Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…
This dress is undeniably charming. We love the gathers at the waist that create a full swishy skirt. It's made for comfort, with soft brushed cotton, elasticated cuffs and handy pockets. Full sleeves add a little extra warmth for those tricky days when the weather can't quite make up its mind.
Our pretty ruffle hem play set is nothing short of magic. It's got appliqué designs, flutter detail and a touch of sparkle. The top is made from soft-sueded cotton pairs with pin-spot leggings. Contrast-colour poppers on the back make light work of changing time – we told you it was magical.
What to wear on the quest for unicorns? Meet our (brushed cotton) skirt of power. Two appliqué creatures catch the light with every swish. Fully lined with a stretchy waistband, this comfortable navy skirt allows for magical all-day adventures.
Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.
This skater dress with its full, swishy skirt has a trick up its sleeve (or should we say, across the front): a sequin design that magically changes colour when you brush your hand over them. Choose between a rollerskate and a shooting star; either way, there's sparkly thread in the waistband and…
Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with animal, floral and stripy printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.
Feel as toasty as a marshmallow in a mug of hot chocolate with this all-in-one. Featuring a ribbed neck, cuffs and button-down front, it's the perfect thing to keep you warm on chilly evenings. And we've even brushed the inside for extra-soft cosiness.
A little rain won't stop your expeditions when you've got this shaggy-lined shower-resistant jacket. Cuffed sleeves and the fuzzy lining keep out the chills, a hood protects you from the rain and playful prints brighten up the day. It's everything you need to go exploring.
Enter a magical world of mystical creatures in this enchanting T-shirt. It's full of fluttery appliqué details, including a rainbow-coloured mane and tail. There are a squillion (or thereabouts) glittery threads on the flowers and unicorn horn for full-on sparkle.
See? Unicorns do exist. Not just one, but many (count them up) can be found dancing on this appliquéd cotton tunic dress. With its full swing shape, it’s perfect for twirling in and will add a touch of magic to every move.
This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…
Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…
This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.
Soft and comfortable, these cotton leggings are far from ordinary. Our stripy leggings have had a magical makeover and now feature a blessing of glittery unicorns (it’s like a mystical herd) galloping by.
Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.
Comfortable pants are a girl's best friend, so we made these from the softest cotton. This three-pack has a sporty feel, with a cool branded waistband that's elasticated for a perfect fit. A mix of playful unicorn prints and fun florals means it's super pretty, too.
If you're serious about sleepovers, you need some proper pyjamas. Made from 100% cotton jersey, this set is both comfortable enough for energetic dance moves and oh-so cosy when it's (finally) time to go to bed.
When the occasion calls for a really grown-up outfit, reach for this dress with smocking and ruffles. The soft, woven fabric comes in an animal and unicorn print (because grown-up shouldn't mean boring), and it has tapered cuff sleeves. Did we mention it's practical too? Check out the handy pockets.
Magical adventures are 100% guaranteed with the animals on this long-sleeved T-shirt. Choose between a flying unicorn, rainbow owl or a garland-wearing hamster, all crafted from dazzlingly detailed embroidery. In pure cotton, this top will soon be a colourful, comfortable favourite.
Stripes or prints... How about stripes AND prints? This hotchpotch dress combines the best of both worlds with a ribbed bodice and contrasting pattern skirt, all neatly gathered with a drawstring. Crafted from soft cotton, it also features two pockets – just the thing for stashing treasures.
Sparkles + florals = a match made in heaven. The loose fit and scalloped hem of this sweatshirt make it cosy and comfortable for whatever the day has in store, while shimmery piping, metallic threads and floral appliqué (a-lovely-to-touch, 3D flocking on the animal option) add an extra splash…
These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.
Magic up a bit of extra cosiness for your outfit with a pair of knee-high socks from our three-pack. Bold stripes and lively spots mean you'll be easy to see when you're running around the park. When it's really chilly out, wear yours layered under jeans or leggings.
This 100% cotton dress has a trick up its sleeve. No, really – we made the care labels removable so it’s fully reversible. One side’s stripy and the other has a colourful print, so every occasion’s covered. Life’s just more fun inside out, isn't it?
Calling all animal lovers – the sequinned creatures on this soft jersey dress are just waiting to be taken to a party. They sit above the printed skirt. Functional buttons at the back mean less time spent dressing, more time having fun.
Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.
From discovering rock pools to exploring historic towns, this bright printed playsuit has it covered. Choose from rainbow stripes or charming butterflies, each with a pretty ruffle neck. A functional waist tie and soft cotton jersey fabric keep adventurers comfortable all day long.
Have the cosiest dreams ever in our long johns. The ribbed cuffs and slim fit – made of ribbed cotton jersey that’s really soft and stretchy – lock in warmth all night long. For extra levels of comfort, we’ve also given them a fully elasticated waist and brushed insides.
With plenty of rainbow magic, this scalloped dress is just the thing for party games of pin-the-tail-on-the-unicorn. Each tier on the skirt and yoke is trimmed with a pop of bright colour and there's an invisible zip at the back. Breathable cotton and straps mean it stays comfortable for long days…