What to wear on the quest for unicorns? Meet our (brushed cotton) skirt of power. Two appliqué creatures catch the light with every swish. Fully lined with a stretchy waistband, this comfortable navy skirt allows for magical all-day adventures.
Our popular unicorn jersey dress is back with a versatile short-sleeved version. The comfortable swing shape makes it easy to twirl effortlessly from one adventure to the next, while the appliqué is sure to the steal the show with gold detailing and more than a touch of magic.
Cheerful short-sleeved tunics are just the job for sunny days spent racing around the park. These soft jersey designs come in a bold floral or magical animal print. Match with our coordinating stripy leggings for the perfect playground outfit – just empty the pockets of goodies before hitting the…
This colourful swimming costume is raring to go on deep-sea adventures, from discovering shells on the seabed to learning front crawl. We've improved the fit since last year, and used a cross-back detail to keep it super-snug for energetic dives. Bright prints and fun colour options ensure it stands…
Psst – want to know a secret? This soft cotton jersey dress with a stripy top has a surprise hidden in its sparkly sequin appliqué: just stroke it for some colour-change magic. If that's not enough to inspire envy in the playground, there's ruffle detailing at the waist and the skirt has…
3, 2, 1 … costume change! Just brush the sequins on our sparkly graphic T-shirt to reveal a brand new shade. In soft cotton jersey, these tops are super-comfortable and colourful. Pick one of our fun motifs and team with skirts, jeans or shorts.
This 100% cotton T-shirt does all the talking (thanks to a very magical unicorn) and it’s all about the appliqué. With a shimmer of sequins and a glint of gold lurex, this unicorn is ready to gallop off at any moment. Partner with a pair of jeans for a quick getaway and don’t get left behind.
Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers.
Of course unicorns exist, just look at this super-sparkly one on our sweatshirt. In cotton loopback fabric and a relaxed shape, this jumper is soft and comfortable. The sequin embellishment brings a touch of magic to every day.
Playtime's more fun with a furry (or feathered) friend, which is why we’ve added animal appliqués to this soft jersey dress. The swingy shape is perfect for twirling, while the gold detailing brings a little extra magic.
There's a chill in the air but these tights will keep your legs toasty. As well as being soft and warm (thankyou, cotton-rich knit), they also feature plenty of fun patterns to brighten up soggy afternoons. Wear with your favourite shorts or dresses for nippy excursions.
Ever wondered if unicorns exist? Well, the evidence is in: take a look at this magical dress printed all over with our favourite mythical creature (and prove the doubters wrong). The fit-and-flare shape is comfortable and perfect for a party. Wear with boldly coloured tights and dancing shoes.
Soft and comfortable, these cotton leggings are far from ordinary. Our stripy leggings have had a magical makeover and now feature a blessing of glittery unicorns (it’s like a mystical herd) galloping by.
Comfortable pants are a girl's best friend, so we made these from the softest cotton. This three-pack has a sporty feel, with a cool branded waistband that's elasticated for a perfect fit. A mix of playful unicorn prints and fun florals means it's super pretty, too.
If you're serious about sleepovers, you need some proper pyjamas. Made from 100% cotton jersey, this set is both comfortable enough for energetic dance moves and oh-so cosy when it's (finally) time to go to bed.
When the occasion calls for a really grown-up outfit, reach for this dress with smocking and ruffles. The soft, woven fabric comes in an animal and unicorn print (because grown-up shouldn't mean boring), and it has tapered cuff sleeves. Did we mention it's practical too? Check out the handy pockets.
Magical adventures are 100% guaranteed with the animals on this long-sleeved T-shirt. Choose between a flying unicorn, rainbow owl or a garland-wearing hamster, all crafted from dazzlingly detailed embroidery. In pure cotton, this top will soon be a colourful, comfortable favourite.
Comfortable, soft and really stretchy, these cotton leggings are the perfect partner for your day's adventure. They love to team up, with animal, floral and stripy printed designs in fun colours that are made to match our tunics and dresses. There's no time to waste – pull them on and go exploring.
Sparkles + florals = a match made in heaven. The loose fit and scalloped hem of this sweatshirt make it cosy and comfortable for whatever the day has in store, while shimmery piping, metallic threads and floral appliqué (a-lovely-to-touch, 3D flocking on the animal option) add an extra splash…
Feel as toasty as a marshmallow in a mug of hot chocolate with this all-in-one. Featuring a ribbed neck, cuffs and button-down front, it's the perfect thing to keep you warm on chilly evenings. And we've even brushed the inside for extra-soft cosiness.
Our pretty ruffle hem play set is nothing short of magic. It's got appliqué designs, flutter detail and a touch of sparkle. The top is made from soft-sueded cotton pairs with pin-spot leggings. Contrast-colour poppers on the back make light work of changing time – we told you it was magical.
These cotton leggings are (almost) as playful as you are. A bit of stretch means they're perfect for cartwheels, while embroidered details add a bit of extra fun. Slip them on under your favourite dress for an everyday outfit with a cheeky twist.
Magic up a bit of extra cosiness for your outfit with a pair of knee-high socks from our three-pack. Bold stripes and lively spots mean you'll be easy to see when you're running around the park. When it's really chilly out, wear yours layered under jeans or leggings.
Make every day magical with the pretty unicorns prancing around this cotton playsuit. Made from supersoft jersey, our enchanting design has an elasticated waist with a drawstring and buttons on the shoulder for easy dressing. Handy pockets on the front are ideal for your favourite fantastical…
This dress is undeniably charming. We love the gathers at the waist that create a full swishy skirt. It's made for comfort, with soft brushed cotton, elasticated cuffs and handy pockets. Full sleeves add a little extra warmth for those tricky days when the weather can't quite make up its mind.
This 100% cotton dress has a trick up its sleeve. No, really – we made the care labels removable so it’s fully reversible. One side’s stripy and the other has a colourful print, so every occasion’s covered. Life’s just more fun inside out, isn't it?
Calling all animal lovers – the sequinned creatures on this soft jersey dress are just waiting to be taken to a party. They sit above the printed skirt. Functional buttons at the back mean less time spent dressing, more time having fun.
Whether you're skipping ropes, riding bikes or just meeting friends in your favourite café, these cropped leggings will keep you feeling perfectly comfortable. The lightweight stretch cotton makes a perfect partner for a skirt – or just slip on a tunic top and you're ready to go.
From discovering rock pools to exploring historic towns, this bright printed playsuit has it covered. Choose from rainbow stripes or charming butterflies, each with a pretty ruffle neck. A functional waist tie and soft cotton jersey fabric keep adventurers comfortable all day long.
Have the cosiest dreams ever in our long johns. The ribbed cuffs and slim fit – made of ribbed cotton jersey that’s really soft and stretchy – lock in warmth all night long. For extra levels of comfort, we’ve also given them a fully elasticated waist and brushed insides.
With plenty of rainbow magic, this scalloped dress is just the thing for party games of pin-the-tail-on-the-unicorn. Each tier on the skirt and yoke is trimmed with a pop of bright colour and there's an invisible zip at the back. Breathable cotton and straps mean it stays comfortable for long days…