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Strawberry

That’s a wrap! When it’s time to (finally) come out of the water, get cosy in our beach dress. The soft towelling material is just as comfortable as your favourite dressing gown, and the hood is perfect for drying sea salt curls.

Strawberry Split Pink/Ivory Towelling Beach Dress

$48.00

4.7
(9 reviews)

Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…

Strawberry Split Pink Unicorns Colourful Printed Tunic

$40.00

5
(7 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

Ivory Sweet Strawberries Adventure Towelling Shorts

$32.00

4.8
(11 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

Pretty Woven Culottes

$48.00

4.8
(6 reviews)

We’ve taken the classic vest shape and added some pretty ruffles. With sweet detailing and a rainbow of colours to choose from, finding your perfect shade will be no trouble at all. Ready, set, sun!

Strawberry Split Pink Pretty Vest

$20.00

3.3
(3 reviews)

Meet The Linen Shirt: your relaxed wardrobe staple in a lightweight linen for a breezy fit. Washed for extra softness, it features double patch pockets, a dipped back hem AND for the first time... a gold-foil printed option. Choose between a regular or longer length and then tuck into chinos for a…

Strawberry Sundae The Linen Shirt

$98.00

4.6
(130 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Light Green/Ivory Strawberry Fun Detail Swimsuit

$36.00

3.7
(45 reviews)

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

Sunshine Yellow Strawberry Sequin Colour-change Dress

$52.00

3.8
(18 reviews)

Keep little ones cosy in our cotton-blend hooded jacket. This warm knit is just the thing for layering over T-shirts and leggings on chilly days. Large, wood-effect buttons make for easy dressing.

Poppy Pink Strawberry Fun Knitted Jacket

$62.00

This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.

Strawberry Split Unicorn Unicorn Sequin T-shirt

$40.00

4.7
(3 reviews)

Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.

Strawberry Sorbet Pink Daisy Cropped Leggings

$22.00

4.8
(23 reviews)

Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with spotty, stripy, printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.

Strawberry Split Pink Floral Fun Leggings

$26.00

4.8
(46 reviews)

Two hats in one? Yes, please. Mix it up with a simple flip in our soft and colourful design. With an eye-catching print on one side and bright stripes on the other, it’s perfect for young explorers who can't always make up their mind (we can relate).

Strawberry Split Pink Floral Jersey Reversible Hat

$32.00

5
(1 review)

Our bright bikini sets are just the thing for a day of fun in the sun. Think fun colours, secure straps and just the right amount of stretch (hello, comfort). Contrasting tape means they stay put and won’t get in the way of a round or two of beach games.

Strawberry Split Pink/Ivory Stripe Detail Bikini Set

$44.00

3.8
(4 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

Strawberry Split Pink Unicorns Cross-back Swimsuit

$28.00

3.6
(73 reviews)

You can’t wrap them in cotton wool, but this rash vest and pants set is the next best thing. It’s designed to keep delicate skin safe, so we cut the soft and stretchy fabric to include long sleeves and a high neck. All-over prints are a sweet bonus.

Candy Blue/Ivory Strawberry Rash Vest & Pants Set

$50.00

3.6
(7 reviews)

Sprout the appliqué dog has his suitcase packed – have you? With sweet trims and dashing stripes, cuffed leg holes and an elasticated waist, these cotton play sets are perfect for warm-weather adventures. Best of all, the poppers make changing a breeze. Choose from Sprout the appliqué dog with…

Strawberry Sorbet Pink/Ivory Sunny Days Jersey Play Set

$50.00

Active explorers will be delighted with our practical style that has a secret pair of shorts underneath, perfect for days spent climbing trees or cartwheeling on the grass. Our cotton jersey skort has an elasticated waistband with a drawstring for an extra comfortable fit.

Ecru Sweet Strawberries Jersey Skort

$40.00

4.9
(21 reviews)

…the biggest, juiciest strawberries for this bold striped dress. Made from a soft knit, our strap style is lightweight and breathable – perfect for lunch in the sun with the grown-ups. We’ve also added little 3D bobble seeds, making it look good enough to eat (without strawberry stains, thankfully).

Skipper Blue/Ecru Strawberries Happy Days Knitted Dress

$70.00

5
(2 reviews)

There’s no need to hide under a palm tree with our sweet surf hat. It’s crafted from comfortable fabric with UPF 50, and that’s not all – we’ve added a longer part at the back to protect delicate necks. Combine with our matching rash vest and pants set for head-to-toe protection.

Ivory Sweet Strawberries Pretty Swim Hat

$20.00

5
(3 reviews)

Everyone needs an easy-to-slip-on tunic. Pull this one on over your bikini for a trip to the beach, or over skinny jeans for relaxed weekend lunch dates. It's got pockets (always handy) and the ties are removable if you prefer an even more laid-back fit.

Strawberry Sundae Adriana Tunic

$85.00 $42.50

4
(29 reviews)

Your new go-to sandals come in a choice of easy-to-wear shades, and we’ve designed them to fit pretty much any shape of feet. Two front straps and one across the back will keep you secure all day, so you can proceed with absolute confidence.

Strawberry Sundae Louisa Sandal

$130.00 $65.00

4
(14 reviews)

This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…

Ivory Strawberry Stripe Cross-back Swimsuit

$28.00 $19.60

3.6
(73 reviews)

Who needs to be the hide-and-seek champion anyway? With bold stripes, playful spots and cheeky prints, this colourful T-shirt is all about standing out in the playground. Crafted in jersey cotton with cheerful animal friends, summer ice lollies, loveable hearts or neon fruit designs, it's guaranteed…

Ivory/Green Strawberry Bright Print T-shirt

$28.00 $14.00

4.8
(8 reviews)

Our leather trainers feature suede, metallic and neon patches and a fun floral print. Sticky straps make them easy to pull on and off, while the contrast mesh lining adds a pop of colour – perfect for pairing with jeans or skirts. Now that's flower power.

Strawberry Split Pink Suede Trainers

$80.00 $64.00

5
(3 reviews)

…Check. Fun prints? Check. Handy pockets? Check. These chilled-out shorts should be top of the packing list. Choose between a range of scrumptious prints such as strawberry sorbet daisy and peppermint sunglasses. The elasticated drawcord waist is fully adjustable for post-ice-cream afternoon snoozes.

Strawberry Pink Daisies Pretty Woven Culottes

$48.00 $28.80

4.8
(6 reviews)

Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…

Strawberry Split Pink Dinosaur Sequin Colour-change Dress

$52.00 $36.40

3.8
(18 reviews)

Smart occasions aren't a bore any more with our swishy top. Float around the room with three layers of pretty ruffles, while the dainty broderie panel adds delicate detail. With a favourite pair of trousers, this top belongs firmly at the grown-ups table.

Strawberry Split Pink Pretty Ruffle Top

$36.00 $18.00

4
(1 review)

Bright prints? Check. Lace and ruffles? Check. Pretty scalloped cap sleeves? Check. These colourful pyjamas are sure to win top prize at this weekend's sleepover. Relaxed-fit shorts and a handy button-down top make for fuss-free bedtime transitions. The dreamily-soft cotton fit might make staying…

Ivory Strawberry Spot Ruffle Pyjama Set

$40.00 $32.00

Turn any skirt into an all-action outfit with these lightweight jersey shorts. Pop them on underneath and you can climb, tumble and hang off the monkey bars all you want (or simply wear them on their own, of course). The short length means they won't spoil the look of your favourite party dress…

Strawberry Split Pink Floral Jersey Shorts

$20.00 $14.00

4.2
(13 reviews)

Bright patterns, soft towelling fabric and an easy-to-pull-on style: these shorts are perfect for wearing to the beach. There's even a pair of pockets on the back for keeping ice-cream money handy. They're made for seaside splashing (and waterfights at home).

Strawberry Split Pink Skulls Adventure Towelling Shorts

$32.00 $16.00

4.8
(11 reviews)

Handstands, cartwheels, climbing trees... just a few of the things adventurers can do in this skirt with secret shorts underneath. Our soft cotton jersey design has an elasticated waistband with a drawstring for an adjustable fit, and two patch pockets to stash goodies away for later.

Strawberry Split Pink Spots Spotty Jersey Skort

$40.00 $28.00

5
(9 reviews)

We’ve gone totally crazy for this mermaid print dress. The soft, cotton-rich jersey design has piping on the back of the neck, but the best part is the full skirt – perfect for every aspiring mermaid who loves to twirl.

Strawberry Split Pink Mermaids Twirly Jersey Dress

$48.00 $33.60

5
(23 reviews)

Our playful dress is blooming marvellous with ditsy floral and pretty daisies blossoming all over the place. This fun design has fluttery frilly cap sleeves and a full skirt that's begging to be swished. Don't ask us how, but the flowers magically grow bigger on each tier.

Strawberry Split Pink Daisies Tiered Jersey Dress

$44.00 $35.20

4.4
(9 reviews)

Ever seen a sparkly dinosaur? You have now. The sequin-osaurus plays a starring role on one of our super shiny tops, but if Jurassic sparkle's not your thing, fly off with the shimmering hummingbird design. Beneath all this excitement lies a classic crew neck tee in supersoft cotton, perfect for…

Strawberry Split Pink T-Rex Sequin Appliqué T-shirt

$40.00 $20.00

5
(5 reviews)

These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.

Strawberry Split Pink Stars Appliqué Leggings

$32.00 $19.20

4.9
(15 reviews)

Make every day magical with the pretty unicorns prancing around this cotton playsuit. Made from supersoft jersey, our enchanting design has an elasticated waist with a drawstring and buttons on the shoulder for easy dressing. Handy pockets on the front are ideal for your favourite fantastical…

Strawberry Split Pink Unicorns Colourful Jersey Playsuit

$40.00 $28.00

5
(4 reviews)

We love these pretty shorts so much we put a heart on them. They're easy to pull on so it's quicker to get ready and start the day's adventures. Lightweight fabric and a loose fit keep you comfortable while you run, climb and explore.

Strawberry Split Pink Spots Heart Pocket Shorts

$40.00 $24.00

4.6
(14 reviews)

Practising acrobatic moves? This playsuit is raring to come along. The frilly straps are perfectly pretty, but with an elasticated drawstring waist and culotte shorts, this playsuit is practical enough for handstands and cartwheels. It even has pockets for stashing afternoon snacks. Choose from pink…

Strawberry Vintage Daisy Pretty Culotte Playsuit

$52.00 $41.60

5
(1 review)

What's that little creature on the floor? No it's not a mouse, it's the novelty animal face with 3D ears on our floral print sandals. The padded footbed on this leather design will keep tiny toes comfortable all day long. Time to scurry away to the climbing frame, garden playdate or beyond.

Strawberry Split Pink Leather Padded Sandals

$60.00 $48.00

5
(12 reviews)

Essential ingredients for a seaside adventure: bucket and spade, treasure map, and our rainbow-bright shorts. In sturdy cotton, they have a stretchy waistband for maximum comfort, minimum faff. The fun frill hem will make them a firm favourite among little shoreline explorers, while the roomy…

Strawberry Split Pink Frill Detail Shorts

$36.00 $25.20

2.3
(3 reviews)

Girl on a mission? Pop our 100% cotton jersey over leggings before dashing out the door. The relaxed tunic shape and soft crew neck keep things casual, and there's also a mini pocket for bits and bobs. Textured spots and a ruffled hem up the fun factor.

Strawberry Split Pink Floaty Jersey Woven Top

$40.00 $32.00

4
(3 reviews)

Our soft towelling throw-on is just the thing to keep your little one warm and dry at the beach. With handy poppers at the front, it's a doddle to put on and will get your baby feeling nice and cosy in no time.

Ivory Strawberry Spots Novelty Towelling Throw-on

$46.00 $36.80

5
(1 review)

What do sweet strawberries and friendly dinosaurs have in common? They can both be found full of flutter and appliqué details on our twirl-worthy skirt. It has a stretchy waistband with a functional drawcord, plus handy pockets for storing all those super-important afternoon snacks. The full…

Cypher Purple Strawberries Novelty Pocket Skirt

$52.00 $26.00

5
(6 reviews)

Adventuring on the high seas? Be sure to pack this swishy dress with its nautical stripy top and bold printed skirt. Whether you choose underwater creatures, fluttery butterflies or another characterful print, the jersey cotton is perfect for climbing the rigging. There's a frill at the waist,…

Ecru Sweet Strawberries Bright Hotchpotch Jersey Dress

$48.00 $28.80

5
(17 reviews)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

Ivory/Lake Blue Strawberries Appliqué Jersey Dress Set

$54.00 $43.20

2.7
(18 reviews)

The only downside to these sweatpants is that you might (occasionally) have to take them off. Their supersoft, super-stripy cotton towelling fabric makes them extra comfortable to wear. We’ve even added pockets, so you can store all of your most important treasures.

Ivory/Strawberry Split Pink Towelling Sweatpants

$44.00 $22.00

5
(2 reviews)

This fruity flutter appliqué design is just right for summer fun, with bold stripes and sparkly sequins to make the most of the sunshine. Breathable cotton makes playtime comfortable, and the tie straps aren't just pretty – they're secure enough to withstand even the most active holiday…

Ivory/Strawberry Split Pink Sequin Jersey Sundress

$52.00 $36.40

3.2
(6 reviews)

Chocolates, seashells, messages-for-bottles… they’re just a few of the (very important) things that can be kept handy in the pocket of this tee. The sparkly sequins brighten up our essential stripy design, which is breezily soft in pure cotton. Tuck it into twirly skirts or a pair of jeans when it's…

Ivory/Strawberry Split Pink Sequin Pocket T-shirt

$40.00 $24.00

3
(1 review)

Our 100% cotton short johns are a clever nightwear choice. The soft and stretchy ribbed jersey is guaranteed to keep you cosy, while cap sleeves and short length prevent overheating when the temperatures rise. For bonus comfort points, we’ve also given them a fully elasticated waist. Hooray!

Ivory Sweet Strawberry/Blue Twin Pack Short John Pyjamas

$56.00 $28.00

5
(2 reviews)

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.

Fun Detail Swimsuit

$36.00 $25.20

3.7
(45 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

Appliqué Smock Dress

$54.00 $27.00

3.7
(3 reviews)

…dress and matching knickers will keep baby cool on hot days. The dress is fully lined for gentleness and features fun fluttery details. When it's time for a change, simply pop open the buttons on the back. Little chick and strawberry appliqués are perfect for summer afternoons in the garden.

Appliqué Smock Dress

$54.00 $27.00

3.7
(3 reviews)

…set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have one?).

Dungaree Set

$54.00 $37.80

4.6
(5 reviews)

…set is the perfect match for special occasions. We included some pretty nifty features – buttons and poppers make for easy changing and you can simply adjust the straps as baby grows. The only thing that’s missing from this party is some delicious sun-ripened strawberries (can we have one?).

Dungaree Set

$54.00 $37.80

4.6
(5 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

Big Appliqué T-shirt

$32.00 $16.00

5
(1 review)

Strawberries, ducks, flamingos or whales? Bet you can't choose which of our appliqué sets to dress baby in today. Choose from cotton-rich designs in paintbox colours – both the dress and contrast print leggings are as bright and fun as your little one. Pair with big imaginations for days spent…

Appliqué Jersey Dress Set

$54.00 $32.40

2.7
(18 reviews)

…is super-easy thanks to the envelope neck opening. Each option has colourful animal appliqués that baby will love to look at – one is ivory with a sweet mouse eating strawberries, while the other is sky blue and has colourful turtles on it. Both have flutter details for an extra touch of fun.

Big Appliqué T-shirt

$32.00 $16.00

5
(1 review)
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