sure that everyone will be standing to attention).
Meet our latest, greatest, refined trouser cut – now with an even better fit. The premium, power-stretch fabric is key, which outdoes other stretch fabrics by containing even more elastane. And that means comfort, structure without any rigidity and incredible recovery wear after wear (so no more…
Two things we love: quality and heritage. Made in Britain, this belt is woven and elasticated for great comfort and fit. Premium leather ends have tonal colour trims; pick between red or navy to add a (subtle) pop of colour.
This keyring from our friends at Chapman is crafted from sleek, vegetable-tanned leather with stitching and rivets for added strength. Attach it to your belt with the snaplink or use both ends for keys and other bits. We've popped it in a box for easy wrapping (if it's a present).
Who wants a game of rounders? This sporty Henley top is just the thing. The three-quarter length sleeves in contrast colours are perfect for swinging bats. And the 100% cotton fabric is machine washable, so it's easy to get clean whether you've just had a tough game or a big Sunday lunch.
Dressing your little one just got even simpler with these easy-to-wear leggings. As well as being really soft, they're ideal for mixing and matching with any of our dresses to create some adorable outfits for baby.
Think of this enamel bangle as the black heels of your jewellery collection – pretty much essential. It’s hand-finished with a subtle wave and will brighten up any outfit, from that LBD to jeans and a white tee. Stack a few together or pair with our thinner version to complete the look.
Amphibious shorts for rock climbing tide riders who aren't afraid to get their feet, and legs, wet in our lightweight techno fabric which is practically indestructable.
Weekend excursions to the seaside are even more fun when you’re wearing a stripy top. Crafted from 100% cotton, our Breton will keep you cosy whatever the weather. And if you spill ice cream, there’s no problem as it’s machine-washable – hooray.
This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off the cool chambray detailing. We've used cotton for an extra-soft feel and vintage style.
Joggers aren’t just for lazy days: these cool, all-action designs are ready to go exploring. This comfortable pull-on style has a drawstring waist and handy pockets with a hidden camouflage print inside.
Colourful, comfortable and soft – our 100% cotton boxer shorts are simply wonderful to wear. We do underwear properly, with an elasticated waist and buttons on this woven pair. Mix and match between our designs to create your ideal pack.
You can actually hear the quality of this soft cotton poplin fabric – the full skirt quietly rustles as you walk. A touch of stretch, a fitted bodice and princess seams create a flattering fit and help the dress keep its elegant shape as you dance the night away.
All aboard – our 100% waterproof jacket is ideal for boating adventures. It's also great on dry land (cheers, British weather). The lightweight fabric doesn't get in the way, so you can go out and enjoy the great outdoors even when it's raining buckets.
By popular demand, this bestselling favourite is back – a beautifully flattering sleeveless dress with an above-the-knee cut and tailored pleats at the waist to create an hourglass silhouette. We've finished off the structured style with a roll-collar for a modern take on femininity.
Ready to explore? Pop on our knee-length shorts and you will be. The four pockets fasten securely, so no matter how lively you get your treasures will stay safe and sound. The fabric is light and dries quickly, too – perfect for splashing in streams.
Ahoy there! Pull on a pair of these nautical trousers and get to action stations. They look shipshape thanks to a striped waistband, cool contrast stitching and turn-up cuffs. And with the warm lining, big pockets and reinforced Warrior Knees, you'll be ready for anything. All hands on deck!
These glasses, with their curved lens and squared frame, are just one more reason to will the sun to shine. Subtly contrasting tips give them a particularly stylish finish. In a choice of elegant shades, you might just need one of each.
If you pack one thing for your holiday, make sure it’s these colourful swimshorts. They're made from a soft cotton and nylon blend, with practical pockets and a comfortable drawstring waist. Choose from a selection of bold prints and vivid hues, all of which come with a matching fabric bag. Now,…
This colourful stripy dress in soft jersey is perfect for layering on blustery days in the park. And with the rainbow colours, the sun is sure to put his hat on soon. Until he does, long sleeves and thick fabric will keep off the chill while you play.
Surf style has never looked this cool. These casual board shorts, with their adjustable, contrasting waistband and funky prints, are raring to hit the waves with you. They’re made from soft and fast-drying fabric, so you won't be shivering on the beach. Race you to the water!
What's that hiding in baby's pocket? From cheeky seaside creatures poking out from the pocket to stripy hotchpotch sleeves, these T-shirts are full of fun. Made from hard-wearing but oh-so-soft cotton, they'll last until baby outgrows them (sob). They're easy to wash too, so no need to fear…
Our beach towelling dress is just the thing for fresh-from-the-water comfort and drying-off. We think you’ll love the cosy hood, handy pockets and fun contrasting colours. Supersoft and fluffy, think of it as your very own dressing gown for the seaside.
Is it a baby or is it a bear? This soft towelling hoodie comes in fun colours with a striped lining. The kangaroo pockets are perfect for keeping little hands warm and a zip front makes it easy to get on.
Go on safari without leaving the house. This super-comfortable T-shirt features sweet animal appliqués for your little one to make friends with. The 100% cotton jersey base is gentle on the skin and an envelope neck makes it simple to get on.
Our ultra-soft trousers are the antidote to those days when the Great British Weather makes it hard to know how to dress yourself, let alone your baby – simply roll them up for warmer days, and roll down for chillier ones. A functional draw cord means they can grow with baby.
Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up when grandma visits, then wear it loose when playtime comes around.
These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.