There’s something magical about our trousers – as the sun comes out, they roll up into a three-quarter length thanks to the handy tabs at the side. This versatile pair has a drawstring for a snug fit and can be matched to baby’s favourite T-shirt.
Whether your little one is crawling, making mischief or on a cuddle break, these jersey-lined cotton bottoms bring colourful stripy fun. The elasticated waistband and contrasting drawstring keeps them secure, however quickly baby runs and roams!
Don't squint in the sunlight, pop on a pair of these shades. They come with their own pouch, so they won't get scratched in your pocket. They've also got a cleaning cloth so there'll be no more smudges.
Whether layering up to scale snowy mountains or crossing sunny Saharas, quality basics like this jersey T-shirt are a must. With slub cotton and a subtle textured feel, it's ready for all adventures – and for the washing machine.
This sporty polo is grown-up-approved, thanks to its smart cut. But it isn't too sensible: try popping the collar to show off the cool chambray detailing. We've used cotton for an extra-soft feel and vintage style.
Three, two, one, cannonball! Get set for a day of splashing with the bright, cheerful prints on our bathing shorts. The elasticated waist and drawstring make them a doddle to pull on (and keep on when performing ambitious jumps).
Handstands, tree climbing, cartwheeling – thanks to their hard-wearing, comfortable jersey, our leggings can do anything. The cropped length was made for running and jumping: team with sweaters, dresses and high-kicks.
Bucket: check, spade: check, nautical themed shorts: check. Be the best-dressed kid on the beach with these fun appliqué designs. The shorts sit just above the knee, so they're perfect for paddling. And they're easy to pull on and off, when it's time to go for a dip.
Treat little mermaids to a pretty way to dry off after a day of splashing around. The super-soft 100% cotton might just tempt them out of the water that little bit quicker (you can thank us later). Match with our swimwear for a coordinated set.
Time to get a move on with these casual tees. The loose fit and soft cotton of our transport-themed designs make tree climbing, bike riding and country walking all the more fun. Colourful appliqués turn them into the perfect partners-in-crime for those trusty jeans.
Our short-sleeved graphic T-shirts are made from 100% cotton, so they'll stay cool and comfortable on busy days. They’re perfect for school holidays, in bright colours and prints that are full of character – where else have you seen pugs and sharks in shades? Seriously cool.
Every explorer needs a good pair of sturdy shorts, but why do they always need to be khaki? Spoiler: they don't. Our bright and beautiful pattered pair are made to blend in with the tropical birds and flowers. They've got pockets aplenty for stashing souvenirs and other adventure essentials.
It's easy to zip through the waves like a fish in these sleek trunks. This streamlined design with an elasticated waist features a pop of colour on the drawstring. The fabric provides UPF 50+ protection, so all you need to focus on is smashing the world cannonballing record.
Our 100% cotton short johns are a clever nightwear choice. The soft and stretchy ribbed jersey is guaranteed to keep you cosy, while cap sleeves and short length prevent overheating when the temperatures rise. For bonus comfort points, we’ve also given them a fully elasticated waist. Hooray!
Drying off doesn't need to get in the way of seaside adventures. Chuck on this towelling robe after a splash in the sea and it'll soak up water like magic. It's comfortable enough for running around the beach, while the long sleeves and hood keep things cosy.
When bedtime calls, cosy up in these comfortable pyjamas. The bottoms are made from brushed flannel with a supersoft feel, cut loosely so you can stretch out and relax on cloud nine.
This supersoft T-shirt is everyone's favourite – and it’s easy to see why. It's made of a 100% cotton fabric (which is perfect for sunny adventures), while the pretty detailing means it can be worn even on smarter occasions.
Made for warmer nights, this cotton poplin pyjama set is soft and loose to keep you cool. The raglan sleeved top is a little bit sporty and the stripy shorts are extra colourful – because who says bedtime can’t be fun?
These trousers have some serious laid-back surfer vibes. Their relaxed fit and 100% cotton material make them almost as comfortable as pyjamas and the bottoms can be rolled up – perfect for jumping waves.
When the sun's shining, you need a T-shirt to match – this colourful appliqué design with bold hotchpotch stripes is just the thing. Choose between a polka-dotted cloud at the end of the rainbow or a fun fluttering flower, both in soft cotton with short sleeves and comfortable crew necks.
Dance, run, skip, jump… All your weekend activities are taken care of with these sweatpants. The fabric is warm but lightweight, and the waistband is elasticated for comfort – perfect for busy bees.
We picked the biggest, juiciest strawberries for this bold striped dress. Made from a soft knit, our strap style is lightweight and breathable – perfect for lunch in the sun with the grown-ups. We’ve also added little 3D bobble seeds, making it look good enough to eat (without strawberry stains,…
Set foot on a treasure island in these rebellious T-shirts. Made from 100% cotton with nautical stripes, they feature a spooky skull, tropical flamingo or 'walk the plank' written in sequins. Remember, 'X' marks the spot.
These glow-in-the-dark short john pyjamas are very important for night-time adventures. A snug fit and a cosy ribbed waistband mean they're extra comfortable, while the luminous prints come in handy on secret missions after lights out.
With pretty floral embroidery, nothing could make this cover-up more refreshing. The three-quarter length sleeve design is made from 100% cotton to keep things cool and light. Pair with bright sunglasses for instant holiday cool.
Our fun swimsuit loves nautical adventures, whether it's swimming, surfing or sunbathing. As budding champions practise their backstroke, the two elasticated crossover straps ensure a perfect fit. Choose from two bright colours, both featuring ruffle trims for a charming touch.
Ruffles galore! Our bikini set features crossover straps too – perfect for lazing by the pool, cannonballing or reaching for the boogie board. If the sun gets too hot, team with one of our flowing kaftans.
Lounging around after school just got even better with these 100% brushed cotton bottoms. Our loose fit, super comfortable pull-on trousers are the first thing you’ll want to wear after a hectic day of spelling tests and geography lessons. And they're machine washable, so you won't need to stress…
Exciting plans coming up? Our 100% cotton polo shirt in embroidered or striped patterns makes getting little ones ready a piece of cake. Buttons part-way down the front help with whipping on and off, while bright colours and a structured collar keep things smart. Now, what are you going to wear?
Don’t let showers get in the way of a fun day out. Keep your little one dry in these bright jackets. They’re easy to put on in a rush thanks to the zip and poppers, with a comfy jersey lining, while storm cuffs keep the rain out. And if they happen to get a bit muddy, they’re machine washable, too…
These brightly coloured shorts are just waiting for a fun day at the seaside. The stretchy waist gives them a relaxed fit so they're easy to wear all day. We’ve also made them with a hard-wearing fabric that's perfect for clambering into boats or building sandcastles on the beach.
We’ve updated our Henley with sporty stripes on the sleeves for extra speed during games of rounders. It’s supercomfortable in 100% cotton and machine washable for inevitable grass stains.
Spending the day at the beach? Be sure to pack our stripy swimsuit, which loves a good splash in the sea and is rather partial to a spot of sunshine. The crossover straps are super comfortable, while the appliqué detailing adds a dainty touch to this sporty design.
Energetic crawlers are no match for these durable shorts – with elasticated waistbands and contrast drawcords, they'll stay put no matter how enthusiastic your little adventurer is. If you're running off to meet family, don't worry – just match with a polo shirt for a smart-casual look.
Here comes double trouble. This top is roar-some with appliqué sharks and dinosaurs on a bright stripy background with colour-pop neck ribs. Because why settle for one cosy T-shirt for your little one when you could have two?
Even intrepid explorers need to dress for dinner and our peached cotton gingham shirt is a five-star fit. There's a colour contrast back and pocket making it easy to pair with our baby chinos – the perfect outfit for enjoying a babyccino.
Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.
Is it a pet? Is it a T-shirt? Our fun tees are a bit of both, featuring animal appliqués your little one can keep in their pocket all day long. They’ll love the vivid colours and friendly creatures, while you’ll love the supersoft 100% cotton.
Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).
That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.
Ahoy there, captain! It’s time to hit the high seas in this 100% cotton tee. Printed ocean-themed graphics add colour and fun, while the relaxed fit makes them easy to wear on lazy mornings and weekends spent exploring. Can we be your first mate?
The ultimate everyday shirt? Check. Ours is made from 100% cotton, which is brushed into soft perfection. The bold pattern and chambray trims add bags of style. Just the thing for layering up for weekend bike rides or cinema trips.