Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves, kangaroo pockets and hood keep things cosy.
Getting all dressed up is a whole lot easier with this cotton top. With three pretty ruffled layers and a daisy trim, you can slip this on with your favourite jeans and be instantly ready to infiltrate a group of grown-ups.
When bedtime calls, cosy up in these comfortable pyjamas. The bottoms are made from brushed flannel with a supersoft feel, cut loosely so you can stretch out and relax on cloud nine.
Wrap up for adventures on brisk days with this bold sweatshirt. Brushback fabric means it feels great, and the playful prints and foil skull option look super cool too. Cuffs keep out the chills on the bike ride to the park.
Whether your little one is crawling, making mischief or on a cuddle break, these jersey-lined cotton bottoms bring colourful stripy fun. The elasticated waistband and contrasting drawstring keeps them secure, however quickly baby runs and roams!
Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.
This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off the cool chambray detailing. We've used cotton for an extra-soft feel and vintage style.
This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.
Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).
We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.
There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.
Bucket: check, spade: check, nautical themed shorts: check. Be the best-dressed kid on the beach with these fun appliqué designs. The shorts sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off, when it's time to go for a dip.
Treat little mermaids to a pretty way to dry off after a day of splashing around. The super-soft 100% cotton might just tempt them out of the water that little bit quicker (you can thank us later). Match with our swimwear for a coordinated set.
This soft jersey swing dress makes getting ready easy, so there's more time for playing games in the park. It's finished with pretty, playful prints and the drapey skirt is good for a twirl or three. Longer sleeves with contrast stripes help you stay cosy on nippy days.
The ultimate everyday shirt? Check. Ours is made from 100% cotton, which is brushed into soft perfection. The bold pattern and chambray trims add bags of style. Just the thing for layering up for weekend bike rides or cinema trips.
Time to set sail: our supersoft, 100% cotton T-shirts feature seaworthy cats or dogs in raised stitch appliqué. We've also added metallic embroidery, contrast sleeves and hotchpotch stripes. Match these pirate-themed tees with cargo shorts for seaside adventures.
Ahoy there, captain! It’s time to hit the high seas in this 100% cotton tee. Printed ocean-themed graphics add colour and fun, while the relaxed fit makes them easy to wear on lazy mornings and weekends spent exploring. Can we be your first mate?
Our short-sleeved graphic T-shirts are made from 100% cotton, so they'll stay cool and comfortable on busy days. They’re perfect for school holidays, in bright colours and prints that are full of character – where else have you seen pugs and sharks in shades? Seriously cool.
Time to get a move on with these casual tees. The loose fit and soft cotton of our transport-themed designs make tree climbing, bike riding and country walking all the more fun. Colourful appliqués turn them into the perfect partners-in-crime for those trusty jeans.
When the sun's shining, you need a T-shirt to match – this colourful appliqué design with bold hotchpotch stripes is just the thing. Choose between a polka-dotted cloud at the end of the rainbow or a fun fluttering flower, both in soft cotton with short sleeves and comfortable crew necks.
It's easy to zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The fabric provides UPF 50+ protection, so all you need to focus on is smashing the world cannonballing record.
These glow-in-the-dark short john pyjamas are very important for night-time adventures. A snug fit and a cosy ribbed waistband mean they're extra comfortable, while the luminous prints come in handy on secret missions after lights out.
Our 100% cotton short johns are a clever nightwear choice. The soft and stretchy ribbed jersey is guaranteed to keep you cosy, while cap sleeves and short length prevent overheating when the temperatures rise. For bonus comfort points, we’ve also given them a fully elasticated waist. Hooray!
With pretty floral embroidery, nothing could make this cover-up more refreshing. The three-quarter length sleeve design is made from 100% cotton to keep things cool and light. Pair with bright sunglasses for instant holiday cool.
Our fun swimsuit loves nautical adventures, whether it's swimming, surfing or sunbathing. As budding champions practise their backstroke, the two elasticated crossover straps ensure a perfect fit. Choose from two bright colours, both featuring ruffle trims for a charming touch.
Ruffles galore! Our bikini set features crossover straps too – perfect for lazing by the pool, cannonballing or reaching for the boogie board. If the sun gets too hot, team with one of our flowing kaftans.
We’ve updated our Henley with sporty stripes on the sleeves for extra speed during games of rounders. It’s supercomfortable in 100% cotton and machine washable for inevitable grass stains.
Lounging around after school just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress…
Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).
Spending the day at the beach? Be sure to pack our stripy swimsuit, which loves a good splash in the sea and is rather partial to a spot of sunshine. The crossover straps are super comfortable, while the appliqué detailing adds a dainty touch to this sporty design.
That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.
Bring all the fun of the farm home with the appliqué and bouclé details on this T-shirt. Our supersoft 100% cotton fabric is kind to delicate skin, while poppers make for easy dressing. Whether you're a fan of animals or a mechanic in the making, our wraparound designs will make sure playtime…
Don’t let showers get in the way of a fun day out. Keep your little one dry in these bright jackets. They’re easy to put on in a rush thanks to the zip and poppers, with a comfy jersey lining, while storm cuffs keep the rain out. And if they happen to get a bit muddy, they’re machine washable, too…
Cosy up with baa-rmy farmyard favourites in this long-sleeved tee, covered with fuzzy bouclé sheep. A sueded finish makes the 100% cotton even softer (almost like real wool!) while the hidden poppers on the shoulders mean dressing's a doddle. It's machine washable too, so no need to be sheepish…
These swimshorts are extra colourful to make you go even faster (maybe). Made of seersucker fabric (and featuring bright prints and patterns), they're perfect for fun days at the beach or in the pool. The elasticated waistband is stretchy and comfortable, and the contrast back pocket is super handy.
Jumping in the pool or snorkelling in the sea – these boy shorts are ready for everything. They're made from our special SPF 50+ fabric for sun protection and come in a variety of fun prints and colours. Mix and match with our swimwear separates for the perfect holiday look.
Show your unique style with our swimwear collection. Our tankini has adjustable straps to find the perfect fit, while the fabric provides UPF 50+ protection. Pair with its matching bottoms, or mix and match with a wide range of pretty prints and cool patterns. Go on, mix things up a bit.
Don’t let anything get in between you and those waves. Our bikini top's sporty shape will keep you comfortable in the water, while the fabric provides UPF 50+ protection (meaning more time in the sun). Match it with other separates in our range – there are lots of colours and prints to choose from.…
Fun colours and UPF 50+ fabric will make this halter top a standout in your bikini collection. It’s got detachable straps to mix up your look (and to keep you comfortable when riding the waves). Mix and match with our other swimwear separates for a cool poolside outfit.
Our supersoft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front making it a doddle to put on, your baby will be feeling nice and cosy in no time.
Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pocket on the back for keeping your ice cream money handy. They're made for seaside splashing (and waterfights at home, too).