Simple and flattering, smart and casual – this easy-going shift dress is a proper all-rounder. The contrast trim adds a dash of colour and is cleverly positioned in figure-flattering places.
With shiny buttons on the cuffs and flattering side-splits, there’s nothing plain about our super comfortable V-neck jumper. This versatile piece can go from casual to smart in seconds, and that’s not all... The relaxed fit makes it ideal for layering on those nippier days too.
Everyone needs a cotton shirtdress (or three) in their wardrobe, and we've made ours extra versatile. Remove the belt if you're feeling relaxed, or tie it up for a more streamlined fit. It strikes the perfect note between workwear-smart and beach-outfit-casual.
With a slimmer cut and shorter length, this easy-going shirt looks great untucked: layer it with a tee or dress it up with smart trousers. A button-down collar gives it a casual feel, while the soft peached cotton fabric features our own collection of timeless check patterns.
These chinos are an instant classic. The slim leg has a slight stretch, so you can stroll through smart and casual occasions in comfort. With this pair in your wardrobe, fuss-free dressing is a breeze – they're as appropriate for work as they are for a relaxed Sunday.
Blending smart with casual (and soft wool with luxurious cashmere), this dress is a perfect fit for 9-to-5 and 5-to-9. The relaxed cut, half sleeves and wide neck create an effortless modern look. Dress it up with heels and a belt or keep things casual with leggings and brogues.
Classic, smart and casual – it's not often you find such a great all-rounder. This shirt is made from lightweight cotton with classic British colours and grown-up checks that were hand-picked by Johnnie himself. Button it up when grandma visits, then wear it loose when playtime comes around.
Smart meets casual with this 100% cotton textured shirt. The seersucker fabric features classic stripes, and makes it a must for your holiday suitcase. Dressed up enough for dinners out but just as at home strolling through town, it’s comfortable, versatile and oh-so cool.
This versatile top can go from smart to casual just like that. Crafted from delicate cotton broderie with a scallop hem and lace detail around the neckline, it's perfect for 9-to-5 dressing. And for a relaxed weekend look, simply throw on with your favourite pair of jeans.
Let your ankles see the sun with our classic 7/8 trousers. The clean and smart ponte jersey fabric makes them an ideal choice for the office or a smart-casual brunch. There's a good bit of stretch for extra comfort, and pockets for keeping hands warm on chilly days.
Master the art of smart-casual with this rather dapper blazer. The lightweight jersey fabric is soooo much more comfortable than traditional designs, but looks just as dashing. Add jeans and a bow tie for an extra-sharp look.
This shirt is a little bit cowgirl and perfect for walks in the parks and day trips with friends. In soft chambray, with a front tie and buttons, it’ll go as smart (or casual) as the occasion demands. Team it with skirts, jeans, shorts… Just about everything.
Forget 9-to-5, this jumper is your 24/7 staple. This half-zip pullover is smart enough for work yet casual enough for the pub afterwards. The merino wool blend provides superior softness and a fit that keeps its shape. And it's machine washable. Win.
Our military style jacket is made from thick Ponte cotton to keep shivering shoulders warm, so pull it on over a floral dress when the wind picks up. It adds a smart touch to even the most casual outfit with glittery piping, a stand-up collar and metal buttons.
Get in touch with your boho side in this 100% cotton dress. The fixed waistband nips you in to create a flattering shape, while the floral embroidery and tasselled cords add a special touch. Pair with heels for smart evening dressing, or keep things casual with laid-back flats.
Its contrast pockets are bold and contemporary but, deep down, this jumper is as soft as a kitten (literally). The wool and cashmere, along with smart ribbed cuffs and hems, give casual weekend outfits a luxurious feel, whether you're cosying up on the sofa or hitting the town.
Where would your smart/casual wardrobe be without a hero blazer? This one's made of lightweight cotton twill and is sharp enough for shirts but relaxed enough for tees. The jetted pockets add an extra sleek touch and it's tailored, for a perfect fit.
These 100% leather boots are the perfect solution to that tricky smart-casual dress code. The double-weight leather sole means they're built to last, while the clean cut is just the right amount of formal. They're made in England by Northamptonshire-based Cheaney & Sons.
Keep off-duty dressing simple with this easy-to-wear hoody. This everyday essential has a great relaxed fit and is made from 100% cotton with an interesting loopback inner and a statement zip detail. Try wearing it over a shirt or under a jacket to mix up your usual smart-casual style.
Chino shorts are a MUST for this season's wardrobe. They've got that smart/casual thing going on, plus a golden ratio of cotton to elastane – so they fit JUST how you want them to and hold their shape all day long.
Wild flowers will love the pretty ditsy print on our cloud-blue high-tops. A suede toe cap and pull tab make them a little bit smart too. In soft canvas, they’re comfortable and casual enough to team with jeans, shorts and skirts.
…the light, summery style of linen, blended with the durability and crease-free virtue of cotton. It may be ‘Grandad’ but name, but it’s modern by nature, with a sleek collar and relaxed tailoring. Do it up and wear with a blazer for smart style, or undo and roll up the sleeves for a casual take.
Slip on a jacket for the office or roll up the sleeves for Sunday lunch – this Oxford shirt does it all. The regular fit is perfect for smart occasions, but the soft, washed cotton makes it a casual favourite too. A range of fresh colours completes this versatile design.
Like your smart with a touch of casual? This blazer was made for you. Patch pockets give it a laid-back feel, while tailored touches mean it’ll go the mile for weddings. In lightweight cotton twill it's one for all seasons, whether you pair it with sharp shirts or relaxed tees.
…be your go-to pair for years to come. They’re made from soft, brushed cotton that comes straight from the world-renowned Sondrio Mill in Italy (because quality is kind of our ‘thing'). Pair them with the matching Bermondsey Blazers if you’re feeling smart, or dress them down with a casual shirt.
This printed shirt is just the thing to amp up your jeans or chinos. The crisp cotton poplin is right at home in smart restaurants, while the relaxed fit is perfect for showing a few moves on the dance floor. With a slightly tailored waist, it's pretty flattering too.
These boardshorts are cut long, so once you've finished hitting the waves you can pair them with a tee to stroll around town. They're crafted from a soft blend of cotton and nylon and we’ve added a drawcord waistband with zip fly and popper fastening for a secure but smart finish.
…attire. In a tan-line savvy length, these have an elasticated waist with a draw-cord fastening and zip fly. The pockets don’t inflate when you jump in and we’ve added a coin pocket on the inside. Bellyflops aside, the smart styling of these shorts means they can head straight for the bar too.
…this skirt. The A-line style has seam detailing and patch pockets for a smart (and flattering) twist, while the fabric is washed for an authentic look. There's a touch of stretch, so you can still make that Olympic-worthy sprint for the bus. Check out the denim option too, for a more casual look.
Whether you're marching between meetings or jumping around with the kids, these classic chinos will fit right into your life. The lightweight material and slight stretch mean they're extra comfortable, while the hook-and-bar fastening will let you tuck in a shirt for a smart, polished finish.